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Content Marketing: 10 Thought Leaders Share Thoughts on Curating Content - Online Marketing Blog
Companies are realizing the value in “brands as publishers” and are making real commitments to the creation of content in their online marketing mix.Content Curation: It's Going to Be HUGE
NEW YORK (AdAge.com) -- Best Buy is now a publisher, rolling out a multichannel network filled with original editorial content spanning everything from how-to videos and gift guides to new-technology primers and behind-the-scenes looks at popular movies. The network, called Best Buy On, includes a website it bills as an "online magazine" and a huge in-store component with its content and ad messaging "broadcast" on screens across the store, including in the TV, mobile and portable entertainment sections. ... <p style="text-align:right;color:#A8A8A8"></p>
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