Anomaly. "My biggest competitor today is a person with an idea. " "We need to reinvent the way we market to consumers. We need a new model. It does not exist. No one else has one yet. But we need to get going now. " "With more countries, more customer segmentation, more media, and more distribution channels, companies and their CMO's are waging a battle with complexity" "Whenever you find yourself on the side of the majority, it's time to pause and reflect.
" "The traditional approaches are now obsolete. "The threat is if agencies don't look at the model and explore new forms of connection and collaboration. " "Your clients are in trouble. "The world is more connected but marketing is becoming more regionalized, and more localized. Insights Qualitativos 2.0. Putting people first. Big Data powers the modern world. What do we gain from Big Data? What do we lose? Al Jazeera America examines the role of technology and the implications of sharing personal information in the network’s first graphic novella, Terms of Service: Understanding Our Role in the World of Big Data.
The new comic novella, available on Al Jazeera America’s website at is a thought provoking, entertaining field guide to help smart people understand how their personal, and often very private, data is collected and used. Co-produced by well-known cartoonist Josh Neufeld and Al Jazeera America reporter Michael Keller, Terms of Service is an entertaining feature that follows characters “Josh and Michael” as they journey through the challenges of digital privacy and other issues consumers should be aware of in the “brave new world” of technology and Big Data. Josh Neufeld is a nonfiction cartoonist living in Brooklyn.
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