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Content Marketing: 10 Thought Leaders Share Thoughts on Curating Content - Online Marketing Blog
Companies are realizing the value in “brands as publishers” and are making real commitments to the creation of content in their online marketing mix.
When Erin Scime wrote a blog titled: "Content Strategist as Digital Curator", it's pretty clear that she didn't expect to stir up a whole lot of emotions and anger. Yet, that's what she did--at least in part. "I feel like there are a lot of bitter librarians out there," Scime told me.
Content Curation: It's Going to Be HUGE | Fast Company
3 Questions to Ask When Planning Your Website | MarketingProfs Daily Fix Blog
The following is an excerpt from “Make the Website Work: The Small Agency’s Guide to Creating Effective Marketing Sites for Themselves and Their Clients,” Mark O’Brien’s forthcoming book to be published in 2011 by Rockbench.
Content strategy is a big field.
