Blog. Business. Media. DJ_pro. Www.cultureby.com. Pontoeletronico.wordpress.com. Online Ad Growth Grinds To A Halt. We all know online advertising decelerated in the third quarter, but how bad was the slowdown overall?
To find out, we added up the online advertising revenues for Google, Yahoo, Microsoft, and AOL, which together account for the majority of online advertising. In the third quarter, growth pretty much ground to a halt. The combined ad revenues of those four Web bellwethers eked out only 0.6 percent growth, quarter over quarter. That sequential growth rate was 12.7 percent in the fourth quarter of 2007, to 2.8 percent in the first quarter of 2008, and 1.1 percent in the second quarter (see chart above). On an absolute basis, the combined ad revenues for all four companies during the third quarter increased by only $50 million to $8.2 billion.