Vendre sur Facebook, le nouveau Far-West du e-commerce. De quoi rêvent aujourd'hui les e-commerçants ? De faire de Facebook et de ses 600 millions de membres le plus grand hypermarché du monde. La plupart des marques sur Facebook sont encore dans une logique d'acquisition de fans et d'engagement de la conversation avec leurs clients. Mais l'avenir est à l'intégration plus poussée, allant jusqu'à la réalisation de la transaction sans sortir du réseau social. Il va falloir compter avec le f-commerce, terme inventé pour décrire le commerce sur Facebook. Le rachat par 24h00.fr de Boosket, une start-up spécialisée dans la création de boutiques sur Facebook, prouve que ça bouge dans le secteur. Il y a moins de six mois, Payvment, un acteur américain du f-commerce, levait 6 millions de dollars lors d'un deuxième tour de table. Recréer une boutique dans une page Facebook Boosket s'est bâti sur un modèle éprouvé aux Etats-Unis, par des prestataires comme Bigcommerce, Payvment ou Usablenet.
Dernier buzz à la mode ou tendance de fonds ? Facebook Ramps Up Big E-Commerce Drive. Facebook is ramping up efforts to entice companies such as Delta Air Lines (DAL) and J.C. Penney (JCP) to sell wares on its pages and convert more of its 500 million users into online shoppers. Managers at the Palo Alto (Calif.) -based social network have met in the past month with more than 20 companies, said David Fisch, who runs a newly formed commerce partnerships group at Facebook.
The aim is to help retailers set up shop on its pages and build tools that let Web users interact while buying. Facebook is adding e-commerce features to attract users, keep them logged-on longer, and generate higher advertising sales. The effort may turn the company into an online shopping alternative to retailers such as eBay (EBAY), says Sucharita Mulpuru, an analyst at Forrester Research (FORR).
Fisch's team was set up in November in a division that includes groups focused on gaming and media. Shopping Tips From Facebook Friends Turning Pages Into Storefronts. Facebook secretly planning an internet-wide payment platform? Facebook Credits. Starting at its developer conference last April, Facebook has been saying publicly for the past year that Credits would eventually be the only payment option in social games on the site (although it started saying so to developers months before).
It had originally slated all developers to have completely made the switch by the end of 2010. While that has mostly happened, there are still many games not using Credits. So the company is announcing today that all developers who have games on canvas pages will need to move to only use Credits by July 1st of this year. New games will be required to use Credits as the virtual currency when they first set up their canvas pages; older games will also be required to switch to exclusively use Credits, too.
For users, that means no more paying for currencies directly with credit cards or other methods that don’t somehow use Credits. For developers, it means more costs and benefits to plan for. New Credits Promotions, More Stats. Facebook précise son intérêt pour le paiement en ligne. Le réseau social a créé une filiale Facebook Payments qui laisse imaginer des initiatives prochaines en matière de paiement électronique. Facebook a créé en Floride une filiale nommée Facebook Payments en décembre 2010, relève "VentureBeat". Cette initiative laisse penser que le réseau social prévoit de s'impliquer encore bien davantage dans le paiement en ligne.
Pour l'instant, Facebook reçoit des centaines de millions de dollars par an de la part des annonceurs et opère une activité encore modeste mais en forte croissance avec sa monnaie virtuelle, les Facebook Credits. Avec un tel volume de transactions, les frais de traitement des cartes bancaires s'accumulent vite. La nouvelle filiale pourrait donc ²tisser des liens directs avec les systèmes de paiement de Visa et Mastercard et ainsi contourner les intermédiaires bancaires.
Facebook Creates Payments Subsidiary. Facebook Credits: harder, better, faster, stronger. Facebook has announced three updates to the payments and reporting features of Facebook Credits: faster payment schedules, improved reporting, as well as expanded currency support and payment options. Starting this month, Facebook will issue payments to developers twice per month: one payment for activity between day 1 and day 15, and a second payment for activity between day 16 and the last day of the month.
The company will issue payments 21 days after the end of each bimonthly period. This week, Facebook is also rolling out updated reporting mechanisms to all developers, which will include two new e-mail reports that cover the previous day's activities. The first e-mail is a summary report showing totals for all Facebook Credits activity from the previous day, including any refunds and chargebacks, and the second e-mail shows individual line-by-line transactions.
Developers may not, however, offer rewards in the following instances: Facebook creates payments unit. Facebook Credit - chrono.