Community Map. Firefox - Brand Name Frequently Asked Questions. Why change the name?
To avoid overlap. The colloquial name "Firebird" is also in use by another open source project. While we don't believe our use of the Firebird name infringed on their trademark, we wanted to be responsive to the concerns of fellow open source developers. Why has it taken so long? See - "Will this name be permanent?
" Why did you choose Firebird in the first place? With the assistance of attorneys we assessed other uses before selecting Firebird and did not consider these uses to be in the same domain as our web browser. Why Firefox? It's similar to Firebird. What's a Firefox? A "Firefox" is another name for the red panda. Will this name be permanent? We sure hope so. How was the community consulted? The project leads were involved. What will the logo/icon be? How will this affect other Mozilla projects? Having dealt with this issue, we'll be working out a more detailed branding strategy in the coming months.
Why not call it _____? Is it Firefox or Mozilla Firefox? Firefox joins top ten global brands. The open source browser Firefox has been rated alongside Google, Apple and Starbucks as one of the most powerful brands in the world in 2005, according to a study published on Monday.
Brandchannel.com, a Web site for marketing professionals run by global branding consultancy Interbrand, asked over 2500 readers during November and December which brands had the most impact on them that year. Firefox was voted as the eighth most influential brand worldwide in 2005 — the first time that a piece of open source software has featured in the top 10 list in the five years that the survey has been carried out.
Robin Rusch, the editor-in-chief of Brandchannel.com, admitted that the readers of his Web site are not average consumers, but claimed they are good at identifying influential brands before they go mainstream. Asa Dotzler, the community coordinator at the Mozilla Foundation, said the survey showed that its marketing campaigns around Firefox are working. Brand/Firefox. The Firefox brand is one of Mozilla's greatest assets, and one of the top Engagement team goals for 2011 is making sure that we communicate what it stands for as crisply and effectively as possible.
To that end, we've created v1 of a brand book that will help guide the way we talk about Firefox and what it means for users around the world. Over the coming months, this will be expanded into a complete guide with more detailed reference materials and communications info. In the spirit of "release early, release often", though, we're posting this initial version here. For more info, we definitely recommend downloading the pdf version of the brand book and watching the "Mozilla Firefox: A Different Kind of Browser" video.
Stay tuned for more! Whether you’re new to Firefox or you’ve been around for a while, you know there is something very special about this brand. This foundation (brand promise, position and voice) is a great beginning, a tool that allows us to speak with one voice. Firefox Web Browser - Brand Toolkit.