Ignite | Ignite Show Video. Tech Sydney - The Event For Digital Marketing! Marketing Events 2010 The Marketing Association Of Australia And New Zealand. Social Media Marketing Forum 2010 The Marketing Association Of Australia And New Zealand. Static websites are no longer enough to build relationships with customers using the Internet. Web 2.0 and the growth of social networking have created exciting tools for businesses to find and communicate with customers. Businesses that are not aware of these tools could be passing up opportunities to create a competitive edge and risk looking staid to an increasingly savvy and social Internet population. More brands are expected to turn to the Web for advertising, brand building and marketing as budgets continue to tighten. However, the entire social media landscape continues to change and evolve at a rapid pace. Most of the companies are not sure if they should be participating and if so, which platforms should they utilise: Blogging, Facebook, LinkedIn, Twitter, MySpace…?
Key topics · Social Media Marketing campaigns implementation · Knowing which social media to choose for your company · Measuring the effectiveness of your campaign and your ROI Key features Ms.