Google Maps added dragon, royal carriage and Loch Ness Monster directions. Unless you're Daenerys Targaryen, Mother of Dragons, it's nearly impossible to get a reliable ETA when you travel by dragon, but Google Maps is trying to change that.
The service now provides transit instructions for those planning to take a dragon or the Loch Ness Monster to a destination as part of a larger effort to provide the most efficient public transit routes within the United Kingdom. That is, of course, if you happen to be within their very limited service areas. If you're traveling between the Snowdon and Brecon Beacons mountain ranges in Wales, dragon is the most efficient route — 32 minutes versus a 3 and a half hour drive. You still have to walk half a mile once you get to the station, though, because dragons refuse to drop you off at your exact destination. You can also shave time off your journey between Fort Augustus and Urquhart Castle in Scotland if you ride on the back of Nessie, the Loch Ness Monster. Have something to add to this story? The Startup Marketer’s Onboarding Process: Tips for New Marketing Hires. Starting a new job as a marketer can be stressful.
There is so much to learn. Moreover, nearly everything you do is seen by current and potential customers. I just started working at YesGraph, and I want to make meaningful contributions as soon as possible. I have a lot to learn about how the HR/recruiting industry (our target market) works, so being realistic about expectations is important.
Also, I must grasp the product and what marketing activities have been completed in the past. With all of this on my mind, I started thinking about a process to help marketers onboard themselves at a new company and get up to speed during the first few weeks on the job. Understand the Company This first section is comprised of activities that you can complete internally to discover more about your new employer. Why the Company Exists – What is the mission and vision of the company? Australia outperforms APAC on digital marketing in Adobe and CMO Council report. Australian brands invest more in digital marketing than many of their counterparts in the Asia Pacific region including Singapore and South Korea.
Participants in the Adobe/CMO Council study, The Digital Marketing Performance Dashboard 2012, said they spend 25% of their total marketing budget on digital investments. This is compared to 24% in both China and Singapore, and 20% in India and South Korea. Hong Kong outspent Australia at 28%. Website content development and performance optimisation led where digital investment was being driven at 83%, followed by SEO at 66% and email marketing at 54%. Priorities for the current financial year were social media optimisation at 50% and improving paid search and online display ads at 43%. Australia outperformed the region in use of digital marketing analytics at 84.5%, compared to South Korea at 84%, Singapore at 75%, India at 63% and Hong Kong at 61.5%.
Australasian Promotional Marketing Association. Mouths of mums website homepage. Going Glocal: Managing A Brand’s Global Social Profiles On Facebook. Having spent 2009 being beaten in the hype stakes by Twitter, Facebook has started off 2010 with the last laugh.
While Twitter’s growth is apparently stalling, Facebook goes from strength to strength and is now, arguably, the world’s largest digital media ‘owner’ other than Google. Its audience is now a very international one, with 70% of users being outside of the US, and its largest audiences are in countries as varied as the UK, Indonesia and Turkey. With this massive growth has come massive opportunities; not just for Facebook but for brands too. But it has also brought challenges, including one that is cropping up more and more frequently – how should multinational companies manage their Facebook profiles? Globally? Since the launch of fan pages, Facebook has updated their functionality on a number of occasions, but it is, like much of Facebook, still relatively simple, even basic (which, of course, is part of the reason for Facebook’s continued success.)
Socialnomics – Social Media Blog. 6 Reasons You’re Not Rocking Social Media. You know the value is there in social media, but despite your best efforts (or what you think are your best efforts), you’re still struggling to attract anyone.
What’s going on and how can you change your social media luck? Below are six reasons SMBs often fail in social media and how you can turn it around. Stop me when this sounds familiar. You have no framework: Perhaps the largest reason small business owners fail to see an ROI with social media is because they jumped in without creating a social plan or framework for what they were trying to do. Social media may be ‘newer’ (in theory, anyway), but it’s still a marketing channel. If you need help putting things in place or figuring out how/what/where you should be tracking, the folks at Web Analytics Demystified and Altimeter Group put out a free white paper on social marketing analytics that includes some really powerful information.