Design your own shirt: Marks & Spencer MadetoMeasure. Hugo Boss uses an Integrated 3D Social Media Campaign. I came across a very interesting integrated social media campaign this morning from Hugo Boss. The use of 3D technology has been a big trend in the box office lately, and Hugo Boss has taken this 3D buzz to help promote their Boss Black Fall/Winter 2012 line. Hugo Boss will be releasing their Boss Black Fall/Winter 2012 line May 18th in Beijing via live stream video.
What makes the release exciting is that this video will be in 3D. To tie-in with the 3D live stream event, all of the promotional materials for the launch are in 3D. At the hub of the 3D campaign is Hugo Boss’ website. Hugo Boss has made the Boss Black 3D campaign social-oriented with tie-ins across multiple social media channels.
Hugo Boss continues its promotion for the 3D fashion show with its Facebook posts. The latest video teases viewers that they’ll soon be able to own a pair of 3D Hugo Boss glasses created specifically for the event. -Bryan Nagy Connect: Authored by: Bryan Nagy See complete profile. DS3. S Made To Order Jeans | Levi Explore. S Made To Order Jeans | Levi Explore. Mass Customization & Open Innovation News. Customerization;mass customization; business and consumer interaction;service interaction;people centric businesses;customer centric businesses | MarketCulture Blog - Using a Customer Culture for Competitive Advantage.
Why Large-Scale Product Customization Is Finally Viable for Business. J. P. Gownder is vice president and research director at Forrester Research, where he leads a research team that serves consumer product strategy professionals. You can follow him on Twitter at @jgownder and read his blog or his team’s blog. Mass customization — where customers can tailor a product’s appearance, features or content to their own specifications -– has been the “next big thing” for for a long time. As far back as 1970, the futurist Alvin Toffler predicted its emergence. Customization expert Joseph Pine published his seminal book in 1992, and the 2000 book Markets of One suggested that customization would change the fundamental structure of the American economy. Yet for years, mass customization largely failed to take off. But today, mass customization is enjoying a renaissance among big brands such as Kraft, Hallmark, M&Ms, Wrigley and the longest-running success, Nike.
Digital Technologies Will Turbo-Charge Mass Customization Mass Customization Fits This Age Of Customers. 3-D Printing’s Next Frontier: Mass Customization. The 3-D printing space is more exciting than it has ever been. Prices are getting more affordable, there’s an increasing diversity of printing materials and more competition is resulting in better and faster machines. Now that the technology is so much more accessible, the fundamental question remains: What, exactly, to 3-D print? A model of your own head? Jewelry from an independent artist? Replacement knobs to match those on your cabinets? Sure, why not? But what else? Perhaps the most satisfying answer might be: Something nobody else has, something uniquely yours. The next evolution of 3-D printing may well be what some call “mass customization,” where customers get to contribute to the design process of a product like a necklace, an orthotic footbed, headphones or a toy.
At a basic level, mass customization is kind of like the next level of printing a face on a mug. Shapeways is one of a few sites, including Cubify from 3-D Systems, that offers 3-D printing as a service. Turn Your Sound Into An iPhone Case With Shapeways. What happens when two creative communities join forces? They create The Vibe which lets you turn your favorite SoundCloud sound into a 3D-printed iPhone case.
Listen to Shapeways’ Community Manager Ana and I talk about The Vibe at SXSW in Austin last week: Want to touch the first sound you ever created? Want to carry your child’s first words around with you every day? Shapeways created a super straight-forward way for you to print your sound as an iPhone case. Be quick to take advantage of the special offer and print your favorite sound for $19.95 (excl. shipping and taxes). If you’re getting your own Vibe, make sure to tweet at us with a picture or let us know in the comments. Thanks to the Shapeways team for making this possible.
Is Mass Customization the Future of Retail? Shoes of Prey is one of many companies allowing customers to created customized premium products. Retailers enabling mass customization employ detailed online design tools, like this one from Shoes of Prey. Image credit: Shoes of Prey Last November, 32-year old outdoor gear retailer Wild Things introduced a service on its website that let customers design their own jackets by picking everything from the liner fabric, to the color of the zipper, to the location of the pockets. “If you’re left-handed, you don’t want your chest pocket on the left side, you want it on the right,” says Edward Schmults, chief executive officer of Wild Things, which is based in Newport, R.I.
“If you’re a woman, you may not want a chest pocket. So then you don’t click that button. I firmly believe this is the future of selling product to customers.” Schmults is far from alone. Today’s crop of custom retailers are finding creative methods of publicizing their products. Mass customization: points and extent of apparel customization. Comparison of mass customization and generative customization in mass markets. S Made To Order Jeans | Levi Explore. T&F Slack Shoemakers: Made to Order. Mens Derbys Boots Brogues All Womens Derbys Brogues Boots Heels Other All Fancy something unique? Made-To-Order Fashion Goes Mainstream. Made-To-Order Fashion Goes Mainstream.