Redirecting. Early distributed computing video, 1959, prefigures the net. The Visual Digital Brief Worksheet. Social Media & Content Marketing Tips – Marketo User Summit. Content marketing is essential for B2B businesses providing both qualitative and quantitative returns. And while 6 in 10 marketers are planning to increase content marketing spends this year, success-rates still vary greatly as it’s a new concept for most. Maria Pergolino, director of marketing for Marketo (a TopRank Online Marketing client) shared a presentation at the Marketo User Summit on getting the message out, focused on social media and content marketing tips/tricks. How do you succeed in content marketing? Create content that sellsCreate a content mapOptimize content for searchRepurpose contentLearn to succeed even in situations with little or no content We need content for nurturing, as a lead solution, for lead scoring and risk mitigation.
A lot of people don’t even consider the risk mitigation aspect – by publishing content and making people feel like your company is providing great information and is a leader, they’ll choose you. What is content? 6 rules of great content: Sennheiser ME 2 Electret-Condenser Lavalier Microphone. Good Help is Hard to Find. One of the most fundamental rules of user experience on the web is that developers are rarely qualified to evaluate it. As developers, we know far too much about the web in general, and intuitively grasp details that mystify people who spend their days contributing to society in other ways.
For this reason, it’s all too easy for us to build websites and applications that are hard to use. Good user testing during the development process can mitigate the problem, but in many projects, the testing budget is limited if present at all. A person who has trouble using a website to accomplish a task will quickly grow frustrated. At best, a frustrated person will leave the site; at worst, they will complain about the experience to others. When our users hit a roadblock within a website or application, effective help content is our last chance to transform a negative experience into a positive one. If content is the red-headed stepchild of web development, help content is even less popular.
That's So Gay - Wanda Sykes. DSLR Audio - Canon T2i (550D) 7 Fantastic Free Social Media Tools for Teachers. The possibilities for social media tools in the classroom are vast. In the hands of the right teacher, they can be used to engage students in creative ways, encourage collaboration and inspire discussion among even soft-spoken students. But we've already made our case for why teachers should consider using social media in their classrooms. What about the how? Even when people say they want to incorporate social media, they don't always know the best ways to do so. It's especially daunting when those efforts can affect the education of your students. To help, we've collected seven of the the best classroom tools for incorporating social media into your lesson plans.
EDU 2.0 is a lot like online course management systems Blackboard and Moodle, but with a couple of distinct advantages. The founder of software company The Mind Electric, who has roots in education, self-funded the development of EDU 2.0 in what the site describes as a "labor of love. " 2. 3. 4. 5. 6. 7. Alex Pattakos: The Meaning of Friendship in a Social-Networked World. "What is a friend? A single soul dwelling in two bodies. " This quote is attributed to the ancient Greek philosopher Aristotle, who wrote extensively about the notion and importance of true friendship as a determinant of "meaningful" living.
Aristotle's view on this matter stands in sharp contrast to what is depicted in the newly-released movie "The Social Network," destined to become a cult classic, about the founding of the Internet social networking site Facebook. With the advertising tag line, "You don't get to 500 million friends without making a few enemies," you have to wonder what the definition of "friends" is in this kind of social networking context. And as you watch the relationships depicted in the film, especially that between founder Mark Zuckerberg and his network of "friends," it is obvious that they don't meet the quality standards espoused by Aristotle! And in a world of hyperconnectivity driven by technology that knows no bounds, what is happening to true friendship? Well, if Mr Pickles doesn't like his new bed at least someone else does... The social-collective Daily. What’s New in jQuery 1.4.3. The third minor release of jQuery 1.4 is available now.
The popular JavaScript library has received a number of additional methods, bug fixes and speed improvements — here are the new features which caught my eye… jQuery.type Determining type can be tricky in JavaScript. Everything is an object so you need to be especially careful with the standard typeof function. jQuery.type will make life much easier for developers… $.type(true) === "boolean" $.type(3) === "number" $.type("test") === "string" $.type(function(){}) === "function" $.type([]) === "array" $.type(new Date()) === "date" $.type(/test/) === "regexp" HTML5 data attributes jQuery now supports HTML5 data attributes, e.g. jQuery converts values to their native JavaScript type so data can be accessed and updated, e.g.
$("#info").data("site") === "SitePoint"; $("#info").data("registered") === true; $("#info").data("options").name === "user"; Ajax The jQuery.readyWait property has also been added. Events $("a#link").bind("click", false); 7 Useful Design Strategies for a Successful Pricing Table | UX Movement. By anthony on 10/16/10 at 6:12 pm One of the most important and difficult pages to design for web applications is the pricing table.
