Facebook Credits - Branding
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Facebook users in Europe will soon have the opportunity to earn Facebook Credits by completing hard offers through the offer walls of social games. Facebook today announced partnerships with SupersonicAds from the United Kingdom and Deal United from Germany to let European users buy magazine subscriptions, online movie rentals, and more to earn Facebook’s virtual currency. Facebook will only allow Credits to be distributed through offers by approved providers once the July 1st deadline passes and all games to switch to Credits as their payment method . Therefore, attaining approved offers coverage in Europe through these deals is important so developers can still monetize users in the region who won’t pay for Credits directly. Currently, game developers often work with offer providers like SupersonicAds and Deal United to give users their proprietary premium in-game currency in exchange for making purchases — sometimes known as completing hard offers.
Irina Slutsky from Adage.com reports that Facebook users can now earn Facebook "credits" in exchange for watching video ads in games, and in an experiment, the social network is trying the new incentive plan on a small number of pages as well. TrialPay will manage the system and video ads will be included from Sharethrough, SocialVibe, EpicSocial and SupersonicAds Facebook users can now earn Facebook “credits” in exchange for watching video ads in games, and in an experiment, the social network is trying the new incentive plan on a small number of pages as well. The new program will run in all participating ad-supported Facebook games and as part of a test on 1% of Facebook pages on the right-hand side of the screen, an extension of users’ ability to earn credits by performing other types of activities inside games, which has been available for the past year. The test on Facebook pages will run for the next several months in the US, UK, France, Germany and Canada, a spokesman said.
In an attempt to bolster up its recently launched deals program, popular social media networking giant Facebook over the weekend introduced a new program that will now reward users who watch certain ads with Facebook Credits, the company’s virtual currency, which can be redeemed to purchase goods on Facebook Deals , the company’s new Groupon-like daily deals service. Earn while you watch! Although, there are not any get rich quick schemes here that should prevent you from your daily Facebooking; albeit a selected few it will provide financial incentives if they view them, and initially, the average ad will yield one credit, which is equivalent to 10 cents. Facebook plans to insert credits for watching sponsored videos within selected games and is a part of a broader test on 1% of Facebook pages on the right-hand side of the screen, an extension of users’ ability to earn Credits by performing other types of activities inside games, which has been available for the past year.
Facebook introduced a program Thursday that offers consumers a financial incentive to watch ads on the site. Facebook will now reward users who watch certain ads with Facebook Credits , which can be redeemed to purchase goods on Facebook Deals , the company’s new Groupon -like daily deals service.
Ifeelgoods , a marketing service provider that allows brands to reward users with virtual currency for their actions, has released a new tool that helps brands offer Facebook Credits to users who follow their Twitter account and retweet a specific message. Currently available through a managed partnership but soon as a self-service platform, the Twitter tool lets brands choose the number of Credits that users can instantly redeem upon completing the action. Brands can use the tool to quickly ramp up their Twitter following and gain exposure cheaper and more reliably than may be possible with ads. Launched in September, ifeelgoods uses the fluid Facebook Credits virtual currency system and scalable, low cost distribution to allow brands to offer rewards for actions that were previously too small to effectively incentivize, such as signing up for email updates or sharing with a friend.
Actuellement, les développeurs étaient libres d’utiliser n’importe quel moyen de paiement, et devaient en assurer la sécurisation. Vu le nombre d’utilisateurs du réseau social, certains éditeurs de jeux arrivent à générer des revenus très importants. A titre d’exemple, Zynga, développeur des désormais célèbres Farmville et Cityville, aurait généré des revenus estimés à 600 millions de dollars en 2010. Le problème pour Facebook est évident : le réseau social ne percevait rien de ces diverses transactions.
L’une des nouveauté de 2010 sur Facebook fut l’apparition des crédits : une monnaie virtuelle qui permet d’acheter des objets virtuels dans plus de 150 jeux sur Facebook, les plus connus Farmville, Cytiville ou Pet Society. Début 2011, Facebook annnonce qu’à partir de juillet, les développeurs seront obligés de proposer les Facebook Credits comme moyen de paiement avec 30% de commissions sur les transactions. Mais si on n’est pas un éditeur, comment peut-on utiliser cette nouvelle monnaie… Augmenter ses fans ? Cette nouveauté fut dans un premier temps testée dans certains jeux signés Zynga avec des accords avec Facebook pour booster les joueurs en ligne.