6 Successful Foursquare Marketing Campaigns to Learn From. There are now more than 500,000 businesses on Foursquare. We've already shared with you how to start marketing on Foursquare and how to set up a special — now we're giving you a handful of campaigns that can inspire your own marketing initiatives. Read on and take a tip from The History Channel, Starwood Hotels, Pepsi Max, a Florida eye doctor, a New York steakhouse and a German billboard. 1.
Be On-Brand — History Channel The History Channel Foursquare page launched in April 2010. A History channel rep says the network was already very active on Facebook and Twitter, so the marketing team wanted to open the brand up to a new platform — Foursquare — in order to "deepen [the] social engagement with the network's viewers. " Since The History Channel is not a physical location, it has a brand page that can be "followed. " Success Metrics: The History Channel Foursquare page has 202,450 followers. 2. Lesson: Your loyal customers are probably excited about earning loyalty points with your brand. American Express and foursquare Roll Out National Partnership, Delivering Exclusive Couponless Specials to Cardmembers Across the Country. Following a successful pilot at South by Southwest in March, American Express and foursquare today announced the national rollout of their partnership, which enables American Express® Cardmembers who link their foursquare profiles to their cards to "load" and seamlessly redeem merchant Specials without the need for coupons, special codes, or showing their mobile devices to cashiers.
This unique functionality, powered by the American Express Smart Offer APIs, is the first time this technology has been used to allow cardmembers nationwide to take advantage of merchant Specials offered through foursquare in this easy and straightforward way. The national launch kicks off with Specials from H&M, Sports Authority, and Union Square Hospitality Group, and is expected to expand rapidly to include additional national and local merchant offers in the coming weeks and months. How It Works Exclusive Specials for Cardmembers Starting today, cardmembers can load the following exclusive specials: Foursquare, AmEx Extend Check-in Deals to UK. After what appears to be a successful rollout period in the U.S., American Express cardmembers can now unlock and seamlessly redeem a variety of location-based offers from retailers in the UK.
To participate, UK cardmembers need to sync their cards with their Foursquare accounts at sync.americanexpress.co.uk. Using Foursquare, they can then locate and check in to participating venues nearby. Redeeming a reward is relatively effortless: Offers are automatically credited to Cardmembers' American Express accounts after clicking "Specials" and "Load to Card" within the Foursquare app. A number of well-known franchises will be offering deals through the AmEx-Foursquare partnership at launch, including Bella Italia, Cafe Rouge, Eat, House of Fraser, Nando's, PizzaExpress, Primark, Strada and Tesco.
Those retailers are each offering £10 cash back on purchases of £10 or more, except for Eat and Tesco, which are offering £5 cash back on purchases of £5 or more. With AmEx Partnership, Foursquare May Prove Social Media's Real ROI. Today Foursquare announced a nationwide partnership with American Express to offer discounts to cardholders when they check in at select merchants. Now, after linking your AmEx card to your Foursquare account, you'll be able to earn special offers at certain retailers and restaurants: Spend $75 at H&M, for example, and you'll get $10 back on your next statement. There's no longer the need to wave your smartphone at the salesperson--after checking in, deals are synced to your AmEx card directly. For Foursquare, which recently hit 10 million users, the big-name partnership is yet another sign that the startup is a force to reckon with, even as other big players like Groupon, Google, and Facebook enter the discount space.
But more importantly, the partnership might finally give us some hard evidence as to whether social media is a worthwhile investment for merchants and marketers--or whether it's an overhyped trend for the time being. And what about a check-in? Follow @austincarr. Foursquare discuterait avec Groupon d’envois de deals ciblés lors des check-in. Foursquare to Offer Daily Deals From Groupon, Gilt & Others. 2011: The Year the Check-in Died. Early last year, "checking in" was the cool new craze. No visit to your favorite tech news site could be had without getting buried in an avalanche of articles about Foursquare, Gowalla, Loopt, BriteKite or a myriad other startups. The big guys quickly followed suit: Yelp introduced "Check-Ins" while Facebook launched "Places" and most recently, Google Latitude updated to incorporate check-ins and check-outs.
But here's the thing: the trends aren't actually that good. Let's look at Foursquare and Facebook. First, there's no doubt Foursquare is throwing off some impressive numbers (e.g. the company's recent announcement of 8.5 million users). It typically announces total, rather than active, users and that number is roughly growing linearly at present. Total users, by definition, of course, only goes up - yet according to compete.com, Web traffic has declined for five consecutive months, amounting to a 50% reduction in traffic over that period. Why Check-ins Are Going to Falter. Marketing de la géolocalisation en 2011. Shiseido est une société Japonaise de cosmétiques et produits de luxe de renommée internationale.
Fondée en 1872, c’est la plus ancienne entreprise cosmétique au monde (source : wikipédia ). Il est donc surprenant de voir ce géant chargé d’histoire être parmi les premières sociétés à annoncer en utilisant la géolocalisation. Cependant j’ai rapidement déchanté en découvrant le dispositif mis en place qui est pour le moins … désuet.
