social Media
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6 Steps to a More Marketable LinkedIn Profile
Somewhere along the line you started treating it more like a resume. It's time to fix that. Flickr/Coletivo MambembeGaps in social media adviser uptake revealed
Adviser uptake of social media is on the rise, but gaps still exist in practice use, according to a recent survey by Zurich. <a href="http://adsfac.net/link.asp?cc=BKR006.200290.0" target="_blank"><img src="http://adsfac.net/ag.asp?cc=BKR006.200290.0&bk=1&ord=1364401808" width="560" height="25" border="0" alt=""></a>
Common mistakes prevalent By Krystine Lumanta Wed 04 Apr 2012 Planning groups and advisers are struggling to use Twitter to its full potential, an IT executive says. Financial planning groups and advisers needed to drastically improve their social media skills in order to truly reap the benefits and properly engage with clients, an executive in the IT field said yesterday. Misguided judgments about social media platform Twitter had resulted in common errors as advisers still did not understand social media was an investment. "To anyone specifically in consulting or planning, it's not about selling something, it's about providing advice," iknowIT chief executive James Vickery told InvestorDaily .
Advisers' social media skills need work
The vast majority of wealth managers and private banks are dealing quite “clumsily” with social media according to a recent study of 50 leading private banks and wealth management firms by Swiss consulting firm assetinum.com . “Amateurish” social media strategies, “hibernation” on Facebook and “tokenism attitudes” towards Twitter and YouTube are abundant. Of the institutions assessed on a 100-point scale, the average score was 43 points. Twenty-seven of the firms did not reach half the maximum points in the Facebook category; 25 fell short in the website and mobile category; 25 scored less than half in the Twitter assessment, and for YouTube and LinkedIn the scores were 29 and 21. While 42 out of 50 banks have Twitter accounts, just 26 are active in response to posts and only 13 posted content about wealth management.
Banking on Social Media: The Financial Services Brands That Get Social
How Social Media Will Shape the Competitiveness of Banks
Apr. 11, 2012 In his seminal work, ‘Competitive Strategy’, the world-renowned Prof. Michael Porter has identified five major forces that shape competition and success for the players in every industry:
Communicating the Value of Social Business
For those who have been working in the social computing sphere the last few years, either externally or internally, it’s become abundantly clear to us that all business is becoming Social Business . For the rest of us who aren’t there yet, major change is still evident: The Web itself has become pervasively social as we’ve changed both the behavior and expectations of our private lives around so many of the ways that we relate to one another. This includes how much (more) we share information now, actively try to build social capital and our personal brands, as well as how we value others.
The CIO of today tends to be one more focused on the business and less on technology than in years past. Whether they're an activist CIO pushing for change or more concerned about the status quo, the consensus at the moment is that the role is first and foremost grounded in the business. Sure, the strategic application of technology is the goal, but without a profound understanding of the business, it just perpetuates the famous IT/business divide. This refinement in CIO focus should make the transition to social business models an easier one for top IT leaders. But it turns out that it's not for many.
Social Business and Next-Generation CIOs - The Business Models - Dion Hinchcliffe's Next-Generation Enterprises
The Buzz Nets Top Australian Innovation Award - The Buzz Insurance
We wanted to let you know that we recently made the decision to close Buzz Insurance and will no longer be offering any new policies. Buzz Insurance is a part of Insurance Australia Group, so rest assured we will be honouring all our customers' existing policies and any claims you may have with us. You'll still be able to deal with us online about your current policy. We'd like to thank all of our Buzz Insurance customers for taking out a policy with us.
…an online community for Australian Businesswomen. Ignore me, I’m just making some dotty point notes on a new Australian Women’s ‘community’ I ran across – from Westpac. Hmm I shall start with aligning Purpose/Values (why would I join) through to what can I do?
Australia: WestPac The Ruby Connection
Six Reasons Advisors Need to Include Social Media in Their Marketing Plans
Six Reasons Advisors Need to Include Social Media in Their Marketing Plans Impact Communications, Inc. Monday, January 30, 2012 Forward-thinking financial advisors are incorporating social media into their marketing plans. You should consider including a few social media tactics, too.
These days a growing amount of the discussion concerning social business involves how to move beyond the “tacking on” of social media to existing digital and traditional business processes. It’s not that such incremental efforts aren’t useful and such augmentation can and usually does have value. It can also build early skills, develop organizational capabilities, help work through tooling decisions, and form the on-ramp to more substantial social business transformation. However, tactical experiments generally result in outcomes that aren’t strategic by definition, with limited outcomes and blunted impact; there are much better ways to apply social business when the underlying business processes — and even the underlying business models — are thoroughly overhauled more holistically for a pervasively connected and digital world.
Baselining Social Business Maturity: Why and How
Originally posted at InformationWeek . They’re different–and the same. For starters, there needs to be consistent alignment between the two to generate true business results. There’s some confusion in the marketplace about the difference between a social brand and a social business.
The Social Business and the Social Brand
AMEX OPEN Forum taps New York City's startup community
The power of the Internet, backed by beefy companies like Google, Amazon and Facebook has launched a new era of small businesses or “startups”, in which entrepreneurs small and tall can take advantage of its tools to turn bright ideas into nimble, lightweight companies. To capitalize on this trend, American Express has launched OPEN Forum , an online community for business owners chockfull of insights, advice and tools to help them manage and grow their companies (and hopefully sign up for American Express cards). This site provides articles from OPEN Forum editors along with staff picks from around the web. The site currently sees over a million unique business owners coming to its site each month, about double what it was last year.“Social business” – what does it mean ? We’ll be exploring the concept of a social business in a series of blog posts over the coming weeks.