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שלטי חוצות יצירתיים. עושים תקשורת. אתר מגמות טכנולוגיות תקשורת - מאגר מאמרים בפרסום. פרסום בפייסבוק למתחילים ומתקדמים – המדריך היחיד שאי פעם תצטרכו. עולם - מה מסתתר מאחורי הלוגו? השלב הבא בעולם הפרסום - מיצגי ענק! Mindscapes. Blogging Innovation » Connecting with Gen Y. I’m permanently wired as Gen B; and CEO for some thousands of Gen Y.

Blogging Innovation » Connecting with Gen Y

I’m interested in the literature of both. Call it GenLit. TGI Global, interactive solutions for the hospitality industry, published this article about reaching out to Gen Y. This up and coming generation has some serious spending power, and are in many ways more willing to spend than Gen B. 2011-College-Graduates-Jobs.png (951×3741) פיצוחי הוכמן: האם בנק יכול להיות אמין? Untitled. ONE BIG REASON FACEBOOK WON'T KILL GOOGLE: Facebook Ads Become Irrelevant After Just A Few Days.

מאמר המסביר כיצד לשתול רעיונות במוחם של אחרים. הקשר בין צבעים לשיווק - מרתק. Print Article: 9 new rules for YouTube marketing. YouTube has changed dramatically over the last five years, and the rules of video marketing are now radically different too.

Print Article: 9 new rules for YouTube marketing

In early 2006, anyone in the field was trying to create viral videos. But, Google Insights for Search shows that web search interest in the term "viral videos" peaked in March 2006 and is currently just 40 percent of what it was back then. Today, everyone in YouTube marketing feels like they're playing Calvinball. That's the game invented by cartoonist Bill Watterson in his classic comic strip Calvin and Hobbes.

As Calvin once said, "The only permanent rule in Calvinball is that you can't play it the same way twice! " So, what are the new rules for YouTube marketing? Stay informed. AdFreak: Apple Get a Mac: The Complete Campaign. Rules for beating Google at SEO. Some people believe Google has 200 rules for ranking websites.

Rules for beating Google at SEO

If you knew all of them you would be No. 1 for any search term you wanted, and you'd get rich really fast and buy an island somewhere and retire. We'd all like that, so over the last few months, members of the LinkedIn discussion group, SearchEngineLand, have been working to compile this "Magic 200 List. " So far they're up to Rule 300, but there are duplicates, and a few silly ones (some of us doubt if Google really cares who you vote for), so here are the best 173. Blogging Innovation » Danger of Focus Groups. Tom Fishburne makes brilliant cartoons about marketing and innovation, and the one recently really rang true for me: You should read Tom’s post, because he raises some important points about the problems with focus groups.

Blogging Innovation » Danger of Focus Groups

I recently talked about some of my frustrating experiences with focus group research as well. The danger of focus groups is that they make us feel like we’re getting close to our customers, which is good, right? The problem comes when we ask focus groups questions which they are not really equipped to answer. If you are trying to figure out which advertising approach to use, focus groups are great for getting comparative feedback on how people react to different ideas. The Zoomerang Sample Market Research Support Center - Sample & Survey Resources. Sample Size Calculator Calculating the ideal sample size is more than just estimating the number of surveys to send.

The Zoomerang Sample Market Research Support Center - Sample & Survey Resources

It begins with determining the size of your target population and the level of accuracy you expect from your results. Just follow the instructions below to get started - it's easy! Follow these easy steps to use the Sample Size Calculator Double click on the Population Size box and enter the number of potential respondents to your surveySlide the Confidence Level gauge to percentage of certainty that your survey results are within the margin of error. Need more survey respondents? פרסומות ייחודיות. The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us.

Demonstrations, videos from our research, videos of us speaking, etc.

The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us

Dan's YouTube Channel includes most of these videos as well as favorites from around the web that are related to or mentioned in our book. You can view more videos on his personal website. מקאן אריקסון מקספוט – מגזין שיווק בעידן 3.0 - גליון אוגוסט 2010 - השראה 3.0. The Three C’s of Social Content: Consumption, Curation, Creation.

InShare180 Over the years, social networks have lured us from the confines of our existing realities into a new genre of digital domains that not only captivated us, but fostered the creation of new realities. As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.” Such is true for social networks and the digital persona and resulting experiences we create and cultivate. It was the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections, and engagement. On Facebook, Twitter, MySpace, et al., we were attracted by the promise of reigniting forgotten relationships and enamored by the sparking of new connections. The Work of Byron Katie.