Twitter-business. Have Friends That Are New To Twitter? Five Tips To Help Them Hit The Ground Running. Remember the first day you signed up to Twitter?
It was new and a little strange, and may have become overwhelming. Conversely, when you don’t know what you should be doing, all that hype can actually have the opposite effect – Twitter felt like a bit of a disappointment. What’s the point? Because you persisted, eventually the penny dropped, and Twitter suddenly seemed a place of enormous opportunity. You started to recommend the service to your friends, and then watched the process repeat itself through their eyes. HOW-TO: Write Effectively for Twitter & the Social Web. 6 Stages of Twitter Pinch A Pig Toe. I am not the most tech-savvy girl in the world and when I heard about this business of Twitter last fall I was completely clueless.
This is after I gave in to my husband’s persistent entreaties to join Facebook. Prior to joining Facebook, I had looked down my nose at the people who felt the need to reconnect with high school friends they were just fine not thinking about for the past 20 years. I finally signed up, telling my husband I would never spend any time on the site. Was I wrong. I immediately fell in love with the sense of connection to friends and family. My Twitter Strategy: Business in the Front, Party in the Back. Having spent the past several months on Twitter tweeting and reading the tweets of the people I follow, I’ve gradually evolved a strategy for using this service to market my photography business without being too obvious about it.
I call it “The Mullet Strategy” — business in the front, party in the back. Don’t Sound Like a Salesman The Mullet Strategy is basically to balance your professional and personal tweets in a way that is authentic and engages your followers. You don’t want to sound like a salesman — or worse, a spambot. The front of the mullet is all business — tweeting links to interesting photography-related articles, retweeting professional words of wisdom, and sharing information about the projects you’re working on. The back of the mullet lets your hair hang down a bit. But don’t get carried away — or you’ll end up in the TMI zone. Probably not. The Financial Brand Blog Archive 3 tales of Twitter success. An increasing number of frustrated financial consumer are finding out that Twitter can work as a service “express lane.”
As the following stories show, more and more people are expressing their displeasure with various companies — including financial institutions (or rather, particularly financial institutions). Banks and credit unions alike seem to be listening. Tweeting By Numbers: 7 Ways to Become a Twitter Analyst. There are plenty of Twitter tools out there designed to help you understand Twitter metrics.
These tools come in handy for measuring change in tweet fluctuations, charting follower count numbers, finding out hashtag frequency, and quantifying Twitter activity. Most of us, however, will find ourselves wanting to know more about the tweets themselves, and to really understand the context and content of a tweet. What's Twitter good for? Five things.
USA Today has a good piece that neatly summarises how instead of ignoring it, some people not on Twitter still make a point of blasting out at people who use it Often, they adopt the well rehearsed line of, "do we really need to know that you just put your pants on, just brushed your teeth, just ordered a hamburger, just finished dinner, just walked out of the bathroom.
" The USA Today article also mentions a Brightkite (a location based mobile network) and Gfk technology survey showing that 87% of people want to deal with people face to face, rather than via technology. 'Face time tops screen time! ' screams the report - one of those headlines that sounds good, but simply states the obvious.
15 Twitter Design Tutorials, Walkthroughs, and Best Practices - Webitect. Why Dismissing Twitter as "Babble" is Foolish. Earlier this week, Pear Analytics released a white paper that classified 40.5 percent of Tweets worldwide as "pointless babble" and only 8.7 percent as having "pass-along value.
" Naturally, the marketing universe blew up in controversy while the skeptics cackled with glee and piled on with more than a few "I told you so's" mixed in for good measure. Here's an interesting stat that got buried in all the teeth-gnashing and schadenfreude: 37.5 percent of messages are conversational. That probably includes tweets like "This Long John Silvers fish taco is great! " or "The checkout girl at Meijer absolutely made my day today! " When you consider that 80% of Twitter usage is on mobile devices, this has huge implications for customer experience.
Bottom line: One person's babble is another's source of a brewing crisis or next great idea. 5 Twitter for Business Tips Leveraging Social Media. The anatomy of Twitter: an 8 point strategic guide STweM. Foreword: August 2011 – I noticed that this post from August 2009 concerning Twitter strategies continues to attract about 100 hits a week and decided to review it.
Times change. The examples cited refer to the ‘old style’ Twitter format, and the presentation of both of the accounts I feature (Novartis and Boehinger) have changed somewhat. However, rather than update the examples, I thought I’d leave them as they were in order to allow us to reflect upon what has and has not altered in the intervening years. Your comments on the matter, as always, are most welcome. What is the ROI on using Twitter to promote your brand, book or business? This week Yael K.
The Dirty Little Secret Of The Twitter Elite. Just because they're following you on Twitter, it does not mean that they are paying attention to you.
In a world of Social Media, mass collaboration, sharing and conversations, does anyone find it in the least bit interesting how little of that is really going on among those who rack up the largest followings and conjure up the most mass media attention? When Twitter first came out, there was some commonly held philosophies around following back those who are following you (almost as a common courtesy). The problem was, as more and more people joined the online social network and communications platform, the harder it was to follow back everybody and still be able to be engaged in any real level of "conversation" (you can read more in the Blog post: The Trouble With Twitter - Confessions Of A Twitter Snob).
Most people are in it for themselves. It should give you pause. On countless occasions you'll read a tweet where someone says, "I can't believe @internet_celebrity is following me! " Explaining Twitter to Those Who Don’t Get It Bit Rebels. From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles Web Strategy by Jeremiah Owyang. Brands often ask how they should position their persona on social media profiles and accounts, this guide should be a helpful breakdown. This post is inspired by Michael Brito, one of Intel’s social media strategists who presented on this topic with me at Stanford a few weeks ago. There are different purposes for different needs, so my standard breakdown is designed for you to weigh out the pros and cons as you make your decision. From Corporate to Personal: The Four Types of Twitter Profiles 1) Pure Corporate Brand 100% corporate branded with primarly corporate related content. These accounts, which are often sporting the proper brand name of a company are used often to provide corporate news, deals, and support.
Unlearning my preconceptions about Twitter PLS Online Course Development. July 24, 2009 by nkilkenny Click the image to check out Twitter Last weekend I attended a family reunion for my husband’s family.