How to Master the Art of Social Media SXSW 2015 by Guy Kawasaki and P… The only 10 slides you need in a pitch. What entrepreneur wouldn’t love to simply utter the phrase “Show me the money!” And have the angel investors and VCs line up with wallets open? Unfortunately, it’s not that easy, but Guy Kawasaki is here to show you the ten slides — yes, only ten — your pitch presentation should have. Get more great advice from Guy. Valuable tips for entrepreneurs. Making Timelines. NICAR 2015, Lena Groeger What does history look like? How do you draw time? Lots of people have come up with solutions to this problem. Many of them involve lines.
Some say this is one of the first timelines. Lines can show everything ever ever ever since the beginning of humankind. Or they can be quite simple. Lines can tell a history. Lines on a grid can map out a complicated landscape. Lines can express an opinion. Or show a natural phenomenon. Lines can put events onto a scale.
Lines can show us cycles and continuity. Lines can show interactions. Or they can express an abstract concept. Lines can show evolution and change. Lines can (maybe?) They can help us get places or plan our day. Lines can point out inequalities. So how can timelines help us tell news stories? They can clearly show how your story unfolds event by event. The New York Times did this with the 9/11 audio tapes. They can show the near and the far. Timelines can show trends. So how do I make my own timelines? There are many ways.
Why We Should Design Some Things to Be Difficult to Use. Getty Images The first car I ever drove was a bashed Land Rover Defender. I was working at an outdoor pursuits centre in North Wales. Changing gear was like Russian roulette; you stirred the stick until it jammed somewhere, then let out the clutch and hoped you hadn’t selected reverse. There was an art to everything: even opening the windows required a patient chick-a-chick-thunk of the latch. When you can wrangle an old Landie like that, you become part of a select group. It’s a group that will dwindle from now on, as Land Rover has announced that it is discontinuing its iconic Defender range in favor of more user-friendly cars. Brian Millar Brian Millar is Head of Strategy at Sense Worldwide, an innovation consultancy that works with Nike, PepsiCo, Barclays and Samsung among others. 1.
In Dan Pink’s terrific book Drive, he explores the things that motivate us. Great video game creators are geniuses at helping us experience that mastery. Mastery doesn’t just apply to complex products. 12 Most Powerful Tips for Visual Dominance. As the internet and technology take on bigger roles in our lives, what people love to read, watch, share and promote changes. People have far less time and are expecting, or should we say demanding, more visual ways of digesting information and sharing it online, mostly in the form of social media. Images and video are dominating Facebook and Pinterest, and that is probably no surprise.
But places like Twitter, which were once a “text only” place to hang out, are now a visual-loving platform where you share your latest and greatest visuals too. So it’s about time we all adapted to the visual world that is racing ahead of us and learned to thrive instead of withering away in a sea of text! So here we go… 1. The first step to becoming a visual superstar online is to develop your own unique brand. I know what you are thinking. But it doesn’t have to be hard. That is what you want too. 2. The final step on your visual branding journey is the logo. Take a look at a company like Fed Ex. 3. 1. 2. 36 Visual Content Creation Tools the Pros Can't Live Without. The Number One Mistake Everybody Makes on Twitter. 9 Powerful Ways to Get the Most Out of Every Negotiation. If you're in business, you negotiate--every day of the week. While you may not be negotiating multimillion-dollar deals with customers or vendors, chances are you're negotiating all sorts of things--from a hoped-for raise, to a flexible work schedule, to a plum assignment on a product development team.
Negotiation is a skill that gets better with practice--the more you negotiate, the more comfortable you'll be and the better your skills. That said, there are certain negotiation tips that can quickly move you from amateur to pro status. Give these a try the next time you find yourself in a negotiation, and you will exceed your expectations every time. 1.
Don't say yes to a proposal the first time you hear it The fact is, most negotiators make an initial offer that is lower than the number that they are prepared to settle for--it's just an expected part of the negotiation game. 2. You put the other party at an advantage when you agree to conduct the negotiation at their offices. 3. 4. 5. Usign the 5 Cs for eLearning Visuals Infographic. E-Learning Infographics Usign the 5 Cs for eLearning Visuals Infographic Usign the 5 Cs for eLearning Visuals Infographic In order to become effective teaching tools, visuals must reflect the user’s cognitive architecture and add something meaningful to the learning experience. The Using the 5 Cs for eLearning Visuals Infographic presents a simple approach to creating effective visuals for eLearning by considering the 5 Cs.
The approach is designed to help developers decide when they really need to include images and to avoid adding images just for the sake of it. The 5 Cs for eLearning Visuals 1. 2. 3. 4. 5. View also: The Power of Visuals in eLearning Infographic Via: info.shiftelearning.com Embed This Education Infographic on your Site or Blog! 9 eines per utilitzar millor Instagram a l’empresa | Betes i Clicks - desenredant la xarxa.
