Groupon Getaways. Online Travel Market - New Media Trend Watch World. An infographic from RedRocketMedia reveals some interesting fact about content influence in travel industry. Some of the statistics they feature include: - 55% are influenced by online searches - Websites that publish vacation reviews are most popular amongst travellers based in EMEA, USA, and APAC. - Holiday pictures are the most shared content on and after vacation - Half of travellers download these apps before their holiday: Guide books, weather and restaurant - During holiday, 33% browse the web for trip research - One-third of travellers would create content if they thought it would benefit their friends/family. ( tnooz , March 2013) 20% of destination marketing organisation (DMO) website traffic comes from mobile, that compares with almost 11% in late 2011, according to a research from a Travel 2.0 report on how travellers are engaging with destination via mobile based on Google analytics data on how various tourism organisation websites do for mobile traffic. 1. 2. 3. 4. 5.
Groupon Getaways aren’t the deal they seem to be. Groupon has made its business off selling deals that sound too good to be true: restaurant meals for half off, dirt-cheap massages and manicures, even trips to the dentist for 75 percent off the regular price. This has been a boon to consumers, especially during these difficult economic times. With its recently launched Groupon Getaways product, Groupon is bringing the same pitch to travel. Only this time, the deals that sound too good to be true may actually be too good to be true. While the main page features beautiful pictures of luxurious hotel rooms and sun-swept beaches that entice users to click the “Buy!” Button, most come with significant restrictions. Consider these partial restrictions from one recent deal: I’ve seen restrictions on Groupon Getaways that have extra cleaning fees of $175-$400, which is a significant percentage of the deal price. Most deals also have blackout dates and availability restrictions.
“Availability” might not mean what you think it means. Expedia: What Groupon Getaways with Expedia means for hotels. Note: This is a guest article by Jennifer Mellet, senior director of new channel sales at Expedia. The partnership between Groupon and Expedia to form Groupon Getaways with Expedia has generated a lot of buzz and a healthy interest in the logistics of the daily deal model in travel. The news itself touches on some of the hottest topics in the travel industry today, including the role of daily deals in travel marketing, the power of social media in brand building, and the value of the online travel agency channel in distribution. So what does this new channel really mean for travel suppliers? It is first and foremost a low cost, low risk customer acquisition and brand introduction channel. At launch, Expedia and Groupon will market Groupon Getaways with Expedia to our huge combined audience of more than 50 million subscribers in the U.S.
Here’s an illustration to show how it can work: Deal: 50% off $200 room at Amazing Hotel Value of offer: $200 Cost to consumer: $100 Revenue to hotel: $50. Groupon & Expedia Launch Travel Deals Service. 11 Essential Tools for the Tech-Savvy Traveler. The Trendsetter Tech Series is supported by smart. Test drive the space saving, eco-friendly, totally unique, smart. Visit smartusa.com to find a new smart center near you. smart — unbig. uncar. The holiday season is upon us, and that means one thing: traveling. Whether you're hastily coordinating the logistics to actually get to grandma's house or frantically securing those last minute business deals on the other side of the country before 2012, finding the right flight, hotel and rental car is no joke.
And if you're pressed for time or on a budget, getting a great package is nothing short of a holiday miracle. Luckily, there is a veritable cornucopia of travel applications, available both online and via smartphone, that can ease those transit-induced tension headaches. Series supported by smart The Trendsetter Tech Series is supported by smart. Image courtesy of iStockphoto, YinYang.