The 7 Growth Hacks That Led Groupon to a $12.7 Billion IPO. 228% – that’s how much Groupon grew their revenue in one year. As one of the fastest growing companies around, Groupon employed many growth hacks that helped lead to massive growth. In this article we’ll examine some of them and how you can apply them to your own online business. As you’ll see later in this post, Groupon is based of turning subscribers into marketers by giving them control to spread the Groupon product. 1. You just found a great deal on Groupon. You may see something like this: Your motive is to spread the word, not just about the deal, but also about Groupon. Takeaway: Have you built your own Groupon style promotion? 2. After the user makes a purchase for a Groupon, they can share it on social media.
The option to share a purchase on social media is nothing new, but it can be quite popular. 3. A movie ticket for one may be a nice deal, but what about for 2-3 people? Whatever your business does, it may be beneficial to add a package deal. 4. 5. If they click: 6. 7. Groupon shares drop as IPO lock-up ends. Groupon shares hit new low on Europe concern. Wed Jul 11, 2012 11:43pm IST * Citi analyst cuts Groupon price target * Also lowers Groupon 2013 profit estimate * Says changes driven by European weakness By Alistair Barr SAN FRANCISCO, July 11 (Reuters) - Groupon Inc (GRPN.O) shares hit a record low on concerns about economic weakness in Europe, where the leading online daily deal company gets about one-quarter of its revenue, analysts said on Wednesday. Groupon was down 5.5 percent to $7.85 during afternoon trading on Wednesday after hitting a record low of $7.72.
"Europe is a concern obviously," said Sameet Sinha, an analyst at B. Citi Research analyst Mark Mahaney cut his price target on Groupon shares to $19 from $22 in an Internet earnings preview note that came out late Tuesday. The cut in the price target was driven by a reduction in Mahaney's estimate for Groupon's 2013 earnings before interest, taxes, depreciation and amortization, or EBITDA. (Reporting By Alistair Barr; editing by Jeffrey Benkoe) (C) Reuters 2012. CHART OF THE DAY: Groupon Stock. Investors Who Gave Groupon, Like, A Billion Dollars Get Closer To, Like, Breaking Even. Remember when Groupon raised, like, a billion dollars? We certainly do. Well, it looks like Groupon’s slide over the past month is bringing its last round of venture investors ever closer to breaking even.
The stock has rebounded slightly this morning to $11.49, but the number to watch is $7.90. That’s effectively what several top-tier Silicon Valley venture firms including Kleiner Perkins, Greylock and Andreessen Horowitz paid per share when they invested $946 million in Groupon between Dec. 2010 and Jan. 2011. At that point, they bought Series G Preferred Shares for $31.59 each. All eyes are on May 14, when Groupon will report quarterly earnings for the second time as a publicly traded company. Right now, their stakes in Groupon are up about 45 percent from the price they paid a year and a half ago. For those who like to keep score, here’s the table of who participated in that round and how much they invested: There are analysts out there arguing a bull case for Groupon. P.S. Groupon IPO Presentation. Groupon is hitting the road to sell the company to big investors. We've watched the roadshow and pulled all the relevant slides.
CEO Andrew Mason drops the funny-man routine, and makes a pretty level headed argument for why Groupon will be a long term success. Most pundits focus on Groupon's massive losses, but Mason says those losses had to be front loaded into the business to achieve massive scale. Once Groupon establishes a customer, spending from that customer increases over time paying back the large upfront marketing spend. Mason doesn't make his pitch solo. We doubt this pitch will be enough to silence the numerous Groupon haters out there, but it's a start. Groupon's Latest Value Raises Doubt -- Andrew Ross Sorkin. Charles Rex Arbogast/Associated PressGroupon’s Chicago headquarters.
The online coupon company plans to sell 34.5 million shares in its initial public offering. The title of the article was “Amazon.bomb.” Back in 1999, Barron’s memorably splashed that headline across its cover. The article was a virtual indictment of Amazon: it questioned the company’s ability ever to turn a profit, it argued that it was spending far too much money on marketing, it suggested that the company was using misleading accounting metrics and that its business model was not unique enough to keep more established competitors from eating its lunch. Fast-forward to today. As Andrew Mason, the chief executive of Groupon, crisscrosses the country this week on an I.P.O. road show for his company — he started in Manhattan on Monday — he is hoping to convince investors that Groupon is indeed the next Amazon, and that the naysayers are wrong.
It wasn’t such a bad estimate. What does he think Groupon is worth? Infographic Watch on Groupon’s Impending IPO. L'action de Groupon tombe sous son niveau d’introduction.