[Infographie] Ce que gagnent et dépensent les 10 plus grosses entreprises high-tech. A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google. Google lance une carte de crédit pour les annonceurs AdWords. Les plus gros flops de Google. YouTube's Life in a Day movie is a stunner - Google. After gaining much attention at Sundance, Berlin and SXSW film festivals this past January, YouTube’s Life in a Day premiered last night in theaters in major cities in the U.K. and the U.S. The film was directed by Oscar-winning Kevin Macdonald, who took over 80,000 submissions and 4,500 hours of footage from 192 countries and created a feature-length documentary reflecting people’s lives on the 24th of July, 2010. While over 70,000 hours of uploaded video was user-submitted, the team sent 400 cameras out to the developing world to capture 20-30% of the final film.
“We filmed the people who don’t have Internet or cameras in order to paint a global picture. I didn’t want a global film that’s just about rich people, or Europeans and North Americans,” said Director Kevin MacDonald at last night’s premiere. The film has a political element to it and MacDonald juxtaposes certain scenes to prove the disparate differences on Earth, an underlying theme in the film. Google I/O 2011: 5 things to keep watching. All the robots … More than anything else, I’ll remember the robots at <a href=" “>Google I/O 2011 — from the minuscule Arduino bots at the After Dark party to the massive PR2, a full-sized humanoid robot.
Perhaps I’m biased because of my daughter’s participation in FIRST Robotics (go Apple Pi 2067), and perhaps it’s just because robots are among the coolest toys possible, but it was hard to avoid robotics. And the cute Hasbro Androids rolling around while balancing on two wheels were hard to resist. The PR2 robot at Google I/O 2011 But that’s getting ahead of the story. Android housekeeping The keynotes started with a series of minor announcements that were necessary, and important to Android developers, but not particularly exciting. It’s also good to hear that Google has a plan to bring carriers in line about device upgrades. Movies and music: OK, but unimpressive Google’s movie rental service and Music Beta were OK, but unimpressive. The Accessory Development Kit is a big deal Related: Google Announces Expensive Web-Only ‘Chromebooks’ As the second and final keynote address at Google’s developer conference winds down, we’re left with news of Google’s web-only Chrome OS (operating system) and the machines that’ll power it.
You may recall that Google announced Chrome OS notebooks late last year and shipped out a whole bunch of prototype units to people in anticipation of an actual retail launch this summer. The Chrome OS computers, now called Chromebooks, launch directly into a Google web browser and are geared at just about anything you’d care to do online. There are a few offline features as well, but the promise of Chrome OS is that everything “just works” and is seamless so that if your computer breaks or gets stolen, for instance, you can just buy another Chromebook and all your stuff will still be right where it was since it all lives online when you use the Chrome operating system.
See the above video for more detail. To be honest, I like the idea of these Chromebooks. More on TIME.com: Les requêtes des français sur Google en période de crise. Social Is Too Important For Google To Screw Up With A Big Launch Circus. Google will launch a “major new social network” imminently at the SXSW conference, said Read/Write Web early this morning. They were stupendously wrong on timing – Google told us and others that there was absolutely nothing launching in the next few days at the event. The product details they got were fairly correct, though, from what I’ve heard from sources who’ve seen Google’s product iterations over the last few months.
Google will focus a lot on groups of friends and how you share with them, and try to differentiate themselves from Facebook in this and other ways. But that’s beside the point. Google doesn’t appear to want to have a big launch announcement around the product, now or down the road. I’m guessing we’ll see more small releases over time, and won’t get hit with any big announcements just yet.
Why? But, really, there’s nothing Google could launch that would get people to ooh and ahh. In other words, Google is playing for the long term. Google reportedly to unveil new social network called Circles, likely to launch in May. Despite reports to the contrary, Google will not launch a new social networking platform called Google Circles at SXSW today, further suggesting that the search giant will launch what we have previously referred to as Google Me in May.
A report by ReadWriteWeb suggested that Google Circles will offer photo, video and message sharing, with the service sharing content with only the “most appropriate of social contacts in their lives, not with all contacts in bulk”. It was thought that it could be unveiled at an event this evening, not necessarily signalling a major public launch but indicating that the product was due to be released. O’Reilly Media founder Tim O’Reilly seemed to confirm the existence of Google’s new social platform, posting a tweet that stated: “I’ve seen google circles, and it looks awesome. Tip of the iceberg too.” On Friday we received word that Google was to launch a new social network from Google I/O in May at the company’s annual developer event. Hide sites to find more of what you want. Over the years we’ve experimented with a number of ways to help you personalize the results you find on Google, from SearchWiki to stars in search to location settings.
