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Anomaly Anomaly "My biggest competitor today is a person with an idea." "We need to reinvent the way we market to consumers. We need a new model. It does not exist. No one else has one yet. But we need to get going now."
Cada día se realizan decenas de miles de encuestas, grupos focales, entrevistas en profundidad, 'viajes' etnográficos, observaciones automatizadas en el punto de venta, monitoreo de conversaciones en medios sociales para describir, explicar y predecir el comportamiento del consumidor y del mercado. Esto sucede en hogares, en la calle, en Internet, en las oficinas, instituciones educativas, parques públicos, aeropuertos, aviones, cementerios, hospitales... en fin, donde hayan humanos que desean, eligen, consumen o desechan productos, servicios o 'experiencias'. Consumidores, especialistas en marketing, responsables de innovación, diseñadores, artistas del stand-up, emprendedores, 'telemarketers', neurocientíficos, wannabes, creativos publicitarios, desarrolladores y programadores web, planners de marca, encuestadores, profesionales de las más diversas especialidades, y los auto-denominados 'investigadores de mercado', su familia y amigos se ven involucrados de una u otra manera... Insights Qualitativos 2.0 Insights Qualitativos 2.0

Putting people first

Putting people first IBM this week announced plans to commit more than $100 million to globally expand its consulting services capability to help clients with experience design and engagement. As part of the investment, the company will open 10 new IBM Interactive Experience labs around the world and plans to add 1,000 employees to create new, personalized models of engagement through data and design. Located in Bangalore, Beijing, Groningen, London, Melbourne, Mexico City, New York, Sao Paulo, Shanghai, and Tokyo, the new labs provide clients with the opportunity to work side-by-side with researchers and consultants as well as experts in experience design, mobile and digital marketing. These multi-discipline teams analyze business challenges and jointly create solutions that integrate next-generation mobile, social, analytics and cloud technologies.
25ah is a Stockholm-based brand and design agency that uses commercial strategy as a solid foundation for creative and unconventional design and identity solutions. Our dedication to fully understand our clients needs helps us visualize great ideas and develop effective communication. Our close attention to detail and cross media expertise helps us bring complex concepts into finished products. By delivering results that exceed expectations we are proud to have gained the confidence of some of the worlds leading brands. 25ah 25ah
-- For Office Use Only -- Anh Tuan Pham, Founder/Creative Director Anh Tuan founded For Office Use Only in 2001 and leads the creative direction for all of the studio’s projects. A graduate of Literature at U.C. Berkeley, Anh Tuan has instructed at the Parsons School of Design, guest lectured at the AIA, NC State University and advised on the design curriculum at the Art Institute of New York City. -- For Office Use Only --