Top 5 Social Media Tools Every Marketer Needs to Know About For both small companies and mega-brands alike, social media can pose a tremendously powerful opportunity to engage with customers, industry influencers, and prospects.
An effective digital marketer will be acutely aware of conversations online that are relevant to their brand and product or service offering. They'll jump into a conversation when necessary to help answer a question or provide insight. They'll also help manage online discussions about the brand. And they'll engage their audience and get them excited about what the company is doing. 3 Steps to Build a Social Media Marketing Sales Funnel. Are you looking for a smart way to use social channels for lead conversion?
Are you tracking and leveraging your target customers’ path to buying your product? Collecting fans and followers is one thing, converting them to paying customers can be quite another. That is, unless you have a customized sales funnel in place. 10 Pinterest pointers for your brand. Pinterest now boasts more than 70 million users and ranks fourth among social networks in traffic.
With stats like that, it’s safe to say Pinterest is here to stay. Even so, I find would-be users have many questions about how to start a Pinterest account for their brand: “Should I create my own pin or use existing ones?” “What should I pin?” “How frequently should I pin?” “Who should I follow?” Fear not. 1. 2. 3. 4. 5. 6. Twitter, Facebook, Pinterest Buttons Rated Most Effective Social Media Marketing Tactic [STUDY] 5 Brilliant Ways to Use #Hashtags in Social Media Marketing. I was watching the Super Bowl (#GoHawks) when my wife asked me about hashtags.
Granted, I was writing down every hashtag that came up on the screen for an analysis I did later that night, but her question surprised me. "What do you mean 'what is this? ' It's a hashtag. " I said, amazed by my wife's unfamiliarity with the topic (#DoYouLiveUderARock). "You use it to tag your tweets or other social media posts. " Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting. Mobile social media in employee engagement and internal communications.
My smartphone is rarely more than three feet away from me.
I begin to panic when it is; the shiver of withdrawal sets in if I haven’t checked the Facebook app in the last five minutes. I could have received four whole likes for my last status update and not even realised. It would almost be like I’d never written it, and the world would have been a slightly bleaker place. As a business owner or company senior manager tasked with keeping up internal communications, you are wise to remember all this. Because it is almost inevitable that the most influential people of your company are thinking exactly the same way, while others chomp at the bit to answer their rallying calls to like that sepia-hued picture of their breakfast. 101 Fantastic Quotes About Marketing. The ExactTarget Blog 25 Tips for Incorporating Visual Platforms into Social Marketing.
Social media strategies are constantly evolving in marketing teams across all industries.
When it comes to B2B social media marketing, there are a number of changes that are driving the evolution of such strategies, including increased mobility worldwide, the proliferation of social media, adoption of multi-screen connection, and the intersection of B2B and B2C marketing. All these changes point to an increaseed focus on rich visual media. There are numerous ways that B2B marketers can incorporate visual platforms into their marketing initiatives. TapSense Releases Latest Mobile Marketing User Guide. 7 Steps to Using Google+ to Grow Your Company’s Community. Do you have a business that is ready get the exposure it’s been looking for online?
Have you taken the time to set up your Google + profile? It may not have been a top priority to create a Google + profile when there’s already Facebook, Twitter, LinkedIn, and tons of other social networking sites; Instagram, Vine, Pinterest, FourSquare popping up, but it’s safe to say that Google + is here to stay. It’s no secret that Google is the top search engine and Google + reported at least 500 million users, with over 2/3 of them being active. Now that’s a lot of users, and with these users comes a huge percentage of potential customers and sales. It’s no wonder that so many will undergo SEO campaigns and create strategies to rank the highest in google search results for their markets they participate in. Did you know that the posts you share on Google + are indexed by Google’s search engine?
7 Steps to Using Google+ to Grow Your Company’s Community. Do you have a business that is ready get the exposure it’s been looking for online?
Have you taken the time to set up your Google + profile? It may not have been a top priority to create a Google + profile when there’s already Facebook, Twitter, LinkedIn, and tons of other social networking sites; Instagram, Vine, Pinterest, FourSquare popping up, but it’s safe to say that Google + is here to stay. It’s no secret that Google is the top search engine and Google + reported at least 500 million users, with over 2/3 of them being active. Now that’s a lot of users, and with these users comes a huge percentage of potential customers and sales. Trends That Will Shape 2014. 2014 is going to be a killer year for Social Media and Small Business.
Social Media allows small businesses to leverage technology to even the playing field with bigger brands and companies. In 2014, some of the trends we saw in 2013 will continue to rise while others will fall. Location based marketing changes the game for local businesses. Location based marketing is one of the most promising mobile marketing trends in 2014 for local businesses.
Experts on Mashable and Entrepreneur say that it is an exciting, new way for small businesses to get more people through the doors of their shops. (Newswire.net -- December 29, 2013) -- How to Spot a Bad SEO Proposal. Optimizing your site for search engines, more commonly known as SEO, is a great way to boost your business and there are tons of great SEO agencies, companies and people that can help you do it right. Unfortunately, there are some SEO angencies out there that aren’t on the up and up.
