Amsika : Google Actualité a une notion... Jonathan @ Gare SNCF de Paris-Montparnasse. Nothing found for Google-plus-aura-t-il-sa-place-au-pantheon-des-medias-sociaux. Cet article a été publié il y a 2 ans 4 mois 15 jours, il est possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. Après seulement quelques mois d’existence, beaucoup de web-addict ne donnaient plus cher de la peau du réseau social de Google. Pourtant arrivé en grande pompe à coups d’invitations privées, les gens ont préféré s’y inscrire tout en restant au chaud chez M.
Zuckerberg, et ainsi laisser Google Plus comme un « No man’s land ». Pourtant certains irréductibles avaient raison d’attendre le réveil du géant américain. Alors Google Plus pourrait-il être l’élu (chuuutt Néo je parle !) Gregory Pouy a déjà croqué la pomme et s’est posé la question de savoir si les fan page de chez Facebook n’étaient pas en réalité une énorme erreur. Même si Google Plus enflamme la toile depuis quelques jours, il ne faut pas oublier qu’une grande partie des internautes le voyait déjà 6 pied sous terre il y a peu.
Pourtant tout avait parfaitement démarré. Il faut débrancher Google + - Cercles de lumière, à Hambourg, en 2004. Les «Cercles», la possibilité de regrouper vos amis en petits groupes discrets, étaient la principale innovation de Google+. REUTERS/Christian Charisius - Peu après que Google ait lancé son nouveau réseau social au mois de juin 2011, de nombreuses entreprises –dont un grand nombre de magazine en ligne, au premier rang desquels Slate– se sont lancées dans la création de profils officiels sur Google+. Cette ruée démontrait une fois de plus la capacité de Google à attirer des masses d’utilisateurs dès qu’il lance un nouveau site. Pourtant, Google semble avoir été pris totalement au dépourvu. Ceci n’a pas manqué de provoquer quelques contournements créatifs –TechCrunch a par exemple créé la page d’un de ses employés, un certain Techathew Cruncherin– sans que cela ne change rien (Google a finalement fermé le profil de Cruncherin).
Un trafic déclinant Même les dirigeants de Google ont l’air de s’y ennuyer. Abréger les souffrances Farhad Manjoo. Google+ had a chance to compete with Facebook. Not anymore. AFP/Getty Images. Shortly after Google launched its new social network in June, many companies—including several online magazines, Slate among them—attempted to create “brand profiles” on the service. The rush was a testament to Google’s power to drive a flood of users to any new site it launches. Though Google+ was pretty rough around the edges, many observers called it a credible alternative to Facebook, so it made sense for companies to get in on the ground floor.
Farhad Manjoo is a technology columnist for the Wall Street Journal and the author of True Enough. Follow Yet Google seemed completely surprised by this turn of events. Google did finally release brand pages this week—here’s Slate’s page—but at this point the effort might be moot. The real test of Google’s social network is what people do after they join. I was an early Google+ skeptic. And yet, I’ve been surprised by just how dreary the site has become. Why am I so sure that Google+ can’t be saved? Why You Can't Compare Google+ User Figures To Facebook & Twitter. If Google's Management Doesn't Use Google+, Then Why Should You? One of the most important rules in software is to eat your own dog food. The concept is simple: If you have confidence in your product, you use it. Perhaps somebody should tell that to Google's senior management, because the people in it are not eating their own dog food when it comes to Google+.
During the madness that was the launch of the iPhone 4S, we stumbled across an interesting post by Michael DeGusta. DeGusta decided to analyze how often Google's senior management uses Google+. He counted how many times the company's senior management, SVPs and board members have publicly posted on Google+. The results aren't pretty. SEE ALSO: Google+: The Complete Guide The rest of Google's senior management isn't any better. When you get to Google's six SVPs, the story doesn't change much. Here's another shocker: Not one of Google's six independent board members have ever posted publicly on Google+.
Let's start out with addressing a few caveats. Lead image courtesy of Flickr, jremsikjr. Ryanair’s prepaid MasterCard customers charged for inactivity | Skrill Corporate. Google+ is the best thing that ever happened to Facebook. FYI Google, Facebook’s Former CTO Says It Would Take Two Years For ~250 People To Build A Clone. As the fruits of Google’s rush to build a social network are now achingly public, someone has asked a pretty apropos question on Quora, “How long would it take to build Facebook as of July 2011?”
