Interesting Email History & Marketing Facts | Emailium Blog. The History of Email. Email Marketing Research Reports: Email Marketing Industry Analysis. Email Marketing Services from SubscriberMail. EmailStatCenter.com. Tips. Average Email Campaign Stats of MailChimp Customers by Industry There are a lot of numbers in MailChimp's free reports, but you might be wondering how your email-marketing stats compare to others in the same industry. What kind of open rates should companies like yours expect? How many bounces are too many? What’s an acceptable abuse complaint rate? The more context, the better. MailChimp sends billions of emails a month for more than 10 million users.
Needless to say, we track a lot of data. We only tracked campaigns that went to at least 1000 subscribers, but these stats aren’t pulled from a survey of giant corporations with million-dollar marketing budgets and dedicated email-marketing teams. Updated: March 1, 2016 Average Email Campaign Stats of MailChimp Customers by Company Size What’s the average open rate for email-marketing campaigns? Tips for Improving Your Stats When it comes to subject lines, boring works best. Email marketing top ten. NO. 1 iContact. No. 2 Benchmark. No. 3 Constant Contact.
Why email marketing? How? Email marketing has been a staple for consumer marketers since the mid-90s. A few years later, B2B marketers discovered its value, and email campaigns have become an important tool for businesses in all stages and industries. Yet many marketers just starting in the field are wondering when to use email marketing. Email marketing is a powerful vehicle that enables you to cost-effectively communicate with your market in a way that’s immediate and relevant.
With email, you can: Nurture leadsBuild brand awarenessObtain prospectsBuild customer loyaltyGenerate sales You can usually launch a campaign and measure your results fairly quickly, making email a great option for time-sensitive programs. Here are three examples of when to use email marketing campaigns: Email marketing is more editorial than advertising, and it’s powerful because it can support and even drive a sales process.
You can reach a wide audience with email, but that doesn’t mean you should. When to Use Email Marketing.