Des del seu llançament el 2010 hem seguit amb molt d’interés la trajectòria i creixement d’Instagram. Inicialment, una app més que a través de “filtres” ens permetia a tos jugar a ser fotògrafs amb el móbil a la mà, ha sabut esdevenir una autèntica comunitat i xarxa social de ple dret, fins al punt de la seva adquisició per part de Facebook ara fa dos anys. Hi ha usuaris de tota mena i de totes les edats, des de fotògrafs professionals que mostren el seu art fins a adolescents que interactuen amb les amigues a través de les coses que els criden l’atenció. Un tipus d’usuari creixent però, són les empreses. Per a negocis on la imatge és important o en que la seva promesa “entra pels ulls”, pot ser un canal fantàstic per comunicar i estar present en el dia a dia (i els timelines) dels clients, reals, potencials i futurs.
Aquí us portem un petit recull d’eines que val la pena tenir en compte i que poden facilitar-nos una mica la vida: 1. 2. 3. 4. 5. 6. 7. 8. 9. Top 10 Twitter Tips For Newbies. Are you a Twitter newbie looking for some expert Twitter tips that will have you Tweeting like a pro in no time? Here’s our 10 Twitter tips for newbies that will make sure you start off on the right foot and build good habits to help gain followers, network with your peers, and command Twitter authority like a seasoned Tweeter. 1. Personalize your profile One of the best Twitter tips for newbies is to make sure your profile reflects you as a person. Don’t be a generic robot that lurks quietly with their default egg avatar… own your space! Write a great biography, personalize your avatar and cover photo, and add any additional info you think is important. 2. Use lists to segment your stream Build good habits from the start and segment your Twitter community into lists.
Sharing content that makes your Twitter account a valuable one to follow is an easy way of gaining followers. Best practice for posting on Twitter is to post gradually and consistently on a day-to-day basis. 7. In "Blog" The 3 Types of Buyers, and How to Optimize for Each One - Neuromarketing. [Guest post by Jeremy Smith.] I absolutely love buyer psychology and neuroeconomics. Want to know why? ● Because it’s like a secret weapon that produces torrents of conversions (and money). ● Because it’s the only real way to understand why and how buyers make purchases. ● Because it’s the proven route to successful marketing. ● Because it’s guaranteed to squash the competition. The thing is, a lot of people are scared of psychology.
They think it’s somehow uber-advanced, highly technical, and inaccessible to most ordinary Homo sapiens. They think that you have to read articles like this one: Ah, yes, I remember that one…the stimulating discussion about how the central amygdaloid nucleus projects to brainstem and hypothalamic nuclei mediating fear responses and receives convergent sensory inputs from the basolateral amygdaloid complex… Makes perfect sense….
(To be completely transparent, I didn’t actually read that article.) Buyer psychology isn’t something to be afraid of. Introduction 1. Best of Neuromarketing - 2014. As 2014 draws to a close, here are the most-viewed and most-shared Neuromarketing posts. Does this “Readers’ Choice” format always surface the content I think is best? Not always, but making this list is a pretty good indicator that quite a few people found it useful and worth sharing. That’s particularly true with our discerning Neuromarketing readers! The 3 Types of Buyers, and How to Optimize for Each One I absolutely love buyer psychology and neuroeconomics. Want to know why?
● Because it’s like a secret weapon that produces torrents of conversions (and money). ● Because it’s the only real way to understand why and how buyers make purchases. ● Because it’s the proven route to successful marketing. ● Because it’s guaranteed to squash the competition. Read More: The 3 Types of Buyers, and How to Optimize for Each One Two Words That Change How People Think of You Almost certainly, there are two words that have been drilled into you as important since the day you started talking.
Yes or no. Sample slides by Garr Reynolds. Fix Your Really Bad PowerPoint by @slidecomet : based on an ebook by … FAQ: Everything You Need To Know About Retweets. Tweeting and retweeting is part and parcel of life on Twitter, but getting to grips with the basics is more difficult than you originally thought. For example, if you’re being retweeted by a spam account and it’s getting on your nerves, how do you block a retweet? If you’re sharing an article from somebody else’s Tweet, how can you add retweet with a comment?
