Facebook Developers. Like Button: Placement Guide. The following is an excerpt from the Facebook Marketing Bible , the comprehensive guide to marketing your company, app, brand, or website using Facebook. The full version of this article, available through a Facebook Marketing Bible subscription, includes an explanation of which Like buttons have publishing capabilities, strategies for adding Like buttons to brand websites, social games, and web apps, and more content types that news, shopping, and review sites can add Like buttons to.
Facebook’s Like button can help a variety of sites forge communication channels with their visitors and generate referral traffic from Facebook. We’ve previously published a Like button style guide for choosing between the various Like button formats, and a walk-through of how to pick the Open Graph meta tags that will maximize the lifetime value of your Like buttons. Where Websites Can Add Like Buttons News Sites and Blogs.