Calculating lifetime value of freemium gamers: finding the revenue per daily active user (RPDAU) - W3i Blog. April 18, 2014 NativeX Recognized as a Top 10 Ad Network By VentureBeat This year NativeX was recognized as the top rated native advertising platform for mobile apps, rising up the charts to number 6 overall. April 8, 2014 Join the NativeX Team - We’re Hiring in Minnesota and San Francisco We’re currently seeking over fifteen techies, nerds, and creative minds who want to help us shape the future of mobile advertising.
March 26, 2014 Using In-App Advertising Effectively To Monetize an App Thousands of apps launch each day, so the mobile app business must be booming, right? March 25, 2014 It's Here… NativeX Next Gen Ad Exchange Full support of incentivized and non-incentivized ads from games, apps, and brands. March 24, 2014 “Stay Hungry, Stay Foolish” - Rob Weber's Early Days as an Entrepreneur In this video, NHCC shares their appreciation for NativeX Co-Founder, Rob Weber and his continued support to the school that jumpstarted his success as an entrepreneur. Older. Lifetime value, the most important business metric for freemium games - W3i Blog. Les jeux mobiles en freemium. Cliquer sur l'image pour l'agrandir Alors que les revenus issus des jeux sont la 1ère source de revenus de l'Appstore, une étude du cabinet Flurry montre que ce sont les jeunes qui passent le plus de temps sur les jeux freemium, alors que ce sont les tranches d'âge les plus élevées qui dépensent le plus d'argent : pour faire court et simple, les 35-55 ans paient les jeux sur lesquels les 13-24 ans vont jouer.
Rappelons pour mémoire que les jeux freemium, sont des jeux gratuits à la base, mais qui proposent des options ou des extensions payantes. Le graphique de la distribution de l'échantillon sur les échelles du temps passé et de l'argent dépensé nous apprend que la tranche d'âge qui passe le plus de temps sur les freemium est celle des 18-25 ans avec 32% du temps passé sur ces jeux. L'âge moyen des joueurs, calculé à partir de la distribution statistique du temps passé à jouer sur des freemium, nous donne un consommateur âgé de 26½ ans. Freemium Game Mechanics - W3i Blog. One in five Americans plays games on social networks. About 20 percent of the U.S. population has played a game on a social network in the past three months, according to market researcher NPD Group. That means 56.8 million Americans ages 6 or older have played on social networks. And about 35 percent of those social networkers are new to gaming, having never participated in any other type of video game before they started on the social networks such as Facebook, MySpace or others.
The results are good news for companies such as Zynga, which publishes the most popular social network game, FarmVille. Facebook says roughly half of its 500 million users play games. Females and older age groups are more likely to play on social networks. About 53 percent of the players are female and 47 percent are male. “Although 35 percent of social network gamers are new to gaming, it’s clear that a lot of existing gamers have been drawn into the social network gaming arena as well,” said Anita Frazier analyst at NPD.