We’re here to answer some of the common questions about retweeting on Twitter. Believe us, there’s more to a retweet than you could ever imagine. P.S. What is a retweet? Retweets appear on Twitter as a normal Tweet, with the original author’s name and username next to it. It’s worth noting retweets can appear differently in third-party applications, so they’re not always identified the same way. How do I retweet another Twitter user? So you want to know how to retweet another user? Can I turn retweets off? Is there a way I can block retweets? There is no official way of blocking retweets. Copy and paste the content of this Tweet. Typeset In The Future | Dedicated to fonts in sci-fi. The Art of Persuasion: 10 Brain-Hacks to Leverage in Business & Life - The Utopian Life.
If you throw a frog into boiling water, it’ll jump straight out. However, if it’s placed in cold water and the temperature gradually increased, it’ll be found dead without any attempt to escape. We’ve all experienced that subtle death. Neuromarketing takes advantage of that vast blind-spot beyond our conscious awareness; leveraging psychological phenomenons in subtle ways to lead us into certain decisions. Here are 10 subtle neuromarketing strategies to start leveraging: 1. The classic “Xerox copy” study by Harvard psychologist Ellen Langer demonstrates the power of simply giving an explanation. In the first scenario, she asked “Excuse me, I have five pages. The third scenario was the most surprising: “Excuse me, I have five pages.
Our brains love answers; such is our love for crosswords and brainteasers. Compliance comes with satisfying that neurological and intellectual hunger for solutions. 2. 3. From salad dressings to computers and vehicles, we’re flooded with options. 4. 5. 6. 7. The Psychological Benefits of Simple Design. It’s a question that marketers and designers ask themselves every day: What is the key to a conversion-based design?
And the answer: As little design as possible. According to a 2012 Google study, users consistently rate visually simple websites as more beautiful than their more complex counterparts. Further, highly prototypical sites (or sites with layouts that are commonly associated with sites of its category) with a simple design are considered the most beautiful sites of all. In other words? Simple is beautiful. But why? Prototypical Website If I asked you what color represents “boy,” you think blue. So why do you automatically associate boys with blue and girls with pink? This same concept can be applied to website design. This results in a car dealer prototype, or a certain look that users come to associate with car dealers.
Cognitive Fluency The brain creates these prototypes because it prefers things that are easy to think about. Visual Information Processing Here’s how it works: 9 Ways To Dramatically Improve Your Presentations And Speeches. Some people like to learn from mistakes. Others prefer to learn by finding out what to do instead of what not to do. Here’s some great advice from Boris Veldhuijzen van Zanten, serial entrepreneur and founder of TwitterCounter and The Next Web, on what you should always do during your presentations: 1. Reinforce who you are. At most conferences, you will be introduced, and that introduction should make the audience look forward to hearing your story. But even though the audience might know something about you, it still makes sense to say a little bit extra about yourself. Framing that makes it easier for people to digest what you are saying is too often overlooked. 2. A lot of presentations end with a slide that shows the speaker’s name, URL, Twitter handle, and email address.
That slide is usually displayed for about three milliseconds before the projector is switched off. Provide your contact information on the opening screen, and keep it there for a while. 3. People love stories. 4. 5. 20 Everyday Twitter Tips To Keep Your Followers Engaged. The first thing I do when I get into work each morning is check my Twitter account. Like most of you, I have deadlines.
I don’t have time to scan my Twitter feed for hours on end, so I click on what stands out, and scroll past what doesn’t. If you’re buyer personas are hanging out on Twitter, you can’t afford to have them scroll past your bite-sized pieces of content. To save your business money and time, we decided to share the twenty best Twitter practices to help you build your online presence. We even included examples of tweets from real companies to help speed up the learning process 1.
Tweeting content that the average person does not have access to is a great way to increase engagement. 2. Spread the knowledge about your product by simply asking your followers to share the content you posted. 3. Don’t be afraid to use humor in your tweets. 4. If someone Tweets about your brand, don’t ignore them. 5. It has been proved that tweets with visuals get more engagement. 6. 7. 8. 9. 10. 11.
Paquete de vectores para crear infografías. The 12 cognitive biases that prevent you from being rational. Always Up-To-Date Social Media Image Sizes. Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories. You'll Market Better and Be More Persuasive Knowing These 10 Brain Facts. An Introvert's Guide to Networking. 23 Tools and Resources to Create Images for Social Media. Customer success is not a one night stand.
Guía útil para tratar con un troll de Internet. Guía de Social Media para principiantes; Social para Dummies. The Science of Instagram. The Psychology Of Making It Big On Twitter. 10 Free Twitter Tools To Keep You Swinging Through The Social Marketing Jungle. Why Content Marketing Fails. Visual Content Marketing Strategy eBook #CMWorld. Supercharge your Visual Marketing with Instagram - Part 1.
TED Talk Takeaways: 8 Ways to Hook Your Audience. Bursting Negative Bubbles: 7 Ways To Turn Bad Feedback Into Good Social Media.