AB Tasty : une solution d’A/B testing française. Pour de nombreux éditeurs de sites internet l’A/B Testing est encore quelque chose d’ésotérique. La startup française ABTasty.com de Rémi Aubert (qui appartient à l’agence de Web Analytique Liwio) propose de simplifier le processus en s’affranchissant des difficultés techniques liées au concept. Pour rappel, le test A/B, Split Test ou A/B testing permet de proposer plusieurs versions (logos différents, texte, images changées de place, etc.) d’une même page (page d’accueil ou landing page par exemple) afin de voir laquelle affiche la meilleure performance et donc le meilleur retour sur investissement.
L’outil ABTasty peut être testé en ligne. Pour créer facilement plusieurs variations d’une même page, il suffit de déplacer/redimensionner/cacher des éléments avec la souris (clic droit au-dessus de l’item). L’offre de base est gratuite jusqu’à 2000 visiteurs par mois et pour un test à la fois. Une accélération forte depuis 2010 - Grande distribution et mobile.
Le futur? Tesco teste un supermarché virtuel à Séoul. Magento. eMarketer: Online Ad Spending Expected to Accelerate This Year To $31 Billion. Online ad spending keeps ramping up thanks to an upswing in display advertising. A new forecast from eMarketer puts online ad spending at $31.3 billion this year, up 20 percent. That is double the 10.5 percent growth rate it put out last December for 2011. The new forecast shows online ad spending reaching nearly $50 billion in 2015. What is driving this growth is display advertising. Brand-friendly ad formats such as banner ads, sponsorships, and video ads are all growing even faster than search. Here’s how that $31.3 billion is estimated to break down in 2011: Search: $14.4 billionBanner ads: $7.6 billionClassifieds: $3 billionVideo ads: $2.2 billionRich media: $1.7 billionLead gen: $1.4 billionSponsorships: $900 millionEmail: $160 million. Top 10 controversies of Apple, Facebook, Google and Microsoft.
Without doubt, the four major pillars of the technology community are Apple, Facebook, Google and Microsoft. From search to operating systems, browsers to mobile devices and social networks, collectively the four companies have nearly half of the world's population using one of their products, services or devices. But with worldwide brand recognition and sales into the hundreds of millions, there is bound to be something that goes horribly wrong from time to time. And these companies have had their fair share of controversies. Most of them, even in light of the extension of the Patriot Act, ironically fall down to user privacy. With this in mind, find below four galleries with each of them containing ten of the greatest controversies that company has had to endure, along with the criticism and the major faux pas' they have had to deal with.
Slideshow 1: Apple's greatest controversies Slideshow 2: Facebook's biggest foul-ups Slideshow 3: Google's largest disasters. FaberNovel Presentations Channel. eCommerce: la France se classe en 6e position du e-shopping européen en matière de pouvoir d’achat. Kelkoo vient de publier les résultats de son Index des Prix du E-commerce Européen qui compare plus de 1 220 prix sur Internet (TVA incluse) dans les 10 principaux pays d’Europe et aux Etats-Unis, pour un panier de 124 produits de consommation courante parmi 12 catégories incluant : les livres, les DVD, la musique, les équipements informatiques, les consoles de jeux, les jouets, les équipements électroniques, les produits de beauté, les téléphones mobiles, l’électroménager, l’automobile, et l’alimentation.
Où sont les produits les moins chers et quels sont-ils ? En moyenne, 19% des cyberacheteurs français ont réalisé des achats sur des sites étrangers au cours de l’année passée. Parmi eux, ils sont déjà 4 sur 10 à reconnaître pratiquer ce type d’achat au moins 6 fois par an. Preuve du potentiel des achats transfrontaliers, les internautes concernés sont 35% à leur consacrer entre 11% et 30% de leur budget annuel d’e-commerce.
La lotterie des prix Internet au-delà des frontières : Groupon Signs Exclusively with AdParlor for Facebook Ads. Groupon Signs Exclusively with AdParlor for Facebook Ads Groupon has signed an agreement to allow full service advertising services provider AdParlor to handle the local deals network’s entire Facebook advertising spend. The exclusive contracts represents tens of millions of dollars in spend, as Groupon uses Facebook ads extensively to drive email signups and sell daily deals. However, Facebook’s own upcoming local group buying coupon service Deals will have placement in the news feed, so Groupon’s ads will soon have to compete with a more centrally visible competitor.
This could drive up the cost per acquisition for Groupon, which could lead it to either advertise less or have to spend more with AdParlor to achieve the same conversion volume. Groupon has been advertising on Facebook and using Facebook Connect for over a year. By relying on AdParlor, Groupon can increase efficiency and concentrate on other parts of its business. Sponsored Post Hands-On Social Media Training for Beginners. Why We Invested In Groupon: The Power of Data. Editor’s note: The following is a guest post by Greylock Partners VCs Reid Hoffman and James Slavet. Reid Hoffman is Co-Founder and Chairman at LinkedIn and a partner at Greylock.
His complete profile can be found at www.linkedin.com/in/reidhoffman. James Slavet is a partner at Greylock. His complete profile can be found at www.linkedin.com/in/jamesslavet. Groupon has been written about a lot in the media. Most of the coverage has been extremely positive, like a Forbes cover which called Groupon “The Fastest Growing Company Ever.” Late last year we boarded a Chicago-bound plane, along with a couple of our colleagues, for an initial meeting with the company to form our own opinion.
