6 Steps to a More Marketable LinkedIn Profile. Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals.
Unfortunately, your LinkedIn profile may not be helping you to create those connections. So let’s tune yours up with six simple steps: Step 1. Revisit your goals. At its most basic level LinkedIn is about marketing: marketing your company or marketing yourself. But don’t just whip out the Google AdWords Keyword Tool and identify popular keywords. Go a step further and think about words that have meaning in your industry. Use a keyword tool to find general terms that could attract a broader audience, and then dig deeper to target your niche by identifying keywords industry insiders might search for. Then sense-check your keywords against your goals. Step 2. Step 3. Step 4. Share why you love what you do in your profile.
Keywords are important but are primarily just a way to help potential clients find you. Step 5. Take a look at your current photo. Step 6. Gaps in social media adviser uptake revealed. Gaps in social media adviser uptake revealed Adviser uptake of social media is on the rise, but gaps still exist in practice use, according to a recent survey by Zurich.
While use of tablet devices and social media channels has improved over the past 12 months, the application to business practice still seems to be a barrier for some practices, the survey found. LinkedIn was the most popular aspirational social media tool for advisers, with 60% reporting an intention to increase use. Australia Facebook Statistics, Penetration, Demography. Banking on Social Media: The Financial Services Brands That Get Social. The vast majority of wealth managers and private banks are dealing quite “clumsily” with social media according to a recent study of 50 leading private banks and wealth management firms by Swiss consulting firm assetinum.com.
“Amateurish” social media strategies, “hibernation” on Facebook and “tokenism attitudes” towards Twitter and YouTube are abundant. Of the institutions assessed on a 100-point scale, the average score was 43 points. Twenty-seven of the firms did not reach half the maximum points in the Facebook category; 25 fell short in the website and mobile category; 25 scored less than half in the Twitter assessment, and for YouTube and LinkedIn the scores were 29 and 21.
While 42 out of 50 banks have Twitter accounts, just 26 are active in response to posts and only 13 posted content about wealth management. Nineteen banks have blogs with only six of those interacting proactively with consumers. How Social Media Will Shape the Competitiveness of Banks. Apr. 11, 2012 In his seminal work, ‘Competitive Strategy’, the world-renowned Prof.
Michael Porter has identified five major forces that shape competition and success for the players in every industry: Communicating the Value of Social Business. For those who have been working in the social computing sphere the last few years, either externally or internally, it’s become abundantly clear to us that all business is becoming Social Business.
For the rest of us who aren’t there yet, major change is still evident: The Web itself has become pervasively social as we’ve changed both the behavior and expectations of our private lives around so many of the ways that we relate to one another. This includes how much (more) we share information now, actively try to build social capital and our personal brands, as well as how we value others. But make no mistake, we are each still learning much about our newfound ability to directly influence the entire world from our tiny corner of it. Social Business and Next-Generation CIOs - The Business Models. The CIO of today tends to be one more focused on the business and less on technology than in years past.
Whether they're an activist CIO pushing for change or more concerned about the status quo, the consensus at the moment is that the role is first and foremost grounded in the business. Sure, the strategic application of technology is the goal, but without a profound understanding of the business, it just perpetuates the famous IT/business divide. This refinement in CIO focus should make the transition to social business models an easier one for top IT leaders. But it turns out that it's not for many. The Buzz Nets Top Australian Innovation Award - The Buzz Insurance. Australia: WestPac The Ruby Connection. …an online community for Australian Businesswomen.
Ignore me, I’m just making some dotty point notes on a new Australian Women’s ‘community’ I ran across – from Westpac. Hmm I shall start with aligning Purpose/Values (why would I join) through to what can I do? Who can I meet and talk with? iGrin - Making Lending Personal. Six Reasons Advisors Need to Include Social Media in Their Marketing Plans. Forward-thinking financial advisors are incorporating social media into their marketing plans.
You should consider including a few social media tactics, too. A recent study by Socialware (a social media compliance/archiving solution for advisors and financial institutions) on the use of social media by financial advisors reveals that 60% of the advisors that use social media feel that it has made a positive impact on their practice, 34% have used it to generate new client leads, and 17% have used it to attract new clients. According to SocialGloo, a social media consulting firm, three billion applications were downloaded in less than 18 months from Apple’s App Store, demonstrating that users are consuming more and more information on mobile devices. In a book entitled “What Would Google Do?” Jeff Jarvis talks about how Google has used the Internet to impact culture, marketing and advertising. 1. 2. 3. 4. 5. 6. What’s Ahead? Baselining Social Business Maturity: Why and How. These days a growing amount of the discussion concerning social business involves how to move beyond the “tacking on” of social media to existing digital and traditional business processes.
It’s not that such incremental efforts aren’t useful and such augmentation can and usually does have value. It can also build early skills, develop organizational capabilities, help work through tooling decisions, and form the on-ramp to more substantial social business transformation. The Social Business and the Social Brand. Originally posted at InformationWeek.
They’re different–and the same. For starters, there needs to be consistent alignment between the two to generate true business results. There’s some confusion in the marketplace about the difference between a social brand and a social business. First, a couple of quick definitions: A social brand is any company, product, or individual that uses social technologies to communicate with social customers, their partners and constituencies, or the general public. AMEX OPEN Forum taps New York City's startup community. The power of the Internet, backed by beefy companies like Google, Amazon and Facebook has launched a new era of small businesses or “startups”, in which entrepreneurs small and tall can take advantage of its tools to turn bright ideas into nimble, lightweight companies.
