Gamification: How Competition Is Reinventing Business, Marketing & Everyday Life. The Buzzword Breakdown Series is supported by The Network, Cisco's technology news site. The Network features technology news, trends and information on video, collaboration, core networks, mobility, security, data center, Cisco culture and social media. Can life, and all the menial or routine tasks that come with it, be transformed through game mechanics into an engaging, social and fun recreational activity? Such is the idea behind the emerging trend of "gamification. " Gamification is most often defined as the use of gameplay mechanics for non-game applications. The term also suggests the process of using game thinking to solve problems and engage audiences. The word "gamification," much like the phrase "social media" a few years back, is being lobbed around in technology circles as the next frontier in web and mobile.
A recent Gartner report from April of this year suggests as much. Here we take a deeper look at the term, the trend, the mechanics and the real world implications. Gamification time: What if everything were just a game? 21 June 2011Last updated at 00:15 By Katia Moskvitch Science and technology reporter, BBC News How Microtask's Digitalkoot game helps weed mistakes out of the Finnish National Library's e-archives One more step, and a tiny creature will cross the bridge and get to safety. Just one more step - but letters do not match, the fragile structure blows up and the brown mole falls into a digital abyss. But as Juha Valtamo, a 21-year-old Finnish student, correctly types the next word that appears on the screen of his laptop, another mole happily reaches the destination.
Digitalkoot may sound like a typical online game - but there is more to it than just building bridges and saving moles. Every time players complete a level, they help with a real-life task - digitising huge archives of Finland's National Library. Words that players need to type come from millions of pages of newspapers, magazines and journals, digitised by optical character recognition. 'Gamifying' crowdsourcing “Start Quote Banking ideas. Gamification 101 - Using Game Dynamics to Engage Your Customers - Bunchball. In this whitepaper, you'll learn how you can use gamification to engage your customers, employees and partners. Your customers are hungry for reward, status, achievement, competition and self-expression, and they'll go out of their way to engage with the businesses that give it to them.
Gamification uses proven techniques from game design to satisfy your customers and engage them with your content, community or brand, while simultaneously driving meaningful value for your business. Learn how you can use gamification to engage your customers in this complimentary whitepaper. The topics covered include: The business value of gamificationHow and why gamification motivates user behaviorUse cases of successful gamification initiativesGame mechanics - the building blocks of gamification. War, What Is It Good For? Three Points! “When I was a child, I spake as a child, I understood as a child, I thought as a child: but when I became a man, I put away childish things.” – Corinthians 13:11 Last night, I visited the BBC News website for the first time in a week. Imagine my surprise on learning that, while I was busy hanging out with strippers and watching 80s boy-band stars in Vegas, I missed the entire federal government almost being shut down. That insulation from reality is both a problem and a selling-point for this town: what doesn’t happen in Vegas stays outside Vegas.
And so it was with some interest that, during my news catch-up, I spotted the headline on PBS’s Idea Lab: “Why Are Newsrooms Resistant to Creating Newsgames? “ In a well-argued post, Chris O’Brien outlines various reasons why news organisations should explore ways to include elements of videogaming into their reporting.
“The majority of people in the United States play videogames of some kind: console, browsers, on their mobile phones. Indeed so. Gamification: More to marketing than just a buzzword? Raf Keustermans looks at case studies and gauges expert opinion on the latest hot topic. Gamification. The world alone makes some people nervous. Or aggressive. It is one of those terms that is overused to a point where it almost lost its meaning. The word is (ab)used for a variety of topics, usually with the aim to increase the hype factor: from using games in marketing campaigns or promotions (sweepstakes, ‘wheel-of-fortune’, advergames) to advertising in existing games or virtual worlds (McDonald’s in FarmVille) to far-stretching philosophical concepts (‘everything is a game’).
There is no formal definition that has been agreed upon, but most agree that gamification is all about using game mechanics - such as badges, levels, achievements and leadboards - for non-game applications, including consumer-oriented web and mobile sites. What is agreed on, however, is that it is capturing the imagination of a growing number of business experts and leading-edge organisations.
Any substance? 1000heads. Gamification. This morning ‘play theorist’ Pat Kane tweeted, with slight bemusement, about Chromaroma. Looking at the website and a recent Telegraph article, I discovered that it is a new on/offline game ‘that encourages exercise and smarter commuting’: Of course turning cities into games is old hat, but this is a trend set to grow and grow. Gamification is one of those words you’re going to hate by the end of the year (especially if, like me, you are a linguistic pedant and simply find it ugly beyond belief.
It hurts me, it really does). Regardless, it’s undoubtedly the new darling of the social media echo-chamber, popping up everywhere from Social Media Week to Bloomberg Businessweek. But it does have its critics, from Heather Chaplin’s critique of gamification guru Professor Jane McGonigal‘s new book ‘Reality Is Broken: How Games Can Change Us and Make the World a Better Place‘ to Paul Carr’s great diatribe on gaming and newrooms in TechCrunch this morning. But what’s your personal take? Too cool to play: the gamification backlash. April 11th, 2011 by Ville Miettinen In high school life was simple (brutal, but simple): popularity equaled coolness. As my math teacher would say, the relationship had both correlation and dependence (for some reason A marks in statistics class failed to improve my social status).