We went in positively inclined towards the Groupon management team. All those things were enough to get us on the plane, but it takes a lot of conviction in the future of a business to pull out your checkbook when the pre-money valuation has this many zeroes. We knew that Groupon had a sense of humor. ++ Synthese + Bulle / Groupon : arnaque ou bonne affaire ? En mai 2010, les internautes français découvraient Groupon, le site de deals d'achats groupés locaux à la croissance la plus rapide de l'histoire du web. Le 6 mars 2011, les téléspectateurs de l'émission Capital sur M6 découvraient qu'il y avait "forcément-une-arnaque-quelque-part" dans ces bons plans.
Fin mars, une commerçante belge expliquait sur Facebook comment Groupon avait entraîné la faillite de sa boutique de décoration, ce qui a ouvert une brèche à d'autres accusations d'escroquerie. Des attaques qui pourraient remettre en cause le modèle économique de Groupon et son objectif de valorisation en bourse de 25 milliards de dollars. Car, ne l'oublions pas, la bulle guette. Il n'est pas difficile de trouver des critiques de Groupon sur le web : des clients insatisfaits ou des commerçants qui se disent floués. Ce n'est pas rentable pour les commerces Groupon prélève une commission de 50% sur les transactions, et impose des ristournes d'au moins 50% sur les coupons.
Ces industries absorbées par le web. Why Payments Are Hard, Even For Apple And Google. Editor’s note: Guest author Ohad Samet is an expert in managing fraud and other risks in payments systems. He was previously a senior manager at PayPal and blogs at As Risky At It Gets. We hear a lot of chatter about new payment services, and who’s competing in the space, and obviously who’ll win the space or own a big piece of it. Lately we’ve seen some movement when both Apple and Google announced new payment options for digital publishers and exchanged a few blows. So are the giants going to displace PayPal soon?
The problem with discussions about payments is that they are often times misinformed. Dominating payments requires much more than having the most users with credit cards or a huge take rate on digital content. In terms of core competence, both companies are facing some difficulties; interestingly enough, each company is strong where the other is weak. Cost is another issue. Photo credit: Flickr/ Dave Barger.
Photographie de l'e-commerce europ?en en 2010. Forrester: E-Commerce To Reach Nearly $300 Billion in U.S. by 2015 [STATS] After a healthy 12.6% increase to $176.2 billion in 2010, U.S. online retail sales are expected to reach $278.9 billion in 2015. Online shopping will continue to cannibalize in-store shopping as consumers become more familiar and begin, in many cases, to prefer the convenience of online shopping, Forrester says. Increased Internet connectivity via devices like smartphones, tablets and game consoles will also drive growth, as well as new e-commerce models like flash sales (i.e. Gilt Groupe, Neiman Marcus Mid-Day Dash), daily deals (Groupon, LivingSocial) and digital downloads of media (Netflix, iTunes), all of which have enjoyed rapid adoption in recent years.
E-commerce growth in 2010 was driven primarily by existing online shoppers who increased their online spending in traditional categories like books and media, and also began to purchase in less popular categories like furniture and home appliances. Image courtesy of iStockphoto, pavlen. The 2011 Most Innovative Companies. Les palmes de l'e-commerce 2011 sont attribuées à... Time Inc. 10 NYC Startups to Watch. Time Inc. Announces List of "10 NYC Startups to Watch" June 1, 2011 Gearing up for Internet Week New York, Time Inc. today unveiled its list of the “10 NYC Startups to Watch” that will be recognized at a special event on June 8th in New York City. Energized by an ever-growing number of startups, New York City continues to cement its reputation as a hotbed of tech innovation.
To recognize the impact these companies are making in areas from entertainment and fashion to travel and commerce, editors from Time Inc. brands, including PEOPLE, TIME, FORTUNE, CNNMoney, Entertainment Weekly, Sports Illustrated, InStyle and Real Simple, scoured New York’s tech scene to select the city’s most promising innovators. “As an industry, publishing itself is awash in digital change, so Time Inc. as a company is always on the lookout for the next wave of innovation,” said John Huey, Time Inc.’s Editor-in-Chief. How Small Businesses Can Use Quora. The Q&A site Quora has been blowing up with new users for the last few weeks, initially thanks to some much-due love from Robert Scoble, and then by growing enthusiasm for the site among the tech press. While tech writers, VC's and geeky enthusiasts of all stripes have an obvious, immediate use for the site, it may not be as clear how owners of small and medium-sized businesses can take advantage of Quora and Q&A sites in general.
It's worth noting that Quora is not the only player here. The Q&A space has been heating up for awhile, with Google acquiring Aardvark and a slew of other offerings from the likes of Yahoo, LinkedIn, and Mahalo. As we wrote about previously on ReadWriteBiz, there's a rather useful Q&A site called Focus.com that is intended specifically for SMBs.
Most of what we review here applies to these and other Q&A sites as well as Quora. Market Research and Competitive Analysis High-Quality Answers One of the more valuable features of Quora is its community of users.