הרצאות בוידאו. The importance of deep pleasure: Q&A with Paul Bloom. Psychologist Paul Bloom, author of How Pleasure Works, studies the nature of pleasure. At TED Global he gave a witty and riveting talk on how knowing the history of an object (or a relationship with a person) can profoundly affect our enjoyment of it or them. After the conference, TED’s Ben Lillie caught up with him to talk about why that is, and whether knowing about our essentialism should change how we experience our own pleasure. You laid out this wonderful case that humans are fundamentally essentialists. Do you have a sense of why? Why is the origin of things so deeply important to us? It’s a really good question. Having said that, a lot of the specific phenomena I talk about are what scholars like Stephen Jay Gould call “spandrels”— biological accidents. As an example, in my talk I discuss briefly about our attraction to objects that have been in contact with celebrities, such as George Clooney’s sweater.
I would answer by saying: Both. So wine is a good example. I would. Yes. Study: Advertising Half as Effective as Previously Thought | Guest Columnists. Save Our Inboxes! Adopt the Email Charter!