3. Facebook avoue avoir engagé une agence RP afin de dénigrer Google. 2. Facebook Loses Much Face In Secret Smear On Google. Facebook secretly hired a PR firm to plant negative stories about Google, says Dan Lyons in a jaw dropping story at the Daily Beast.
For the past few days, a mystery has been unfolding in Silicon Valley. Somebody, it seems, hired Burson-Marsteller, a top public-relations firm, to pitch anti-Google stories to newspapers, urging them to investigate claims that Google was invading people’s privacy. Burson even offered to help an influential blogger write a Google-bashing op-ed, which it promised it could place in outlets like The Washington Post, Politico, and The Huffington Post.The plot backfired when the blogger turned down Burson’s offer and posted the emails that Burson had sent him. It got worse when USA Today broke a story accusing Burson of spreading a “whisper campaign” about Google “on behalf of an unnamed client.” Not good. The source emails are here.
Facebook, You’re Going To Need A Better Answer For Your Slimeball Stunt. At this point, I think it’s pretty clear what Facebook’s strategy for this whole Burson-Marsteller caught-with-their-pants-down situation is going to be: say as little as possible and move on.
And it will work. Like it or not, Facebook is too integrated into the fabric of the web now for everyone to just walk away. As has been proven time and time again, people will get really angry with them for some misstep, and then totally forget about it a week later. So this is the smart play by Facebook. But it doesn’t mean it’s the right one. While Burson-Marsteller came out and gave a bone-headed statement that essentially threw Facebook under the bus, Facebook has only given a one paragraph canned answer in response to publications like LA Times and The New York Times (which sure was soft in their headline on the matter, huh?).
No ‘smear’ campaign was authorized or intended. I’m not sure I’ve ever read something so disingenuous. 1. Facebook PR to pitch negative stories about Google ! Transcendence, starring Johnny Depp, is the latest in a series of Hollywood films with what you might call a transhumanist flair.
Other recent movies exploring the symbiosis of man and machine and our relationship with technology include the Robocop remake and Her. What we are seeing is the mainstream finally flirting with some of the headiest ideas in the history of the world, reflecting our need to grapple with the implications of a world sustained by increasingly powerful technologies, and a redefinition of what it means to be human. I suppose the main argument goes like this: We are no longer subject to Darwinian natural selection. Exponentially powerful technologies are transforming our sphere of possibilities.
What it means to be human is up for grabs.