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TeamChristoff : Brand Loyalty Focus (and you). ... The 3% Rule: Why Social Media is No Good for Reaching 97% of Your Audience. At the end of last year I was teaching a session on social media in a masters of communication course at the London campus of the European Communication School.

The 3% Rule: Why Social Media is No Good for Reaching 97% of Your Audience

In total I was lecturing to 30 students in two groups. Most of the students were French or Belgian and in their early twenties. At the start of the course I conducted an exercise designed to define how people actually use Facebook, based on the students’ own experiences. Visual Thinking. The 5 Phases Of The Facebook Sales Funnel. You run the marketing for a business of any size and you’re trying to figure out how to leverage Facebook to increase your reach and generate more sales.

The 5 Phases Of The Facebook Sales Funnel

With so much buzz, Facebook is hard to ignore but many people have yet to figure out the most effective way for using the site to generate sales. After studying the ecosystem over the past two years, we’ve generated a few models that we think are most effective to marketing on the site. Collaboration.