Top 5 Social Media Tools Every Marketer Needs to Know About | Matthew Collis. For both small companies and mega-brands alike, social media can pose a tremendously powerful opportunity to engage with customers, industry influencers, and prospects. An effective digital marketer will be acutely aware of conversations online that are relevant to their brand and product or service offering.
They'll jump into a conversation when necessary to help answer a question or provide insight. They'll also help manage online discussions about the brand. And they'll engage their audience and get them excited about what the company is doing. In this article, I'll outline five of my top social media tools to help you manage your social channels and practice effective social media marketing and community management. 1.
One of the best parts of Buffer is its speed in being able to schedule posts throughout the day and its simple, streamlined interface. 2. 3. Mention is great for helping you monitor the web and social channels. 4. 5. 3 Steps to Build a Social Media Marketing Sales Funnel. Are you looking for a smart way to use social channels for lead conversion? Are you tracking and leveraging your target customers’ path to buying your product? Collecting fans and followers is one thing, converting them to paying customers can be quite another. That is, unless you have a customized sales funnel in place. In this article you’ll discover how to put together a marketing and sales funnel with the right channels and key trackable metrics.
Why Is Your Marketing and Sales Funnel Such a Big Deal? Social media marketing is about using social networks and tools to guide prospects through a series of steps–a funnel–to get them to take the actions you want (e.g., becoming a fan, sharing their email address or buying your products or services). There are tons of social media tools, networks and options that include everything from Facebook and Twitter to landing pages and email marketing to SEO and ads. Without those key facts, your marketing and sales funnel will be skewed. Conclusion. 10 Pinterest pointers for your brand. Pinterest now boasts more than 70 million users and ranks fourth among social networks in traffic. With stats like that, it’s safe to say Pinterest is here to stay. Even so, I find would-be users have many questions about how to start a Pinterest account for their brand: “Should I create my own pin or use existing ones?” “What should I pin?”
“How frequently should I pin?” “Who should I follow?” Fear not. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. [RELATED: Prove the ROI of your digital efforts after hearing these top-rated case studies in March.] So, go ahead. Edgardo Rossetti is PR program manager at branding agency Adams & Knight. Twitter, Facebook, Pinterest Buttons Rated Most Effective Social Media Marketing Tactic [STUDY] 5 Brilliant Ways to Use #Hashtags in Social Media Marketing. I was watching the Super Bowl (#GoHawks) when my wife asked me about hashtags.
Granted, I was writing down every hashtag that came up on the screen for an analysis I did later that night, but her question surprised me. "What do you mean 'what is this? ' It's a hashtag. " I said, amazed by my wife's unfamiliarity with the topic (#DoYouLiveUderARock). "You use it to tag your tweets or other social media posts. " Now, my wife's social media activity revolves around reading other people's updates on Facebook and Instagram, so I wasn't mad or anything, just disappointed when she asked me "Why would you want to tag your posts? " To be fair, it wasn't always that obvious that hashtags will change the way we use Twitter and other social media channels. Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results.
A Brief History of Hashtags Hashtags Adopted as a Marketing Tactic 1. 2. 3. 4. 5. Summary. Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting. Mobile social media in employee engagement and internal communications. My smartphone is rarely more than three feet away from me. I begin to panic when it is; the shiver of withdrawal sets in if I haven’t checked the Facebook app in the last five minutes. I could have received four whole likes for my last status update and not even realised. It would almost be like I’d never written it, and the world would have been a slightly bleaker place. As a business owner or company senior manager tasked with keeping up internal communications, you are wise to remember all this. There’s a very simple reason why upper management need to use social media to communicate with employees – it’s how employees communicate with each other.
It’s how people choose to digest their information. So, you can use it to build trust, not just between yourself and the company, but amongst the ranks of the company too. If you're still not convinced, think about this: the challenge that mobile social media answers is that of reaching a ‘field’ workforce in a timely manner. 101 Fantastic Quotes About Marketing. The ExactTarget Blog 25 Tips for Incorporating Visual Platforms into Social Marketing. Social media strategies are constantly evolving in marketing teams across all industries. When it comes to B2B social media marketing, there are a number of changes that are driving the evolution of such strategies, including increased mobility worldwide, the proliferation of social media, adoption of multi-screen connection, and the intersection of B2B and B2C marketing. All these changes point to an increaseed focus on rich visual media.
There are numerous ways that B2B marketers can incorporate visual platforms into their marketing initiatives. Here are ideas for using several popular visual social media platforms: YouTube Companies are creating multiple channels to target audiences by geography, topic, or service. Pinterest Pinterest demographics are changing, and the platform is growing rapidly. Instagram/Facebook Give behind-the-scenes access with unique content. LinkedIn LinkedIn has made huge changes in its visual elements -- images continue to become bigger. Slideshare Google+ TapSense Releases Latest Mobile Marketing User Guide. 7 Steps to Using Google+ to Grow Your Company’s Community. Do you have a business that is ready get the exposure it’s been looking for online? Have you taken the time to set up your Google + profile? It may not have been a top priority to create a Google + profile when there’s already Facebook, Twitter, LinkedIn, and tons of other social networking sites; Instagram, Vine, Pinterest, FourSquare popping up, but it’s safe to say that Google + is here to stay.
