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It is a money guzzler that you literally empty your pockets for, just to look at a few metrics that hardly matter or a tool that helps you understand exactly where your site stands and what you must do to improve its performance in a lot of areas. If the latter is anything to go by, then below are 7 Google Analytics metrics that you as the owner/promoter of a website cannot miss out on. Ecommerce Tracking: Ecommerce tracking is one of the most essential features of Google Analytics. The reason being, through it you get to know where your most profitable customers come from.
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