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7 Steps to Measuring Your Brand's Social Media Health

Maria Ogneva is the Director of Social Media at Attensity , a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360 , or find her musings on her personal blog and her company's blog . Just because you can, doesn’t mean you should measure everything. Social media is very easily measured with various indicators like share of voice, reach, retweets, and comments. http://mashable.com/2010/08/15/measuring-social-media-health/
http://mashable.com/2010/07/06/clean-social-media-identity/

5 Ways to Clean Up Your Social Media Identity

There’s an implicit pressure on social media enthusiasts to be connected in more than one way. It’s not enough to have a Facebook page, you need a Twitter account as well. What do you mean you’re not on LinkedIn ? Well, at least you have a blog on Wordpress or Tumblr , right?