When users get to your pricing table, they likely have a basic understanding of your web application and what you offer. Now, they want to know how much they have to pay to use your application. If your pricing table isn’t effectively designed for conversions, you are probably losing potential customers. However, these seven design strategies can prevent that from happening, and convert interested users into paying customers. 1. Soften the Pricing Users who look at your pricing table want to know the price to each of your plans. When users are deciding which plan to sign up for, do you want them to focus on the pricing, or do you want them to focus on the great benefits and features you offer? To soften the pricing even more, avoid adding cents to your prices. 2.
Despite softening the pricing, pricing is still a deciding factor for some people. 3. 4. 5. 6. Twitter success stories: Explaining the ROI of Twitter »» ROI and measurement, twitter »» Schaefer Marketing Solutions: We Help Businesses {grow} Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter? Like most questions in business, the answer is, “it depends,” but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. First, let’s establish a crucial point. There are MANY benefits to Twitter besides direct sales. You might gain information, competitive intelligence, insight, a new supplier or partner, publicity, brand awareness, an idea, customer insights, and yes, even a potential customer.
As a small business owner, I don’t find it necessary to formally calculate the ROI (even though it may be possible) because the value I am receiving is instinctive and self-regulating. It gets more difficult for a larger business that is conditioned to run on data and not the entrepreneurial instinct of doing something because you KNOW it works or because it “rocks.” So how do you break the ice? I’m a data and measurement junkie. Thanks to ma we have a slow cooker - bring forth the stew! How Ducttape Marketing legend John Jantsch uses social media. It's a Snap to Impersonate Someone on Facebook - So maybe it's time fix this little loophole? My New Outlook on Twitter, or “How I Ate My Words and Learned To Love the Tweet” « The Complete Works of Jay W. Reid.
When I first heard about Twitter I scoffed, rolled my eyes and placed it on my ‘Not to Do’ list. Since then, I’ve had to eat my words. That was in 2007 and it was my second year at the University of Adelaide in a tutorial as part of Bachelor of Media degree. In the tutorial everyone was discussing their interest usage – MySpace was a favorite, and Facebook was beginning to grow in popularity. With both sites merging the functions of e-mail, instant messaging, photo and event sharing and a range of other activities into the one handy website, I simply couldn’t fathom how a site limited to 140 character bursts of information could hope to compete with these duel juggernauts of social networking. The site moved to the back of my mind and didn’t come to my attention until the end of last year.
I’d heard about politicians using Twitter to engage with their voters, and followed Kevin Rudd for a while via RSS. I stumbled through the site, slowing learning how to use it to. Well there are two. This is why you will have a career in social media »» careers, futurist »» Schaefer Marketing Solutions: We Help Businesses {grow} I’m about to make a prediction that surprises even me. Social media management will not be absorbed into most company marketing departments and instead will emerge as a stand-alone professional discipline. I know I’m sounding like some wild-eyed social media hype master here but hear me out, OK? I’ve been around long enough to see how emerging technologies are absorbed and deployed by corporations. Believe it or not I can remember a day when I worked without email, let alone websites and search engines.
So I assumed this is what would happen with the social technologies too but I am begninning to think I’m wrong. Observe. In the social space, it’s not just the technology that is changing constantly, it is nearly every rule of engagement. And to me, that is a very, very big difference compared to any technological integration that has challenged a marketing department before. What do you think? How to Handle Difficult Client Situations. By Shannon Noack As business owners, freelancers, and working professionals, many of us are in contact with clients on a daily basis — and unfortunately, difficult situations between us do come up every so often.
Having a good idea of how to deal with these problems beforehand will make it easier to react when they occur. It’s important to figure out what your values are and what you are willing to do before setting out in the business world. The solutions to the problems below aren’t always easy and they aren’t going to be the same for everyone. Feel free to chime in with your own situations and solutions in the comments. 1. Like the hard-working individual you are, you accept these small changes gracefully and keep on working because small changes and additions are not usually a big deal. But a few extra hours/days later, you realize that it is a big deal. It’s called scope creep — and it happens to the best of us. The Solution 2. Don’t take the job. 3. 4. This one is tough. 5. 6. 7. 8. Increasingly, companies hire only by social media. A couple of weeks ago, Josh Shea started a new job as a senior web developer with Brayton Graphics, a design firm in Schenectady.
But if it weren't for Shea's use of social media, he never would have heard about the position. It, like many jobs these days, was advertised solely on social networking sites -- specifically Twitter and Facebook. With more than 500 million users on Facebook, 160 million on Twitter and 75 million on LinkedIn, social media are a growing avenue for employers to reach out to fill open positions and for potential employees to find jobs. Those statistics, combined with the competitive job market and the 6.8 percent local unemployment rate, add up to a new mandate for career-minded men and women: Get a Facebook, Twitter and LinkedIn account and learn how to use it. Crompton says more than 80 percent of people now find jobs through networking -- including in-person and online. He and Elizabeth Delos, the owner of Brayton, connected on Twitter more than a year ago.
