10 Facebook campaigns to inspire your business - TNW Facebook. With 750m users, Facebook needs little introduction. But the one question I hear repeatedly at conferences and events is from marketers seeking practical examples of how Facebook can be leveraged to lure in cash from customers. So we’ve looked around, and dug out some of the most recent examples of Facebook being put into action for businesses. And here’s ten of the best. Flowers from Facebook: 1-800 Flowers.com “We use the quickness of the online world to promote 1-800 Flowers.com.
The agency responsible for this campaign was Miami Ad School Europe. The basis of the campaign was the speed at which Facebook can help spread a person’s birthday wishes. A friend downloads the app, and a banner appears on your friends’ newsfeed about the upcoming birthday, saying, “Make your birthday wish special and be part of [name]‘s Facebook bouquet.” The birthday person’s friends are then taken to a micro-site where they can pick a flower and add a greeting. Watch the campaign video for yourself here: Etude de cas : les soldes La Redoute sur Facebook. Facebook Case Study: How PayPal UK Got 177,000 Fans for Under $5,000 | | Sofa MoolahSofa Moolah. ← Welcome to Sofa MoolahWork Online? My Insight Into Setting An Hourly Rate → There’s been a lot of discussion recently about the true value of a Facebook fan. Some, particularly those in the direct response world, have said that having a lot of fans on Facebook isn’t necessarily going to translate into revenue.
Others, primarily those in social media, have claimed that the real value of a Facebook fan varies from business to business, with some proving quite profitable. It’s not my place to comment on the real value of a Facebook fan. Given the going rates for ‘allowing’ a Facebook application to interact with your account, at least those passed around the various cost-per-action advertising networks, it seems like anything from fifty cents to five dollars is the going rate for Facebook fans. Knowing this, let’s look at a recent promotion from PayPal UK. Just a few days ago, PayPal UK ended their iPad promotion, giving away a grant total of ten iPad 2′s to various winners. P&G : Success of Failure. Marmite [case study] 8 Brands That Have Found Success on Facebook & What We Can Learn.
Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of Likeable Social Media. Any brand worth their social media salt has a presence on Facebook. But just because a brand is online, doesn't necessarily mean that it is doing a good job. While it's possible to suggest some tips and best practices, there's no greater teacher than learning from example. Below, find eight brands that have found success on Facebook, including some takeaways on what they did right and how you can emulate their success. 1. The Pampered Chef launched their Facebook page at a national conference in front of thousands of enthusiastic consultants. Lesson: Ask your staff, customers, vendors, and partners — who already know you and like you — to “Like” your Facebook page first. 2.
Restaurant.com combines exclusive Facebook offers with lots of engaging questions. Lesson: Ask a lot of questions. 3. 4. How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them. Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I’ve been trying to figure out how to get awesome results with Facebook ads. It’s been a personal challenge, because I have more or less mastered Google AdWords and SEO, so I thought: I should be able to figure this out! It’s been very challenging. I’ve been fortunate to be able to get experience with about 10 different clients, from unknowns to affiliate offers to Fortune 500 brands. But there is a guy who keeps getting dramatically better results than anyone I’ve heard of… Jeremy Koch of Pertnear down in Hilton Head, South Carolina.
=> Case Study One: A Fortune 1,000 Company This is a publicly traded specialty retailer. BBC: You got 88,000 fans for them in four weeks? Jeremy Koch: Yep, and we’ve done more than that for other clients. BBC: Are you paying for all of these fans? Jeremy Koch: About 50% of them have been viral. Jeremy Koch: That’s right. The Virtuous Cycle of Facebook Fan Growth. The X Factor to launch voting via Facebook Credits. 23 February '11, 08:36pm Follow In case you haven’t heard of it (I literally learned of its existence last night), the X Factor is essentially the UK bred version of American Idol. At its base, it is a talent show filled with derisive judging, providing pleasure to a middle America like audience, served a la schadenfreude.
Last week, American Idol announced it would incorporate online voting into its show. The show’s creators are reportedly in discussions with the social network to figure out how viewers can vote via Facebook’s Credits payment system. Facebook Credits are an integral part of Facebook’s growing virtual economy. It’s a smart move considering how much easier it is for the average person to log into Facebook or Twitter and voice their opinions as opposed to texting or picking up the phone.
‘American Idol’ Enabling Facebook Voting. X Factor voting heading to Facebook. How Social Media Helped Toy Story 3 Win at the Box Office. Toy Story 3 was one of the biggest films of 2010. As Pixar's 11th full-length film, the third and final chapter in the world of Buzz Lightyear and Woody hit theaters in June 2010. Months before that, Disney and Pixar embarked in a wide-scale marketing blitz that covered television, print and social media.
Using Facebook and YouTube to help promote the film, the studio raised awareness and successfully targeted demographics that don't traditionally flock to Disney animated feature films. In the following, we take a closer look at the Toy Story 3 social media campaign. The Campaign For Toy Story 3, Disney and Pixar heavily marketed the film across different demographics. From the very beginning, Disney and Pixar made it clear that individuals in their twenties would be a big target for Toy Story 3. In March of 2010, Disney and Pixar announced special cliffhanger screenings of Toy Story 3 at college campuses around the country. Here's the YouTube clip: Going Viral Targeting Adults The Results. Case Study: Le Plus Grand Quiz De France. Case Study: NIKE [HD] | FB marketing Solutions. Occupez-vous plutôt de vos fesses.
Il y a peu de temps, un spammeur géant à innondé nos murs facebook de message disant qu’il était enfin possible de savoir qui avait visité votre profil Facebook. FOUTAISE ! Il faut arrêter de croire ce genre de truc pourri, tout comme, les messages qui vous dit que vous pouvez personnaliser votre compte Facebook en y mettant de la couleur. Surfant sur la vague de cette tendance la marque de papier toilette « le trèfle » crée l’application SPYApp.
Cette dernière permet de voir l’historique des données d’un membre de Facebook. Vous pouvez alors éspionner votre boss, votre ex, ou de vos profs. Voici l’adresse de l’application : Sauf que voilà ! Kia_CaseStudy.