Now there’s yet another way to find more of what you want on Google by blocking the sites you don’t want to see. You’ve probably had the experience where you’ve clicked a result and it wasn’t quite what you were looking for. Many times you’ll head right back to Google. Perhaps the result just wasn’t quite right, but sometimes you may dislike the site in general, whether it’s offensive, pornographic or of generally low quality. As always, Matt’s been gracious enough to let us use him as an example. Once you click the link to “Block all example.com results” you’ll get a confirmation message, as well as the option to undo your choice. Once you’ve blocked a domain, you won’t see it in your future search results.
Introducing Google Cloud Connect for Microsoft Office. Gmail sans mails : une mauvaise publicit? pour le cloud. C'est la révolution informatique que les industriels tentent d'imposer aux consommateurs depuis plusieurs années, et contre laquelle s'opposent des initiatives en gestation comme la FreedomBox. Avec le cloud, ou "informatique en nuage", les entreprises comme Google, Microsoft, Apple ou Yahoo veulent rendre les utilisateurs dépendants des services en ligne, pour transformer leurs ordinateurs en terminaux d'accès - sous un motif écologique très à la mode, et très contestable. Les données ne sont plus stockées localement mais à distance, ce qui a le double avantage pour l'entreprise d'enfermer l'utilisateur dans le service en ligne qu'il a choisi (particulièrement lorsqu'il est impossible ou difficile d'en changer sans perdre ses fichiers), et de lui faire payer un loyer pour l'hébergement de ses données.
Google fait figure de leader dans ce domaine, avec ses très nombreux services en ligne comme YouTube, Google Docs, Google Maps, ou encore Gmail. Ce fut le cas dimanche de Gmail. How to Back Up Gmail. Did you hear the news? Gmail crashed in a fiery inferno of power cords and Ethernet cables over the weekend (we can assume, based on reports). The damage was monstrous—with a whopping 0.02% of all Gmail users affected. Maybe monstrous isn’t the right term, but why would the media make it into such a big story if it wasn’t monstrous? Because “the cloud” is scary! Don’t put anything in the cloud or you might lose it forever, right? Whether the loss of e-mail messages affected 0.02% of Gmail users or 0.17% of Gmail users, now is probably a good time to learn how to back up your Gmail messages—just in case the cloud starts to look a little stormy.
Easy and Free, Windows Only Gmail Backup. Easy and Sometimes Free, Windows and Mac Backupify. Backupify lets you back up data from Gmail, Facebook, Twitter, Flickr and several other online services. Harder but Free, Windows and Mac Desktop e-mail software. Get a Free Website from GetBusinessOnline.co.uk. Password Reuse. Google breaks the internet as executives play the fiddle / Scrape TV - The World on your side. Google renforce l'aspect "social" de son moteur. Google "guru", votre nouvel ami omniscient sur Google Talk !
Mercredi 30 mars Web - 30 mars 2011 :: 12:54 :: Par Jean-Baptiste Google vous propose d’ajouter un nouveau contact à votre liste d’amis sur Google Talk. Son nom ? « guru ». Sa mission ? Google vous propose d’ajouter un nouveau contact à votre liste d’amis sur Google Talk. La Nébuleuse de l'hélice ou « Oeil de Dieu » (Wikipédia) Voila donc le dernier gadget de chez Google, un petit ChatBot à ajouter à votre liste de contacts Google Talk et qui pourra répondre à certains types prédéfinis de questions (le tout en anglais pour l’instant…). Petit exemple d'utilisation (il n'a pas compris le jeu de mots sur presse citron, quelle honte :)) Alors révolutionnaire? Comment l’ajouter me direz-vous? Google… une entreprise à visage humain… enfin… qui fait bien semblant ! EDIT : s’il ne veut pas apparaître en ligne après l’ajout, recharger la fenêtre Gmail et il devrait être là ! Plus d'infos sur : ChatBot, Google, guru, talk. Liens sponsorisés : laffaire Louis Vuitton vs Google relancée.
La Cour de cassation vient de rendre son arrêt dans l’affaire Louis Vuitton vs Google, une affaire touchant au système des liens sponsorisés AdWords. La haute juridiction avait à statuer sur la compétence des juridictions françaises compte tenu du caractère international des faits en cause. Selon les premiers éléments(*), « la Cour de cassation renvoie l’affaire devant la Cour d’appel de Paris pour rechercher si les éléments propres à établir la compétence des tribunaux français sont réunis » indique LVMH dans un communiqué.