Why Twitter Is Massively Undervalued Compared To Facebook. Editor’s note: In this guest post, Naval Ravikant and Adam Rifkin argue why Twitter is undervalued. Naval was an early investor in Twitter and owns Twitter shares; Adam does not. They have not discussed the content of this article with anyone inside Twitter. The views expressed are their own. They can be found on Twitter @naval and @ifindkarma. Twitter was valued at one billion dollars in its last round of financing, but we believe it may in fact be severely undervalued relative to Facebook because Twitter’s value proposition is less obvious. Facebook has utterly dominated the definition of the “social graph” to the point that conventional wisdom in Silicon Valley says that they have “already won social.”
Twitter’s social interest graph is potentially a huge cash machine that will lift the company out of the red and into the black . . . An interest graph differs from the “people you know in real life” social graph in that it is: 1) Twitter’s social graph is inherently interest-based. Here’s a quick way to make Twitter much more useful. Evan Williams Takes Questions On Twitter And Reveals Some Of What Could Be Next. Well well, butterflies in Oct. For @Joel_Hughes. Album price 'should drop to £1' 15 October 2010Last updated at 13:19 By Ian Youngs Entertainment reporter, BBC News Rob Dickins oversaw REM's UK releases while in charge of Warner Music in the 1980s and 90s The price of music albums should be slashed to around £1, a former major record label boss has suggested.
Rob Dickins, who ran Warner Music in the UK for 15 years, said "radically" lowering prices would help beat piracy and lead to a rapid sales rise. Mr Dickins was in charge of the label from 1983-98, working with acts like Madonna, REM and Simply Red. But his "revolution" in album prices has been met with scepticism from many in the music business. Speaking at the In The City music conference in Manchester, Mr Dickins said album prices had already been pushed down by price wars and declining demand, and were likely to fall further. "What we need is a revolution. Some major album downloads currently sell for as little as £3.99 through retailers such as Amazon. Continue reading the main story “Start Quote.
Goodbye Microsoft, Hello Facebook! « The World As Best As I Remember It. Today was my last day at Microsoft, after 12 years straight out of college. I will start at Facebook next week as a developer in its Seattle office. Below is the email I sent to Microsoft colleagues on my last day. I loved Microsoft, every one of the past twelve awesome years.
Here’s to new adventures! ### Original email below ### Philip Su, Sept. 3, 2010 Microsoft has been an awesome place to work over the past twelve years. I’ve always been somewhat random, so I’d like to end this whole adventure true to form: quirky, controversial, optimistic, seat-of-the-pants, with rarely a satisfying explanation. Don’t look for coherence below – you won’t find it. Thanks for everything. In college, I never thought I’d work for Microsoft. People often complain after getting a “bad” review that their manager has a distorted and inaccurate view of them. Choose carbs. Use Occam’s Razor in interpersonal relations: look for the simplest, most straightforward explanation that assumes the best of everybody. Introducing In-Page Analytics: Visual context for your Analytics data.
When looking at Google Analytics reports, sometimes it’s difficult to visualize how visitors navigate on a given website page. To make this visualization easier, some users keep the website open in another browser tab so they can reference it while looking through reports. Others rely on the Site Overlay report in Google Analytics, which, admittedly, hasn’t worked as well it could. Today, we’re happy to share with you a bit of what we’ve been working on to address this problem. We’re releasing a new feature into beta: In-Page Analytics. With In-Page Analytics, you can see your Google Analytics data superimposed on your website as you browse. Take In-Page for a spin and let us know what you think. In-Page Analytics is still in beta, so some things in the report may not work perfectly yet. ...and...relax :) In Bb 2.0 - a collaborative music/spoken word project.
How Andy Burnham Tweeted his way to my Labour leadership vote… « Mike Hyde's Blog. In the park with lil...lovely leaves. Bing Deal Could Extend Reach for Businesses on Facebook. Ruth Davies, winner of Best Blog at the Wales Blog Awards 2010. 32000L0035. Ranking for Keyword + Cityname in Multiple Geographies. Google AdWords: What will the Interflora vs M&S case mean for online marketing?
Twêpe – twitter to e-mail (and vice versa)! How to make your Facebook content “Top News” | SmartBlog on Social Media. Revolution :: Newport. This. Is. HILARIOUS. RT @jackschofield Game over (pic) Webmaster Tools - Links to your site updated. Facebook And Skype Officially Announce New Integration. Don’t Ignore My Tweets « Marketing Tea Party. RT @elliotjaystocks: A great anti-spec email template by @gracesmith: /ht @StuRobson.