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Maria Ogneva is the Director of Social Media at Attensity , a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360 , or find her musings on her personal blog and her company's blog . Just because you can, doesn’t mean you should measure everything. Social media is very easily measured with various indicators like share of voice, reach, retweets, and comments.
There’s an implicit pressure on social media enthusiasts to be connected in more than one way. It’s not enough to have a Facebook page, you need a Twitter account as well. What do you mean you’re not on LinkedIn ? Well, at least you have a blog on Wordpress or Tumblr , right?