++Facing up to the competition. Facebook Credits Claim Larger Share Of Revenue. EMI inks Facebook social games licensing deal with MXP4 | Technology. EMI has become the first major label to sign a partnership to sell music within a social game on Facebook using the social network's Facebook Credits virtual currency. The major label has agreed a deal with social games publisher MXP4 to make a range of tracks from artists including Lily Allen, Gorillaz, the Jackson 5 and David Guetta available within MXP4's Bopler Games collection on Facebook. Fans will be able to play a selection of rhythm games for free with 60-second clips of the songs, but will have to pay using Facebook Credits for access to the full songs. MXP4 struck separate deals with EMI's recorded music and publishing divisions. "Games are a high-growth digital business, so we are always on the lookout for ways to license our music or have our artists involved in that area," says Cosmo Lush, EMI's vice president of digital business development.
The games are currently in beta, with new EMI tracks being added every week. Facebook is mulling its own move into music, too. Facebook modifie les CGU des credits suite à une plainte antitrust. Vous ai-je déjà dit que les social games sont un sujet très chaud ? En ce moment le marché est ultra-tendu car l’acteur leader de ce créneau est en train de finaliser une introduction en bourse : Zynga Files for a $1 Billion IPO. Le segment des social games est donc très rentable, principalement au travers de la vente d’objets virtuels (“virtual items“) et les analystes estiment que ce marché pourrait dépasser les 2 milliards de $ en 2011. Autant vous dire que la compétition est très rude et que chacun essaye de tirer la couverture à lui.
Dans ce contexte, Facebook occupe une position dominante car il concentre bien plus d’audience que les autres plateformes sociales proposant des jeux sociaux (Myspace, Netlog, Hi5…). Jusqu’à présent, les éditeurs étaient libres de monétiser comme ils le souhaitent leurs jeux, en utilisant notamment leur propre monnaie virtuelle.
Depuis le 1er juillet, la monétisation des jeux sociaux sur Facebook est encadrée selon les règles suivantes : FB Credits Integration Guide [pdf] Credits API - Développeurs Facebook. Facebook, Your Future Bank. Fall behind in the game FarmVille and the poor crops inside your Facebook window wither. Remedies include biplanes or rejuvenating your "farm coins," but if you're out of those, there's another solution: Buy Facebook Credits with cold, hard cash. Nongamers may have missed Facebook's clever foray into the world of "virtual currency," where Facebook Credits cost 10 cents each and can be exchanged for game points or cartoony gifts.
Those dimes are adding up—the U.S. market for virtual goods will reach $2.1 billion in 2011, according to research firm Inside Network. Facebook's currency, while just part of that market, is getting real. You can now purchase gift cards for Facebook Credits at Wal-Mart ( WMT ), Target ( TGT ), and Best Buy ( BBY ). So why couldn't Facebook use them as real currency, too? Money Is A-Changing At first blush, this seems like a crazy idea. Jack Dorsey, co-creator of Twitter, started Square in 2009 to help local merchants accept credit cards with iPhones.
Why Facebook will not become a bank. Everyone's talking about Facebook becoming a bank in the future, but I don't believe it will happen. Here's why ... Just had a long discussion with a bunch of banks about potential disruptions to banking based upon mobile carriers upscaling and innovating, the launch of NFC payments via Android and iPhone, the possibilities of Google and Apple and brethren, and the likelihood of a Facebook Bank in the near future.
One of the bank folks asked: “who would control the infrastructure if they did these things? We would.” The point being that all innovations in banking such as PayPal have been on the old bank plumbing in the past and it will be in the future. I agree to an extent. Banks are regulated and need licences and this is a key feature of the system from a governmental perspective in making them work. But this maybe ignores a basic tenet of the internet: freedom. Even I’ve been getting that bug a bit. And yes, it does get interesting if you think of a crowdsourced bank. Could it happen?
Facebook Credits - Interests for f-commerce. Facebook - PayPal. Facebook Credits & Mobile. Facebook Credits : Virtual -> Real goods. Facebook Credits - Brick & Mortar. Facebook Credits - Games.