Twitter Has a Business Model: 'Promoted Tweets' - Advertising Age - Special Report: Digital Conference 2010. Starbucks Stores in New York Now Accepting Mobile Payments. Starbucks has seen sufficient success with its Starbucks Card Mobile payment pilot program in select San Francisco, Seattle and Target stores that its ready to extend the program to nearly 300 company-operated stores in New York City and Long Island.
Starbucks Card Mobile for iPhone and BlackBerry lets users pay for their coffee by holding up the 2-D barcode on their smartphone to the scanner at the counter. The application allows customers to manage and reload their Starbucks Cards as well. Customers have responded positively to the mobile payment option, Starbucks reports. "We’re seeing more and more customers using their smartphones as their mobile wallets,” says Brady Brewer, vice president Starbucks Card and Loyalty.
Starbucks Gets Its Business Brewing Again With Social Media - Advertising Age - Special Report: Digital A-List 2010. Create Your Own Starbucks Frappuccino Bottled Beverage. Ideas In Action Blog. Report: Starbucks' Facebook Audience Equals $1.8 Billion - ClickZ. Christopher Heine | June 15, 2010 | 3 Comments inShare2 Syncapse's research shows coffee giant and McDonald's Facebook fans spend more on their products than what most big brands see.
Starbucks' 7.7 million Facebook fans are worth roughly $1.8 billion annually, according to Syncapse's new study focusing on the Facebook audiences of 20 major brands. From the same research, McDonald's fans annually spend an average of $159.79 more with the chain than do non-fans, representing the largest differential value of all the brands. And Oreo - affected in the calculations by its low price points and low purchase frequency for its products - saw the lowest value with a difference of $28.52.