Hashtag - Belgique vs. États-Unis...
Blog » Unfolding the Fold. Note: Since posting the data in this article, we have collected and analyzed much more detailed information regarding scrolling behavior of visitors.
The research below reveals information about the location of the fold as well as some basic information about visitors’ scrolling behavior. For more advanced research about statistical models for page scrolling behavior and visitor attention at each point in the page, please see the more recent research we have published in 2007 (ClickTale Scrolling Research Report V2.0 - part 1 and part 2). Web designers and usability professionals have debated the topic of web page scrolling since 1994. At the early days of the web, most users were unfamiliar with the concept of scrolling and it was not a natural thing for them to do. Silverback — guerrilla usability testing. Web page design.