The rise and fall of social media projects. Sorry – I guess we crashed with our social media campaign While social media in business is in full swing and many companies are gain a serious competitive advantage – more and more businesses are failing to get any success out of social media.
Often times the whole social media engagement is put to bed after a few failed attempts. Quick and dirty social media is no longer working – there is no free lunch. As Curators Proliferate, Media Brands Face Loyalty Crisis - Steve Rubel. “Intentionalizing” Customer Service @ crm intelligence & strategy.
I was listening to NPR in the car while driving the kids to school (part of my contribution to their culture, don’t say I am not a good parent) and there was a discussion about Charter Schools versus Public Schools.
I just happen to hear an interview with Andrew Rotherham, an educational analyst, talking about why Charter Schools were superior to Public Schools in their delivery. He said something that was very, very interesting — and it got me thinking. He said, and I am quoting him, Who Leads the Social CRM Market? – An Analysis.