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“Be yourself.” It’s one of the rules of social media. If you’re blogging, tweeting or Facebooking for business, be real—or you won’t be followed.
Thanks to questionable horror stories and half-baked research it is easy to believe that when Mark Zuckerberg sent his brainchild live in 2004, he unleashed a monster that has been wreaking havoc on society ever since. For example, according to some unnamed American psychologists, over half of Facebook users now suffer Facebook Addiction Disorder, or FAD, characterised by withdrawal anxiety and wasted hours spent posting updates and poking friends. According to another survey, when they do get their fix, Facebook junkies risk destroying personal relationships.
Socialbakers has as the first company in the world, launched a social location based analytics product to monitor Facebook Places.
I’ve been wanting to share the core values that both inspired the founding of the Locker Project last year and that are driving me so passionately to advance it, but it’s been challenging to summarize such things. The first and most central value is that of personal data ownership. That may not mean much to most people, but let me try an analogy: it’s been tried often in the past to create micro economies where you get paid by an employer in company “credits” that are useful only at the company store, you never really owned your paycheck/money. I feel like that’s the world that we’ve fallen into when it comes to our personal data, and anything we can do to have more ownership over our data will free us to create a more vibrant digital economy. Now, it’s not enough to simply own (or at least have a copy of) your data, it has to be useful to you.
Vad är Delning? Delning är en webbaserad, kostnadsfri kurs i sociala medier. Kursen ingår i projektet "Sociala medier : nåt för alla", ett samarbete mellan läns- och regionbiblioteken i Sverige samt folkbibliotek och folkbildning, med stöd från stiftelsen .SE. Vad är sociala medier? Tjänster på Internet där du som användare både konsumerar och producerar innehållet, är aktiv, har kontakt med andra användare. Vad är syftet med att lära sig sociala medier?
When you’re in your social media planning phases, an audit is critical to the success of your social communications program moving forward. The social media audit is usually conducted to identify any of the challenges or problem areas within a brand’s current program, as well as to pinpoint genuine opportunities and what’s been working with respect to participation and engagement in the social media landscape (to move the best of your program forward in your strategic plan). One key part of the audit is to identify and evaluate all of the existing social media properties, with respect to the following: Type and size of community (size may be used as a benchmark for growth).
Last week we covered the many benefits in working with an Editorial Calendar when managing an online community . In this article I will explain how to actually develop this calendar, provide examples of what you could add to it and offer a special bonus – your very own print-and-keep sample editorial calendar. So, let’s get started… The first step is to figure out how frequent you want to be creating regular events or editorial initiatives for your members to participate in. Then you need to decide how far into the future your editorial calendar is going to go – a month? 3 months?
I have recently integrated and optimized my blog with my Facebook page with a social plugin for Facebook with a “like” feature at the top right hand corner of the blog and I have already seen positive results with traffic increasing by over 60% in the last 2 months. The reality is that traffic is great but at the end of the day the real objective is to turn a dollar. Eventbrite has just unveiled a new report that measures what a Facebook “like” is worth in real hard cash after analyzing over 11 million tickets that the company sold in 2010. Eventbrite is a new digital age social commerce event ticketing company and the social business concept is very strong especially for this type of industry, because when you are going to or planning to attend an event, you are very likely to tell your friends online and offline.
This week, my Facebook Fan Page broke the 50,000 fan mark. I’m so amazingly humbled and in awe that I could actually post things on a regular basis that my audience actually wants. It blows my mind on a regular basis. Below are the rules I try to follow when interacting with my audience.
Summary: In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. All large-scale, multi-user communities and online social networks that rely on users to contribute content or build services share one property: most users don't participate very much.