Former Facebook CTO and Quora founder Adam D’Angelo provides an informed answer, arguing that if we were just talking about the software and systems and not the company’s user acquisition (which Google granted has a way easier time with), that the entire process would take two years, if undertaken by 175-250 people. D’Angelo arrives this number by calculating which years exactly were relevant in building the current Facebook and adding up the engineers employed during those years to come up 1000 man years as total time. D’ Angelo then eliminates about half of those man years for churn (or trial and error) figuring out that it would take 250 people two years to build a comparable social clone.
That aside, the best part about the answer is D’Angelo’s caveats (of course): Image: SFWeekly. Google-will-growth-continue from sustainablebusinessforum.com. Mashable has a great post about whether Google+ can sustain growth beyond its early adopters and points out that even with a user base so far of over 10 million people, its still way behind Facebook for early adopter percentages. It’s quite interesting to see the list of products that were wowed by the early adopters and then seemingly forgotten. I remember getting accounts on Friendster, /MySpace, Friendfeed, Plurk, Quora, Pearltrees, Brightkite, Twitter etc. Some of these have faded into obscurity, or are used in non English speaking countries, others are with us and are still going strong.
But the speed of adoption is impressive: Here’s Google’s video of Google + if you’re still to dip your toe into the latest way of social networking … and there are quite a few other videos reviewing the product. My early impressions of Google + are an overwhelming sense that everyone is on there to demo the features, to broadcast themselves and show how much they know about Google +. Why Facebook Pages Will Triumph Over Google+ Business Profiles.
Google has asked businesses to refrain from jumping on the Google+ bandwagon just yet, and claims to be hard at work developing Google+ Business Profiles that address the unique aspects of a business on a social network as opposed to an individual. Early speculation seems to trip over itself swooning about the benefits and advantages of these not-yet existent Google+ Business Profiles, but I don't share the enthusiasm. For example, some of my PCWorld peers are of the opinion that Google+ Business Profiles will trump Facebook Pages as the preferred online destination for businesses with social network savvy. They list a variety of reasons for coming to this conclusion, but I find the logic faulty. Search My PCWorld counterparts, Ilie Mitaru and Elsa Wenzel feel that Google's dominance of search makes Google+ Business Profiles a better bet.
Productivity and Communication Fair enough, but Facebook has Microsoft and Skype (soon to be one and the same). E-Commerce Advertising and Analytics. Mark Zuckerberg Explains Why Google+ Won't Beat Facebook (Yet) Moisturiser or painful tampon? #nivea billboard #fail. Et si Google avait définitivement perdu la bataille du « réseau social » face à Facebook ? Aujourd’hui la bataille entre les deux géants, ce n’est plus (depuis longtemps) Microsoft contre Google, mais bien Google contre Facebook. Google en position de leader dominant et poussé par une vision orientée autour de la maitrise du contenus a laissé la place à son principal rival sur le domaine social.
Toutes les tentatives plus ou moins récentes se sont soldées par des échecs plus ou moins retentissant. Aujourd’hui Google a bien compris que la bataille se menait contre Facebook et qu’il lui fallait réagir vite. En premier lieu, Eric Schmidt, ancien CEO de Google a lui même reconnu qu’il s’est trompé sur le social. La bataille se situe bien autour de l’utilisateur, de sa connaissance, de son graphe sociale et de la pertinence des informations que l’on pourra lui proposer en s’appuyant sur les entreprises qu’il faut également séduire.
Les trois erreurs que Google a commises Et Google+ change-t-il la donne ? La question qui vient immédiatement est : est-ce que Google+ fonctionnera ? What Google+ adds to news. To paraphrase Mark Zuckerberg, it is too soon to know what Google+ is. But I’ve been trying to imagine how it will and won’t be useful to news. You should add rock salt to anything I say, as I thought Google Wave would be an important journalistic tool. With that in mind, a few opening thoughts: * Google+ likely won’t be good for live coverage of breaking events because its algorithm messes with the reverse chronology, promoting old posts when they get new comments. It doesn’t favor the *latest* the way Twitter and liveblogging do and live news is all about the latest. (I’ve wished that I could have the option to get a stream only of newly submitted posts.
. * G+ should be good for collaboration on reporting. . * If Google gets its synergistic act together and incorporates Google Docs — and some of the tricks from Wave — into G+, then this could be a very good collaboration tool for communities to gather together and share what they know. . * G+ will be good for promoting content. ++ Google+ by Performics / ZenithOptimedia.