Jo Manderson
7 Key Characteristics of Shareworthy Content « CAHOOTS. Creating Content Worth Sharing “Content marketing and social media marketing should be part of every brand’s marketing plan” -Forbes Creating content doesn’t guarantee it will get shared online.
Facebook Contest App Email Data + Facebook Ads and Lookalike Audiences. One of the great things about AgoraPulse is that you can create apps that help you build an email list.
Run a sweepstakes with an email form, for example, and AgoraPulse will collect and store the email addresses for you. You can use these email addresses as an excellent way to help build your Fan base. Facebook Ads Tip: How to Create a Dark or Unpublished Facebook Post.
Facebook Pages Are a Bad Investment for Small Businesses. The year of social selling. 'Social Selling' - using social media to generate business leads - is becoming a buzz phrase for good reasons.
Tom Skotidas explains how he used LinkedIn and Twitter to find and connect with hundreds of business prospects It's been two years since I launched Skotidas, and what an amazing ride it's been. I launched my agency so I can offer B2B marketers the benefits of 'social selling' - a new way of building a brand and generating leads; one that changed my approach to B2B marketing forever.
From 2007 to 2011, I led marketing and business development for a search engine marketing agency called First Rate. When I joined in March 2007, I inherited a tiny agency but massive revenue goals. While this cross-channel approach generated a good amount of PR, traffic, and leads, we were simply not generating a high enough quantity and quality of leads with decision makers, on an ongoing basis. 25 Tips to Great Email Subject Lines.
10 Apps to Lift Your Small Business. Opt-in Email Newsletter Popup Best Practices for 2012.
21 Things You'll Only Know If You've Worked In Retail. Retail - digital. The surprising reason why Coca-Cola is not the No. 1 brand on Facebook. Being Liberal has 600,000 fans on Facebook.
Coca-Cola has 65 million fans — a following 100 times bigger. Coke has an astronomical annual ad budget and marketing machine. Being Liberal is just one guy posting content — zero ad budget. Online retail: Do customers need to squeeze the goods? – Features – ABC Technology and Games. I was inspired into thinking on this topic by Nick Ross' recent article on online supermarket shopping, and how "brilliant" he found the experience.
13 Questions to Ask During Your Next Interview. Jayne Mattson is Senior Vice President at Keystone Associates, a leading career management and transition services consulting firm in Boston.
Mattson specializes in helping mid-to-senior level individuals in new career exploration, networking strategies and career decisions based on corporate culture fit. As you look for a new job, will you take any job offer or are you looking for the right one? Bonobos Men's Clothes - Pants, Shirts and Suits. Beauty Box with latest Beauty & Cosmetics products. Discover the best beauty, grooming and lifestyle products. Designer Frames & Online Eyeglasses - $95 Rx Glasses.
The Challenge Of Integrating iPads Into Stores. With the launch of its second popup shop in New York, women’s accessories startup BaubleBar teamed up with design and development firm Gin Lane to explore a new challenge faced by modern retailers: given the impact the Internet has made on how we shop, how can the digital world augment a traditional in-store experience?
Most in-store displays today act like smart banners; they either exist for branding purposes only or function as interactive ads. But recently, it’s become increasingly common for stores to experiment with everything from giant, Windows-powered touch displays to the all-familiar iPad. The goal of this experimenting isn’t to look ultra modern or to blindly throw around cash, however.
Bringing digital experiences into physical spaces has a certain allure to it.
SEO Copywriting Tips for Improved Link Building. Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words.
Without knowing the subject, can you guess which post earned more links? Try 378 to 6. In addition to its visual appeal, the left post was more timely, useful and informative - all hallmarks of copywriting grace. The “secrets” of copywriting have existed since before the ancient Greeks. Generations of Don Drapers have perfected the craft. 7 Ways to Drive More Blog Traffic Using LinkedIn. Want more people to read your blog?
Are you fully leveraging LinkedIn? Many business bloggers neglect one of the most powerful social networks for growing visibility and traffic.
SEO IS NOT ABOUT THE METATAGS! - online Marketing. The role of metatags is misunderstood by some members of the webmaster community.
We still see people who are not in the business talking about SEO as if it’s all about picking keywords metatags. I try not to cringe when I get into these discussions.SEO Consultants have built tons of high ranking sites and not implemented any keywords metatags at all. In fact, Matt Cutts confirmed in 2009 that Google does not use the keywords metatag. The fundamental reason for search engines to ignore the keyword metatag is that spammers abused it in the early days of SEO.The user can’t see the keywords metatags unless they view the source of your web page. Websites - Have you made the move from blogger to content marketer?
Social Media. SOCIAL PLATFORMS GWI.8 UPDATE: Decline of Local Social Media Platforms. PLEASE CAREFULLY READ THE TERMS AND CONDITIONS OF USE AND ACCESS SET OUT BELOW. 10 Social Media Mistakes You May Be Making (Because I Did) There’s no real guidebook for a perfect social media marketing career – or at least I haven’t found one yet. There’s no quiz you can take to make sure you’re covering all your bases, engaging your audience, timing everything perfectly and — on top of it all — delivering amazing ROI.
In fact, the most effective way I’ve discovered to really improve at my job is to royally screw it up once in a while and learn from the mistakes. In the interest of adding to our collective wisdom, here are 10 of the biggest mistakes I’ve made so far – and my tips to help you avoid the same fate. 1. Reading Too Much.
Mobile. Pearltrees tips.