Tips, Tools and Techniques for Marketers Around the Globe. In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns.
This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? You know the kind — they’re often found in the aisle displays at Lowe’s, WalMart or Barnes & Noble.
Glossary. A/B Split When a list is divided into two equal segments, each of which can be tested with different variables as part an effort to determine which is more effective Above the fold When you launch your internet browser or while viewing your email in your email reader, the bottom of the window is commonly referred to as the "fold".
The viewable areas before one has to start scrolling are "above the fold". API (or Application Programming Interface) Top 10 Things to Test to Put Your Email on the Top 10 List!