Post-graduation, the world sometimes seems to work in reverse. Take Apple. People are instinctively suspicious of stuff that gets too big, too fast. Missing the points? Counter-intuitively, game designers are often the biggest gamification skeptics. Master class It’s easy to see why game designers look down on gamification. In a recent Google Tech Talk designer and self-confessed “grumpy German scholar” Sebastian Deterding outlines how he believes companies could “gamify better”. For all the backlash, gamification is still the popular new kid in the virtual playground. 5 brands already unlocking badges on Foursquare | blog till you drop! A growing number of people are using location-based services such as Foursquare and Gowalla, or their French counterpart Dismoioù to tell the world where they’re visiting, and offering ‘tips’ about these places. Despite only being live in the UK for 5 months, PR & Marketing Pros have already started clamouring feverishly over this technology and it’s very much a question of who will be the first UK brand to come up with something cool, other than just rewards. 1) Pepsi – brand exposure… for a good cause Pepsi were the first brand to jump on the Foursquare bandwagon last year by sponsoring the NYC Leaderboard and donating $0.04 for Camp Interactive for every point added to the leaderboard. 2) Starbucks Barista Badge – rewarding customers Check-in to any Starbucks location on Foursquare and you will be one checkin closer to unlocking your very own official Starbucks Barista badge. 3) Marc Jacobs Fashion Victim Badge – Free tickets for the Marc Jacobs show in NYC Photo via.
Super Bowl becomes Foursquare's first 'promoted venue' [video] Transport for London Gamification. London - Louis Vuitton badge to celebrate new shop on Bond St. To celebrate the opening of their new Louis Vuitton Maison store on Bond St in London, Louis Vuitton has partnered with Foursquare to offer users tips on their favorite locations around London. Additionally users who follow Louis Vuitton’s profile and check in regularly at their London stores can earn their Louis Vuitton Insider badge. Hints about “upcoming surprises” exist in the unlock text for the badge: Congratulations, you’re on your way to become a living Louis Vuitton icon.
You really deserve our upcoming surprises and another round of shopping! Louis Vuitton has left tips — many of them created by the LV staff — on venues around London. The new flagship store is a temple to luxury shopping, offering updated showrooms, a “bag bar” with stools and rotating purse racks, men’s and women’s quarters and even a VIP apartment above the retail store. McDonalds : I'm check-in it !
Votre position : Home » Actualité » Nous l’attendions avec impatience et la nouvelle est tombée aujourd’hui sans prévenir. McDonald’s, la chaîne de fast-food numéro 1 dans l’hexagone vient de dévoiler sa campagne sur Facebook Deals. Au menu des réductions récompensant les clients fidèles via des check-ins, ce qui est l’équivalent d’une micro-révolution : Ronald utilise la géolocalisation ! Je vous propose d’analyser les conséquences et de découvrir l’offre en détail à la suite de cet article. Comment obtenir la réduction McDo/Deals Commençons par décrire la mécanique d’obtention de la réduction : sur un des restaurants Mcdonald’s participant à l’opération avec 24 heures d’intervalles entre chaque check-in (i.e. enregistrement sur un lieu), nous débloquons la possibilité d’obtenir gratuitement pour l’achat d’un menu.
Le saviez-vous ? Limites de la campagne Le saviez-vous ? Conclusion A propos de l'auteur Louis. Heineken dévoile sa campagne Foursquare. Votre position : Home » Analyse » Heineken dévoile sa campagne Foursquare Comment annoncer sur Foursquare quand on ne possède pas de réseau de distribution ? Heineken propose une solution simple et efficace qui a déjà fait ses preuves : attirer puis fidéliser les clients potentiels via une compétition et récompenser les meilleurs. Coup de projecteur sur une campagne très incitative. Faire mousser l’internaute La première étape pour participer aux festivités est de connecter son compte Foursquare. Il suffit à présent de chercher sur une carte un bar proche de vous participant à l’opération . Conseil de WLG : Utiliser une carte pour trouver les lieux participant à l’opération est une option mais nous vous recommandons de lister les emplacements proches de l’internaute et d’utiliser les boutons « Add to my foursquare » pour créer automatiquement une ToDo qui rappellera à l’utilisateur de s’arrêter au bon endroit !
Viraliser l’opération Conclusion A propos de l'auteur Louis. Virgin America. Virgin America, which has sought to make flying more fun than mundane for its customers, is now trying out a similar philosophy for those waiting at one of its terminals. The airline has launched a program at the new Terminal 2 at San Francisco International Airport, combining Foursquare and Facebook checkins to award badges such as “ground crew” (one to four checkins) and "captain” (50 checkins). Passengers will randomly be awarded prizes — like T-shirts and flight vouchers — based on the checkins. In order to take part, consumers have to agree to Facebook’s Terms of Service on the Terminal 2 Takeover app, created by Context Optional, on Virgin America’s Facebook Page.
Once consumers opt in for the program, they’ll find various surprises at the terminal checkin areas, like video games and artwork. Terminal 2, which opens Thursday at the airport, includes a “Recompose” lounge, mood lighting, organic dining and elevated work tables with outlets and Wi-Fi. Radio Shack Says Foursquare Users Spend 3.5X More. Christopher Heine | April 11, 2011 | 2 Comments inShare41 Retailer extends geo-social campaign three months while national chains up their check-ins game.
Radio Shack CMO Lee Applbaum made a revelation last week that helps explain why national retail chains are warming to Foursquare. "Foursquare users at Radio Shack generally spend three-and-a-half times more compared to what non-Foursquare users [spend]," Applbaum said, while speaking at the Ad Age Digital conference. Today, his Fort Worth, TX-based brand was scheduled to end a month-long Foursquare initiative. But Adrian Parker, Radio Shack's social media director, told ClickZ on Friday that his team has decided to extend the campaign through June after seeing strong redemption rates and promising revenue.
When asked about Applbaum's statement, Parker said Foursquare users tend to purchase items like wireless devices that have a higher price point. Foursquare users don't have to follow Radio Shack to be alerted of its special offers.