A strong personal brand is beneficial on many levels. At the core it differentiates the designer, developer, marketer, etc, from the rest of the pack within crowded disciplines. It functions as a self-promotion agent that works for the practitioner 24/7/365 ultimately ensuring this person becomes a magnet for new and interesting work opportunities.
Car Racing : How do I get my race licence? : Race Cars for sale, Rally Cars for sale, Motorbikes, Karts, Buy or sell everything for Motorsports; Equipment, Tools, JobsThe first step, which is now common across many branches of motorsport, is to buy the starter pack from the sport's governing body, the Motor Sports Association (MSA), or from one of the members of the Association of Racing Drivers' Schools (ARDS).