Smm. Metrics and Numbers You Should Know if You Want to Measure Social Media ROI. In a previous post I talked the importance of understanding that ROI is not only about a financial return but also about strengthening a brand.
Today I want to cover some some metrics that companies should really pay attention to if they want to be able to understand the ROI from their social media efforts, or for that matter, any other marketing efforts that they are involved in. I decided to put together a starting list of important metrics that companies should have at hand to help them measure and understand ROI.
Keep in mind that these are ROI specific metrics and that they may differ depending on your organization. Before reading this post please go back and read ROI is About Making Money AND Strengthening Your Brand. Some of the metrics below are going to be number specific; other will have to do more with brand strengthening. Techno//Marketer - Matt Dickman on Digital Marketing and Social Technology:Maximizing ROI: content as commerce. In my career working in the digital marketing space, I have worked on hundreds of projects for clients in practically any industry you can think of.
In that time, I have had the pleasure of working on a number of e-commerce sites that provided me a fantastic perspective on designing with conversion in mind. One of my key takeaways in doing business online is that no matter how you execute (basic website, social media engagement, search engine marketing, etc.) and no matter what industry you are in, you MUST treat your content as commerce. I cannot tell you how many meetings I had been in where people say, "We are not an e-commerce site, how can we measure ROI? ". That's a bad point of view to have and this post will hopefully work to change your mind. So, what do I mean by content as commerce?