B2B Marketing in a Downtown I: Lead Generation and Nurture. Fast forward to 2012, and the global economy is not faring much better.
While bailouts and austerity measures have helped most European countries to keep their heads above water (if only just, in some cases), those same austerity measures, coupled with the threat of a complete or partial collapse of the Eurozone, have dampened spending both by consumers and by businesses. But while the economy has been standing still, there has been a surge in marketing creativity. Why You Should Use Google+ Hangouts On Air for Your Next Webinar. Why You Should Use Google+ Hangouts On Air for Your Next Webinar As you probably know, yesterday Google+ announced it will begin rolling out Hangouts On Air to the general public.
Plenty of articles have already been written detailing exactly how the new service works (Hubspot wrote a great summary here), so I’ll spare the Internet another one. Brand Measurement: Analytics & Metrics for Branding Campaigns.