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Anomaly. "My biggest competitor today is a person with an idea.

Anomaly

" "We need to reinvent the way we market to consumers. We need a new model. It does not exist. No one else has one yet. But we need to get going now. " Insights Qualitativos 2.0. Putting people first. IBM this week announced plans to commit more than $100 million to globally expand its consulting services capability to help clients with experience design and engagement.

Putting people first

As part of the investment, the company will open 10 new IBM Interactive Experience labs around the world and plans to add 1,000 employees to create new, personalized models of engagement through data and design. Located in Bangalore, Beijing, Groningen, London, Melbourne, Mexico City, New York, Sao Paulo, Shanghai, and Tokyo, the new labs provide clients with the opportunity to work side-by-side with researchers and consultants as well as experts in experience design, mobile and digital marketing. These multi-discipline teams analyze business challenges and jointly create solutions that integrate next-generation mobile, social, analytics and cloud technologies. 25ah. -- For Office Use Only --