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Can anyone think of a content business — meaning a company that produces original content — that has scaled dramatically in recent years? I can’t. Look at the businesses that have scaled — Google, MySpace, YouTube — all platforms for content, but not producers of content. Compare those to original content businesses like Weblogs, Inc., Gawker, TechCrunch, Paid Content — they are successful at their scale, but that scale is still tiny compared to the scale of the aggregation businesses.
Even portals like AOL and Yahoo are much more aggregators of content than original producers of content. Last spring I wrote about the Long Tail of Revenue 2.0, observing that the most of the revenue goes to aggregators in the head, and the rest is spread very thinly across an ever growing and ever thinning tail of content creators. …long tail businesses disproportionately benefit the aggregator.
Marketing 101 says success comes from selling things people want. NoFoodHere. RSS Compendium. Shop, Compare, Research, and Find the Best Deals online from the. Welcome to StyleFeeder.com - StyleFeeder.com. Offertrax - The Power of Tracking. News: RSS Delivers Web's Best Deals. The holiday season is in full swing, and more and more people are using the web as a giant shopping mall. Thankfully, the proliferation of Web 2.0 technologies is giving birth to a new breed of shopping site that can help navigate this crowded marketplace.
Sites like Offertrax, StyleFeeder and Mpire don't sell anything at all. Rather, they improve purchasing intelligence by keeping an eye out for bargains and sending electronic alerts when it's time to swoop in for the kill. Instead of wasting time browsing the virtual aisles at dozens of sites, just tell Offertrax what you're shopping for. "Gone are the days when customers simply land on a merchant page and expect to only see a Buy Now button," says Ben Carcio, co-founder and COO of Offertrax.
Offertrax users create "tracks," or simple collections of bookmarks pointing to products found on the web. Predictive pricing is another way some sites are helping shoppers find the best deals.