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Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers. 7 Ways to Increase Your Blog's Social Media Shares. Are your blog posts irresistibly sharable? Do you want more people sharing your content across social channels? Blog posts are the hub of your social media presence. In this article you’ll discover how to use your blog to improve social media shares on Facebook, Twitter and Pinterest. #1: Integrate Blog and Social Media Comments Many bloggers are discovering something interesting: When they update Facebook with a link to a new blog article, fans are leaving comments on the Facebook update instead of the blog.

Find out how you can improve social media shares from your blog. If this is happening to you, take advantage of it. In other words, when someone comments on an article via your blog, the comment shows up on Facebook. Make your blog comments more visible to Facebook users. You can also use this tactic with Twitter. This kind of social proof shows others that people are talking about your blog even if they aren’t doing it on your blog, and it encourages more sharing.

Wrapping Up inShare96. How To Make Your Blog Appealing To Your Key Audience. Will your potential visitor stop and read your blog content or won’t he? That’s the key question. Regardless of your goals, if your blog isn’t appealing to your target audience, it’s not going to attract an audience or achieve your goals. Your blog has to be like chocolate cake to entice readers. Neal Shaffer, Founder and Editor-In-Chief of Maximize Social Business, gets this. Schaffer grew and expanded his blog, originally named Windmill Networking, into a top rated community blog with over 20 global contributors. Based on his extensive experience, Schaffer knows how to develop a blog that lures readers in while standing out from the crowd. In his opinion top blogs contain 5 attributes that create blog appeal. This is a point many bloggers overlook. Here are Schaffer’s 5 points that all top blogs contain combined with my blogging tips. 1.

As humans, we take in visual information 60,000 times faster than text. 2. Use bolding and outlining to guide them through the information quickly. 3. Your 31 Day Action Plan to Getting More Blog Readers. "Stan, I know what I need to do but I'm not sure where to start! " We were talking about blog marketing, the topic that gets bloggers all tied up knots. His next questions were tinged with frustration. "Do you start with SEO? " "How about creating an ebook? " "When do you need to build a Google+ page?

" Have you wrestled with these questions too? Today, you'll get some answers. I've created a 31-Day Blog Marketing Action Plan for you. A Few Things To Remember Before You Get Started I've briefly explained each day's marketing task. Ok, here we go. The 31-Day Blog Marketing Action Plan Let Me Show You "How" to Maximize Your Blog Marketing Success Each Day My new blog marketing course "How to Get Your Next 10,000 Blog Readers" will show you, in detail, how to implement each step in this calendar. The price of the course goes up by $10 every Monday, because new strategies are added every week. 18 Content Marketing Myths and How to Bust Them. How to Fulfill Your Content Marketing Plan Through Content Repurposing. 36 Content Marketing Ideas from 2013. Content Curation: 6 Strategies to Add Value With Your Own Commentary. 10 Smart Tips for Creating, Marketing and Sharing Content on Twitter.

Twitter, the online texting service on steroids at only 140 characters is often a challenge for those with a traditional marketing mindset. It’s more about brutal brevity, smart succinctness and simple shortness than monstering the masses with multi-media sensory overload. It’s all about doing more with less. Creating and then marketing content with Twitter is more about tempting the click than revealing all your secrets at once. Twitter should be seen as the teaser social network. It offers the promise of much more beyond the link. It’s unsophisticated ways are its charm and its fatal attraction for celebrities who dare to tweet while under the influence of substances, emotion or plain stupidity.

The Twitter torrent Twitter is sometimes seen as an inbox when it is more like a fleeting torrent that streams and screams its content past you. This led to the creation of Twitter tools like Hootsuite that organises Tweets into lists for reading later. 3 key elements to a tweet #1. . #2. . #3. . #4. How to Create an Editorial Calendar for Your Blog | The Success Center. How To Create An Editorial Calendar to Publish Blogs, Facebook Fan Pages, Twitter, and Email Newsletters | Reach Customers Online | Connect with Low-Cost Tools and Know-How. How To Create An Editorial Calendar to Publish Blogs, Facebook Fan Pages, Twitter, and Email Newsletters This article is an exhaustive overview of how to design, create, and use an editorial calendar with links to additional articles, templates, and more.

It brings you up to date on how best to create an editorial calendar and process to manage online and offline publications, including content published in email newsletters and social media sites Twitter and Facebook. This article strives to provide a comprehensive overview of all possible resources online compared to other articles which may be publication-specific or focus on one viewpoint of how to create an editorial calendar. When this article was first published in 2003, most online publishers had never seen an editorial calendar unless they came from a publishing background. Today it is far more common to find bloggers who understand editorial calendars, how they work, and their benefits. The Editorial Process. How to Create a Successful Editorial Calendar. If you rely on your blog for fresh content to drive inbound traffic there’s one tool that is often neglected: The editorial calendar.

An editorial calendar is essentially a virtual “To Do” list. It’s a tool of accountability. It’s a forum for brainstorming. It’s a micro-managers dream come true. (Can you imagine showing your manager exactly what you’re working on three months in advance?!) An editorial calendar can help reduce confusion and keep you more organized. Chances are you have some sort of editorial calendar in place already without even realizing it. How in depth you go, depends on you and your goals, but the more detailed it is the more efficient it can become. Day Planner vs. If you’re old school, which some of us are, a good, detailed day planner dedicated as your editorial calendar can be an effective tool, however you will be limited to space due to the very nature of the physical calendar. WordPress Plugins Google Docs to the Rescue Enter the good ‘ol spreadsheet.

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10 characteristics of great online content. In the content marketing era, there is no shortage of great information to consume online. While this provides Web-surfing audiences with a plethora of details on everything from how to find the right case for your iPad to how to screen an accounting firm, it also raises the bar on the caliber of content that will actually reach prospective clients/customers. When you develop Web-based content to market your business or nonprofit, consider these 10 characteristics of great online marketing content: 1. Visual Pinterest is the fourth-largest traffic driver in the world, and Instagram's weekly site visits recently hit 12 million, up from 56,360 in 2011. People are thinking visually. How can your small business or nonprofit develop visual content that resonates with prospects and further engages current clients? 2. The beauty of online marketing content and the explosive growth of social media is that people can easily share information with their clients, colleagues, friends and family. 3. 4.