Sometimes shady “SEOs” can promise the moon, but leave you with just the stinky cheese. Getting worked over by a bad SEO proposal can not only cost you some serious coin, but can get you in trouble with Google, which can sink your business in the search results. Here are a few “activities” that should raise red flags, and prevent you from getting taken advantage of. Extreme Content Marketing With Red Bull. Ever wonder what the top content marketers in the world are doing? What their strategies look like? 5 Online Marketing Tactics That Drive New Business.
33 Stats On The Future of Content Marketing. Popular Today in Business: All Popular Articles Content Marketing By Michael Brenner, Published December 24, 2013 The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world.
We are no longer asking whether content marketing is the future. Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing. I’ve tried to weave it into a story that shows the problems we face in trying to reach our audience, the need for change, the importance of content marketing and the techniques we can employ to be successful. 33 Stats on The Future of Content Marketing. Social Media Content Strategy: Creating Posts on Different Platforms. Social media content strategy is the key to managing your company campaigns. The good folks at mycleveragency ltd created this handy infographic to show you how to create your posts.
Last time we showed you how to manage your social in just 30 minutes a day. Now we will walk you through exactly what to post. Examples for all the top social networks including Vine, Instagram, Pinterest, Google+, Facebook and Twitter are here. How to create the perfect social media post is an infographic that was produced by mycleveragency. 16 Free Tools That Make Content Creation Way Easier. Creating content isn't always a walk in the park. (In fact, it can sometimes feel more like a sprint in a swamp.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Automation hasn't yet replaced what we do (thank goodness). [infographic] Content curator? Roojoom is your next big thing! 10 Surprising Twitter Statistics To Help You Reach More Followers. 10 Insights on Social Media and Blogging Influence: New Research.
Facebook Adds 'Reply With Photo' Option to Comments. Facebook is in the process of implementing a new feature to comments:Attach A Photo! Marketers agree that photos speak louder than words and tell a more powerful story. Visual Social is the theme of 2013! But before today, it was difficult to share a story with a photo in response to a Facebook comment. We would have to upload the photo to an image sharing website and then share the link within our comments – with our image displaying as the thumbnail. Well, Facebook has eliminated the unnecessary steps and provided us with an easy-to-use solution! Simply click the camera icon (“Attach a Photo”) located in the comment thread section and upload your image in your reply!
Now our images are uploaded directly to Facebook and are much larger than the link thumbnails. *Note: If you’re using Chrome, you can even copy and paste an image directly from the clipboard into the comments! This will allow comment threads to be a little more engaging and exciting, don’t you think? UPDATE: (6/19 4pm) The Anatomy of an Effective Google Plus Image.
How to Use Facebook Pages Manager on the iPhone. Facebook has released the new (and free) Pages Manager App for iPhone users! This will allow Page admins to login, monitor, update and manage Facebook pages settings, view analytics and fans. Currently the app is only available to iPhone users and not yet compatible for the iPad or Andriod phones. Social Media Marketing Do's and Don'ts. "How do you manage social media content for so many companies?" 5 Social Media Statistics to Shape Your Apartment Marketing Strategy. Socially Engaging Content Curation. Changes That Affect Social Media Marketing On Twitter. Vendors and Suppliers: Use Social Media to Connect with Multifamily Professionals. Amazingly Easy Facebook Advertising Cheat. This pretty much sums up my social networking presences: Everything You Need to Know about Twitter and Tweeting. Social Media for Georgia Home Owners Associations.
Creating Social Images that Keep Viewer Focus. Should Google+ Be a Digital Marketing Priority? 21 Social Media Tool and Technology Tips that will Make your Day. Creating Social Images that Keep Viewer Focus. Is Your Content Mind-Ready? Social Media Marketers Must Treat Twitter As A Social Discovery Tool. 4 Ways to Advance Your Social Media Marketing. What is Share-worthy Content for Facebook?
Facebook is NOT your Marketing Strategy: When Social Media is not a right fit for your business. Social Media Building Blocks: The 6 Spheres Of Social Media Marketing. Must-Have Tools for Social Media Marketers. How To Run A Successful B2B Social Media Marketing Campaign. What Does Graph Search on Facebook Mean For Apartment Communities? Social Media and Your Brand Image. CapitalOneSparkVoice: Snapchat, Instagram And Vine For Social Media Marketing?
Brilliant Social Media Marketing Ideas To Help Your Business Stand Out. Millennials & Social Media. The Top Five Social Media Marketing Mistakes and How to Fix Them. Making The Most Of Your Advertising Efforts Through Social Media Marketing. Social Media: The case for brand marketing in a start-up world. 10 Questions to Ask When Measuring Your Social Media ROI. 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy. The Big Video Trend for 2014: Micro Video for B2C. Social Media Marketing Trends for 2014. Social Media Building Blocks: The 6 Spheres Of Social Media Marketing. How Do I Respond to Apartment Ratings and Reviews? Why (and how) Should a Locally-based Business Target Facebook Updates?