It’s no secret that Google is the top search engine and Google + reported at least 500 million users, with over 2/3 of them being active. Now that’s a lot of users, and with these users comes a huge percentage of potential customers and sales. It’s no wonder that so many will undergo SEO campaigns and create strategies to rank the highest in google search results for their markets they participate in. Did you know that the posts you share on Google + are indexed by Google’s search engine? So how do you use Google + to grow your company community? 1) Create your company page 5) Content Sharing. Trends That Will Shape 2014. 2014 is going to be a killer year for Social Media and Small Business. Social Media allows small businesses to leverage technology to even the playing field with bigger brands and companies. In 2014, some of the trends we saw in 2013 will continue to rise while others will fall.
But it all comes down to how you communicate with your customers, how you leverage relationships, and of course how you share GREAT content. Content is what businesses are built on today. It always has been and always will be. So without further ado, here are 11 trends for 2014 and how you can get ready: 1. 2. 3. 4. 5. 6. 7. 8. 9. SEE #1 above. 10. 11. 2014 is going to be an exciting year. Location based marketing changes the game for local businesses. Location based marketing is one of the most promising mobile marketing trends in 2014 for local businesses. Experts on Mashable and Entrepreneur say that it is an exciting, new way for small businesses to get more people through the doors of their shops. (Newswire.net -- December 29, 2013) -- Location based marketing is seen as one of the new, promising marketing trends in 2014 for local businesses. Experts on Mashable, Entrepreneur and 60-second marketer say that this has been a growing new possibility for businesses to increase their revenue and get more people through the doors of their shops.
Location based marketing delivers targeted marketing messages to customers in particular locations through mobile devices such as smartphones. According to Entrepreneur local businesses can use four different ways to do this. How to Spot a Bad SEO Proposal. Optimizing your site for search engines, more commonly known as SEO, is a great way to boost your business and there are tons of great SEO agencies, companies and people that can help you do it right. Unfortunately, there are some SEO angencies out there that aren’t on the up and up. Sometimes shady “SEOs” can promise the moon, but leave you with just the stinky cheese. Getting worked over by a bad SEO proposal can not only cost you some serious coin, but can get you in trouble with Google, which can sink your business in the search results. Here are a few “activities” that should raise red flags, and prevent you from getting taken advantage of.
Keep these tips top of mind when thinking about hiring an SEO to help boost your business. Problem #1 The unsolicited email/ SEO proposal: You check your email and the subject line reads, “I’ll help grow your biz.” Problem #2 “We can get you to page 1 in 1 month!” Problem #3 You don’t get you straight answers.
5 Online Marketing Tactics That Drive New Business | Retail Trends. 33 Stats On The Future of Content Marketing. Popular Today in Business: All Popular Articles Content Marketing By Michael Brenner, Published December 24, 2013 The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future.
We are now looking to understand the future of content marketing. Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing. I’ve tried to weave it into a story that shows the problems we face in trying to reach our audience, the need for change, the importance of content marketing and the techniques we can employ to be successful.
Social Media Content Strategy: Creating Posts on Different Platforms. Social media content strategy is the key to managing your company campaigns. The good folks at mycleveragency ltd created this handy infographic to show you how to create your posts. Last time we showed you how to manage your social in just 30 minutes a day. Now we will walk you through exactly what to post. Examples for all the top social networks including Vine, Instagram, Pinterest, Google+, Facebook and Twitter are here. How to create the perfect social media post is an infographic that was produced by mycleveragency Do check out: Social media management strategy in 30 minutes a day [INFOGRAPHIC].
What is your favorite social media content strategy tip? Leave a comment and do share. (Infographic source: mycleveragency ltd.) 16 Free Tools That Make Content Creation Way Easier. Creating content isn't always a walk in the park. (In fact, it can sometimes feel more like a sprint in a swamp.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Automation hasn't yet replaced what we do (thank goodness). That being said, there are plenty of tools out there to make creating content much easier.
Click here to download our full collection of content creation templates for blog posts, ebooks, infographics, and more. Below, you'll find a list of 28 fantastic tools and resources to help you research, write, edit, and design content more easily. Let's get started. 28 Free Tools & Resources to Make Content Creation Easier For Researchers 1) Google Drive Research Tool Google recently added a tool to Drive that allows you to conduct Google searches without ever leaving your Drive window. 2) Site:search This is a handy Google hack I use every day. 3) Google Webmaster Tools Doing SEO and keyword research?
[infographic] Content curator? Roojoom is your next big thing! | Roojoom Blog & About. 10 Surprising Twitter Statistics To Help You Reach More Followers. Since social media is changing so often, it can be really hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now. In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed. In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers.
Especially when trying to gear up for the new social media for business, being in the know of the latest stats is more valuable than ever. 1. I guess not many people know about this one, because only 19% of brands tweet on the weekends. 2. Just like on Facebook, photos are more engaging for Twitter users. Did you know you can Buffer images right from the web? 3. 4. 5. 7. 8. 9. 10. 10 Insights on Social Media and Blogging Influence: New Research. Blogging started as personal online diaries, Twitter popped up first as an internal podcasting platform and Facebook was born out of a frustrated date.
The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and marketing personal and business brands. A decade later the internet landscape is unrecognizable. We are all still learning about what works and what doesn’t. A recent report on “Digital Influence” by Technorati Media provides some insights into the fast evolving landscape that provides some metrics on the digital landscape. It was created from information gleaned from over 6,000 influencers, 1,200 consumers and 150 top brand marketers. Technorati Media has a reach of of approximately 130 million US unique visitors per month and has published reports in the past on the state of the blogsosphere. 1.
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