Le groupe précise que « sur le fond, elle considère que la responsabilité de Google peut être engagée sur le fondement de la responsabilité civile. De ce fait, elle charge la Cour d’appel de rechercher, au vu des faits de l’espèce, les fautes que Google peut avoir commises au préjudice de Louis Vuitton ». Google Announces New Payment System for Digital Publishers. Following the debut of Apple's new subscription model — and publishers' subsequent displeasure with the company's insistence on a 30% revenue cut — Google announced today a new service that allows publishers to have greater control over the prices and terms of their digital content products. The service, Google One Pass, is an embeddable e-commerce system that allows publishers to sell access to their digital content more or less on their own terms.
Publishers can sell subscriptions (including discounted or free access to existing print subscribers), metered or freemium access, or individual articles separately or as a bundle on their websites and mobile apps. Google will also share subscriber information with publishers, something they have long sought from Apple. Although the service should generate some Google love among publishers, it will do little to help them offer comprehensive, multi-platform digital packages in a mobile app market that is largely dominated by Apple. Google’s New In-App Payments Product Set For Launch In May 2011. Google was originally set to debut in-app payments support for Android in the fourth quarter of 2010, and recently said that the launch would be delayed until the end of this quarter. Be that as it may, the company is set to launch another much-anticipated (at least by many app developers or publishers) Web-based in-app transactions product in May 2011. (see updates below) Jambool, the company behind a virtual monetization platform dubbed ‘Social Gold’ that was acquired by Google last August, this morning started sending the following email to users: Hello,Thank you for your use of the Jambool Social Gold platform.
As you know, Jambool was acquired by Google last August. This acquisition meant that some changes to our business were inevitable, and we’d like to share them with you today.First, the existing Jambool Social Gold product will be discontinued in favor of a new Google in-app payment product in May 2011. Three big take-aways: Update: Google I/O will be held on May 10 and 11. Antitrust : tout ce que Bruxelles veut savoir sur Google - Journal du Net Solutions. The Growing Portrait Of Google As A Big, Scary, Expanding Everywhere Copy Monster.
Twice this year, Google’s been fairly frank and vocal about something competitors have done that it feels is unfair. Twice, I’ve watched the technosphere largely react by beating the company over the head with a “You do whatever you want and copy everyone else” stick. Does that measure up, and more so than for Google than other companies? The first time was this happened was in the wake of Google’s accusations that Bing was copying its search results. This week’s attacks have come after Google whined that Microsoft, Oracle and Apple were ganging up on it to stop Android through the use of “bogus” patents, which those companies apparently overpaid for, in Google’s esteemed wisdom. What Are You Whining About Now, Google? Well, boo-hoo. I’m not a patent expert. The Google Monster What’s far more interesting to me has been the arguments generally about how Google just apparently copies and expands into whatever it wants, something that’s not directly connected with patents.
Yelp gets popular? Do No Evil? Google’s Deceptive Practices Harm Consumers - CIO Central - CIO Network. Reflexion autour de Google #culture. Le 9 mars avait lieu à la Bibliothèque publique d’information du Centre Pompidou, dans le cadre du cycle « Eclairage pour le 21e siècle », un débat sur Google, organisé en partenariat avec Place de la Toile, Chronique de la rentrée littéraire et InternetActu.net. Animé par Abeline Majorel, le débat réunissait Ariel Kyrou, l’auteur de Google God, cette déclaration d’amour et de haine, de fascination et de rejet sur ce monstre du quotidien, également rédacteur en chef du site Culture Mobile et membre du collectif de rédaction de la revue Multitudes ;Daniel Ichbiah rédacteur en chef du magazine Comment ça marche, écrivain, auteur notamment de Comment Google mangera le monde ?
Comment et en quoi Google est-il pertinent ? La principale qualité de Google repose sur celle de son moteur. Pour Matthieu Lecomte, Google cherche sans cesse à améliorer l’expérience utilisateur, alors que les éditeurs cherchent à contourner les règles mises en place par le moteur. Le risque du profilage. Microsoft / yahoo, l’alliance gagnante contre Google ? Can Google ever be a neutral news provider? | Media. Writing on the wall ... Google's SayNow shows it is becoming more involved in politics. Photograph: Emilio Morenatti/AP It is hard to think of many American business executives who have been detained for dissent against repressive regimes.
It is more usual for them to be actively engaged in reinforcing dodgy dictatorships than tearing them down. But the brief imprisonment of Google's head of marketing for the Middle East and North Africa, Wael Ghonim has heightened the sense that the search company is an active player in the democracy movement. It is unclear what the view of Ghonim's activities are from the Googleplex. Ghonim's 12-day detention in Egypt and his subsequent release have not been obviously marked or celebrated on the Google site, nor has its logo been decorated in his honour, as it is for events such as St Patrick's Day.
Ghonim's detention was the second time Google had hit the headlines in relation to Egypt. Eric Schmidt : "le principal concurrent de Google, c'est Bing, pas Apple ou Facebook" Google to give outgoing CEO Schmidt $100 million.