Cet article vous propose de faire le point sur l’état de l’art en matière du marketing dans la géolocalisation en nous basant sur cet exemple et de proposer, dans la mesure de mes connaissances, (i.e. Location-Based Service). Mélanger Foursquare et Facebook Places ? Avant tout observons la mécanique de l’opération . Le saviez-vous ? La créativité est la clé Finalement l’offre proposée semble bien fastidieuse par rapport aux récompenses promises (en terme de fun et de dotations). Le saviez-vous ? Conclusion. Key figures of Foursquare en 2010. Votre position : Home » Analyse » Le blog de Foursquare vient de dévoiler une très belle infographie qui révèle bien des informations sur le service de géolocalisation phare de New York.
Je vous propose au travers de cet article de retrouver ces données traduites en Français et de les analyser avec vous. +3400% de croissance ! A peine croyable, à de quoi faire tourner bien des têtes. Bien sur il convient de et on ne dénombre aujourd’hui « que » 6 000 000 d’utilisateurs : pas impossible dans ces conditions de multiplier son audience par 30. Le saviez-vous ? Des check-ins partout sur la planète … et ailleurs ! C’est officiel, (i.e. personnes s’enregistrant à un endroit) dans le monde en 2010. Ce check-in extra-terrestre aura eu lieu avant le premier check-in en Corée du Nord, qui est le dernier pays au monde à avoir enregistré un check-in sur son territoire . Quelles sont les marques présentes sur Foursquare ? Foursquare a lancé en 2010 affichant Tips et Todo (i.e. voir notre lexique ). The Influence of Foursquare (Infographic) | Austin & Williams Unplugged. Mar 212011 Foursquare is a location-based social network that motivates its users to get out and explore a city using three basic concepts – loyalty, encouragement and discovery.
In January of 2011, Foursquare stated on its blog that the company grew 3,400%. That's not up to Facebook's numbers, but the platform has made a place for itself in the social media world and has a dedicated base of users around the globe - Foursquare is reportedly nearing 7 million users. Now that it has been around for a while, we were curious to discover what influences users to participate. Foursquare is best known for its badges, which users get when they check-in to certain places. We set out to discover which elements are most influential to Foursquare users. As a Foursquare user myself, I find that one of these elements alone is not what makes it so interesting. What elements of Foursquare influence you the most? Related Posts: Location-based service Foursquare grows by 3,400% to 6 million users - Gadgets & Tech, Life & Style.
The start-up has amassed around 382 million check-ins during the short time it has been running - including one from the International Space Station in October 2010. The company posted an infographic full of interesting Foursquare statistics from 2010 on its blog on January 24. The infographic shows a snapshot of global check-ins on a world map, documents check-ins by category throughout the day and provides lists of top check-in locations around the world. While users in every single country have checked into Foursquare, the list of top check-ins is dominated by locations in the US. The number of check-ins is reflective of the site's user base, which is said to be around 60% US users and 40% international users.
There are a few exceptions including the Shibuya and Shinjuku stations in Tokyo, Japan, gaining their place as the second and third most checked into train stations in the world. From Check-In To Check Out: There’s Money In Location. Over the next year or two, social commerce will disrupt e-commerce and social media, effectively turning our social interactions into commercial transactions. So how will this happen and where is the disruption taking place? A Check-In Economy You’re walking down the street staring at your phone and it’s telling you what deals are nearby. Perhaps not the best of visions but it’s the ecosystem that currently exists around check-in services like Foursquare and Facebook Places. Foursquare and Facebook both provide platforms that enable businesses to present deals or offers to visitors, in addition to rewarding visitors for repeat business. Will normal commerce continue to exist once social commerce takes hold?
The Main Players The goal for any business is to get more customers and more transactions (check-outs) and any new form of commerce will have to accomplish two things: It will need to empower the consumer and help transactions become frictionless. The Future. Foursquare en 3D : Playground. Votre position : Home » Actualité » Foursquare en 3D : Playground Voici très certainement ce qui est à ce jour la plus belle utilisation de l’API de Foursquare et un excellent exemple des services que peut vous rendre la géolocalisation ! Playground permet d’explorer sa ville depuis un service web en utilisant les données enregistrées par l’ensemble des utilisateurs, le tout sous forme d’un « SimCity » cartoon en HTML 5 !
Découvrons dans le détail ce chef d’oeuvre de la géolocalisation. Présentation du service Préambule : Le service utilise les dernières technologies web : il est construit en HTML 5. Foursquare Playground est un service développé en exploitant les données publiques des utilisateurs mises à disposition des développeurs par Foursquare. En quoi est-ce révolutionnaire ? La principale préoccupation quand on collecte d’énormes quantités d’UGC (i.e. Le saviez-vous ? En plus de se faire une idée immédiate de ce qu’un quartier peut vous offrir (Des sorties culturelles ? Un nouveau modèle de revenus pour Foursquare, les “Promoted Events”? | Clement vouillon | Geoloc. Foursquare Closing In On 7 Million Users.