To capitalize on this trend, American Express has launched OPEN Forum, an online community for business owners chockfull of insights, advice and tools to help them manage and grow their companies (and hopefully sign up for American Express cards). This site provides articles from OPEN Forum editors along with staff picks from around the web. The site currently sees over a million unique business owners coming to its site each month, about double what it was last year. Social business: a definition. Cognizant Technology Solutions. Industry Reference: The Social Business Stack for 2011 (Slideshare) Below is an embedded powerpoint. If you can’t see it (perhaps from email) please see the blog post to access the presentation. Last night, I was invited to to present my research findings to the VC community on Sand Hill road at National Venture Capital Association presented a forecast of where the Enterprise Social Business space was headed in 2011.
Below, you’ll find a reduced version of my slides and most of the salient points. I’ve removed much of the spending data in 2010 and 2011 as I have a formal research report coming out in the near future which will publish on this blog. The Limits of Social Media (And The Growth of a New Social Stack) The Architecture of a Social Business. Social Business Summit Report: David Armano on Weaving Social Across Brands. The 3rd Annual Dachis Group Social Business Summit in Austin was held on March 8, 2012. Attendance was restricted to a small group to keep the day intimate and engaging. For those that missed out, we have prepared short summaries of some of the presentations. Check back often as we will be posting additional notes, photos, videos and slides in the coming weeks.
Speaker: David Armano, EVP of Global Integration and Innovation at Edelman Digital. Social Media: Hype or a Financial Services Reality? No topic has straddled the chasm of hype versus ROI as social media. The last few years have been a never-ending array of stories around successes using social media as well as pundits questing the validity and value of the social area. The financial services industry is increasingly playing a role in the social space, and the last two years have also provided clarity to the value of the social channel. Like other industries, the majority of the efforts in the social space in financial services space were initially focused on the marketing area.
The last two years have resulted at least four areas that show promise for social outside of pure marketing including: Financial Services Firms Use Social Media to Build Targeted Online Presence. A report from Corporate Insight released Wednesday found that not only are financial services firms using Facebook and Twitter, but they are maintaining multiple profiles on those networks. Twitter is the preferred social network; the study found 45% of firms had two or more profiles on Twitter while 38% had two or more profiles on Facebook. The primary account typically features general information and news about a company, while additional accounts provide more targeted information or are used to personally interact with followers.
“By using multiple Facebook pages and Twitter profiles, firms can offer content to their fans and followers that is better suited to their needs or interests,” Alan Maginn, senior analyst at Corporate Insight, said in a statement. “This can increase the impact of a firm’s communication and improve relationships with core constituencies.” Some firms have turned to Twitter as a helpdesk, using the site as a customer service channel. 5 social media misconceptions (and opportunities) in financial services. Hearsay Social Powers Top Financial Services Firms on Social Media. SAN FRANCISCO, Feb. 28, 2012 /PRNewswire/ -- Hearsay Social, the leading enterprise social marketing platform, today announced the addition of several of the world's largest financial firms to its customer roster, including Northwestern Mutual, the "World's Most Admired" company in the life insurance industry in 2011 according to FORTUNE® magazine with over 6,000 financial representatives; Thrivent Financial for Lutherans, a Fortune 500 provider of financial services with 2,200 representatives; and California Casualty, a leading insurance provider.
Financial Services Firms Embrace Social Networks At Last! In a widely anticipated move, Morgan Stanley agreed to allow financial advisors and other employees to use Twitter and LinkedIn by year-end 2011. LinkedIn’s initial public offering was a huge success with investors. Social media - how are financial services companies using these new tools to their advantage? Gerry Mellett. Research shows companies which don’t embrace social media will struggle to survive the next decade - BDO Australia. Super heavyweights reach out to younger members. The Australian Taxation Office (ATO) hosted a roundtable for superannuation heavyweights yesterday as it prepares for its sponsorship of Youth Week in April, aimed at engaging younger Australians and their super.
Held yesterday, the forum involved representatives across the industry including the ATO, REST Superannuation, Association Superannuation Funds of Australia (ASFA), Business Chamber and the Institute of Charter Accountants Australia (ICAA) who are all part of the ATO's Super Consulting sub-committee on education and communication. Gen Yers turn to social media for financial advice.
Twittering social media takes time. Superannuation professionals have been told that powerful social media campaigns are "slow burners" and warned by a Deloitte technologist that they need to be patient to see the results. Speaking at an Association of Superannuation Funds of Australia luncheon this week, Jamie Pride, lead partner, consulting in Technology, Media and Communication for Deloitte, showed the industry audience how powerful social media could be.
To drive his point, he screened a hilarious YouTube video from US firm Best Buy, created to increase participation in the company's 401(k) scheme, the US equivalent of superannuation. The offering went viral and increased plan participation by more than 30 per cent, Pride said. ASIC cautions industry after US broker tweeted into suspension. Financial services turn to Twitter. Consumers flex social media muscle. Vanguard tops US social media rankings. Planners need to commit to the social media conversation. Advisers need to work on social media presence. CBA, NAB joins Class Super. ASIC tackles platform industry. Aviva's online backlash to new campaign sparks retreat. NGS Super launches social media strategy. CBA, Westpac, ANZ, NAB compete for Facebook fans, Twitter followers. What is an example of a financial services company using social media?