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Adding to the marketing mix often means outsourcing and good consultants are not cheap. For many companies, the decision to widen the range of marketing services and get help externally means budget reallocation. For some, it means the blasphemy of cutting tried and true marketing programs in order to chase after shiny social media. Plan ahead. Do your homework. Google Search Engine Ranking Factors. Google Ranking Factors - SEO Checklist. Search Engine Submission Tips.