Intégrer les Crédits Facebook dans son application Facebook | Facebook pour les pros. Facebook confirms plans to make Credits the mandatory “universal currency” Updated with analyst comments. Facebook is announcing the next phase in the rollout of its virtual currency, Facebook Credits, which is leaving beta testing today. That means all Facebook game developers will be able to use Credits as their payment system for virtual goods — in fact, Facebook is requiring them to make the switch by July 1. Facebook Credits are a system of points, managed by the social network, that can be purchased or awarded in exchange for marketing offers, then traded in within games for virtual add-ons that enhance gameplay.
It’s a surprisingly large business already: In 2010, the market for such purchases reached an estimated $835 million, according to a report by Inside Network. Facebook planned to make the announcement at noon Pacific today, but it’s releasing the news a little early after TechCrunch got the scoop from an unidentified source and predicted that decision would “ruffle some feathers”. “They see Google as the competition,” he said. Facebook to Take 30% Cut of Developers’ Facebook Credits Revenues. Facebook To Make ‘Facebook Credits’ Mandatory For Game Developers (Confirmed) Facebook is about to ruffle some feathers. We’re hearing from one source that the social network is reaching out to game developers to inform them that it is making its own, official Facebook Credits currency mandatory.
Our understanding is that it will be the exclusive currency as well. Update: Facebook has confirmed that it is indeed making Facebook Credits mandatory for Games, with the rule going into effect on July 1 2011. Facebook says that Credits will be the exclusive way for users to get their ‘real money’ into a game, but developers are still allowed to keep their own in-game currencies (FarmBucks, FishPoints, whatever). For example, Zynga can charge you 90 Facebook Credits for 75 CityCash in CityVille. Using Facebook Credits for Loyalty Programs and Beyond. At the Facebook f8 conference earlier this year, founder and CEO Mark Zuckerberg unveiled Open Graph as “the most transformative thing we’ve ever done for the web” and with that announcement, the disparate strands of the world wide web became more tightly woven.
At the time, and to my surprise, mention of Facebook Credits was minimal at best—but as more information becomes available, it’s my prediction that Facebook Credits will be the NEXT major step Facebook takes toward unifying the online experience from simple, social interactions to true social commerce (or when tied to Facebook commerce, labeled as fCommerce). Before we dive into where I see that going, here’s a quick recap of what Facebook Open Graph is and how it lays the foundation for Facebook Credits to revolutionize the online experience for users and marketers alike. An Open Graph Recap The Open Graph protocol enables any web page to become a rich object in a social graph. But the use of Open Graph gets even more interesting. Zynga challenges Facebook with virtual currency. Difference between Facebook credits and Gold in Gardens of Time?