Is this how I like to be treated when I am old? Dina’s Story of pouring her own orange juice. Looking for an area of focus in inclusive design, we were paying regular visits to Alma Via eldercare center. The first couple of weeks I was all ears; listening to the residents to find ‘design problem’, until Dina’s sentence caught my attention. “I like to go to dinning room earlier than the others to be able to pour my own orange juice and get my own banana instead of waiting to be served. They will not let us do so when it gets crowded.” When I asked her why that is she had no instant reply. She had to think for a minute or two to finally say, “Actually that is a good question to ask. Maybe I like to feel that I am free to do it. Dina’s story made me think. Talking more to the residents confirmed my intrinsic feeling that as utopic as it might seem, being served everyday of life is not as lovely. Our cooking experience at Alma Via was the first cooking session in this facility that was held by sister Katelyn.
Cooking with Sue at her house was a very eye opening experience. PainWall - PainWall. Generating Demand.
Video. Jobs | The Rewired Group. Www.divergedesign.com/ResourcesUser/Documentos/what/Harvard_makesureyourproductsareprofitable.pdf#page=3. Would You Do This To Boost Sales By 20% Or More? Ross Belmont - Blog - Instagram: beating Facebook at the job it's hired to do. By now, everyone who reads the Wall Street Journal knows what Instagram is: Instagram's Wall St. Journal cover story The article covers the surface level details, which (to oversimplify) are as follows: Two Stanford whiz kids made an iPhone app that uploads cameraphone snapshots to the Internet.The app generates no revenue, but is growing so fast that big-time VCs invested, valuing it at $500 million.The founders sold the app to Facebook for a billion dollars.
Those are the key facts, though the article sheds precious little light on the subject—especially if you’re creating a product and want to replicate their success. The Journal makes only the briefest mention “removing a rival” as a possible motivation for the purchase. Let’s stipulate that taking a competitor out of your market might be worth $1 billion and look at how, exactly, Instagram competes with Facebook.
Competing = Doing the same job If I asked you to picture Facebook in your mind, I’d wager you’d conjure up an image like this: The Critical Path #36: An Interview with Clayton Christensen. Appropriate Innovation Makes Good Sense. Innovation should always deliver on a specific purpose or promise, often it simply doesn’t. It needs to be suitable to our needs; it needs to resolve a given job-to-be done. In the developed world we are consistently over-delivering innovation for many and there is a given cost to that, which we all pay for even though we often don’t really need it in the first place.
Take for example, the software provided by Microsoft for its windows application, in its office versions, they all are over specified for our personal needs. The majority of these ‘sit’ on our computers taking up space and never used. This continued requirement which we are forced to constantly upgrade requires us to seek more computing power yet it is really inappropriate for most people’s needs. Appropriate innovation is possible to be applied increasingly on many products and services with a different thinking of product or service final delivery.
Frugal innovation can be interchanged a lot with reverse innovation. What Job Does Social Media Do For You? - Whitney Johnson. My husband has already nicknamed me “Ladybird Johnson” because I like to tweet. Now I’ve signed up for Google+, which means I now have yet another social media platform to manage.
I clearly love this “cocktail-party-from-the-comfort-of-my-computer,” but do I show up because I am a party girl? If you know me in real life (IRL), this is laughably implausible. So, to paraphrase demand innovation expert Bob Moesta, what job have I hired social media to do by putting it on my payroll? According to the jobs-to-be-done framework, whenever we buy something, we are hiring the product or service to do a “job,” the job being a problem we want to solve or a way to advance toward a better self.
With few exceptions, every job that people want done has emotional, social and functional elements. Let’s start with what I presently hire social media to do: 1. 2. 3. 4. Moesta, the “milkshake guy” referred to by Clayton Christensen, examines the forces that drive people to purchase new products and services. Grounding innovation through convergence on jobs-to-be-done. Discovering intersections are where ideas collide, according to a theory brilliantly put together in a book some years ago by Frans Johansson called “The Medici Effect”.
Johansson recommends we step into these intersections and then you can see how different thinking can meet head to head, as in this case from numerous innovation experts, to give you a deeper insight into your own innovation thinking. I often have a habit of opening up a file on a subject when I feel it needs further exploring and jobs-to-be-done has become one of these. It is the convergence of many experts repeating sometimes their personal mantra has finally given me a growing realisation on how important this understanding of satisfying these jobs-to-be-done becomes too successful innovation. The power of many innovation thinkers Firstly why is it that many of those renowned exponents of innovation are all beating the same drum? Their ‘collective wisdom’ is focus on the job trying to be done. Needs-based is different. Innovation jobs-to-be-done. Innovation jobs-to-be-done I tend to not like offering up checklists as blog posts, you know those one hundred and one ideas for this or that, although I have to admit I like collecting them as a kick-starting resource.
Today I decided to change my mind, Why? Well I think those of us involved in innovation need to keep reminding ourselves to not just work on the days problem that is in front of us but to ‘move along’ all the others, so this is my innovation jobs-to-be-done list that clients and consultants need to work upon. Also these do build towards a possible Chief Innovation Officer’s agenda and content. A reminder of what we need to keep tackling and consciously working on. Care to add any I might have missed out, although I must admit this list is long enough as it stands. Like this: Like Loading... About paul4innovating.