2011
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10 Trends that will shape our world in 2011 - WPP
Technology Driving or at the Center of Key Shifts in Consumer Mind-Set, Behavior NEW YORK — JWT, the world’s best-known marketing communications brand, has released its sixth annual year-end forecast of key trends that will drive or significantly impact consumer behavior in the year ahead. According to the forecast, 2011 will see more brands applying game mechanics to non-gaming spaces and extending time-sensitive deals beyond the Web, tactics that will help deepen engagement with consumers and/or nudge shoppers back to pre-recessionary spending patterns. Brands will also benefit by giving consumers ways to make less-permanent purchase commitments and by helping people exercise self-control across various facets of their lives. JWT’s “10 Trends for 2011” is the result of quantitative, qualitative and desk research conducted throughout the year and for this report.Following are my personal views on what will be interesting and important in the world of digital marketing and e-commerce for 2011. I haven’t given extensive justification for any of these. It’s just what I feel to be likely from my many conversations with industry influencers. My overall feeling for 2011 is that there isn’t anything ‘brand new’ on the immediate horizon that is going to create a fundamental shift, like search once did, or Web 2.0, or social media etc.
17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein
95+ Predictions for the Web in 2011
2010 was a busy year for social media and the web. It began (more or less) with the launch of the Apple’s genre-defining iPad tablet and culminated with the ascent of Facebook as the web’s most visited site . In between we had the fall of Palm , the rise of Android , the surprise of Groupon and the success of the Facebook movie .
The world is changing rapidly and media is at the heart of these changes. The trends below are not new trends, but current trends that will become a lot more prevalent next year. In 2011 lots of things will get even bigger – by the end of next year there will be many more internet users (not necessarily on desktops), mobile users, online shoppers, online gamers, social networkers, and data being generated - and we are taking this as read. Changes predicted a few years ago have happened, including mobile ‘arriving’, the ubiquity of social media and online video; in the light of this 2011 will be a year of consolidating on these gains and refining techniques in the new landscape. Facebook will start to make lots and lots of money. Facebook say they’ve only really made enough ‘to keep the lights on’ so far, but once they really start the money will come flooding in.
11 Trends for 2011 - digital-examples's posterous
Join eMarketer Principal Analysts Noah Elkin, Debra Aho Williamson and David Hallerman to learn about key digital trends for 2011 in this eMarketer webinar. More...
eMarketer Webinar: Key Digital Trends for 2011
Top Eight Digital Trends for 2011 | Merge
On behalf of the entire Team Merge, we would like to wish you a happy and safe holiday season! To get ready for a great 2011, we give you our top 8 digital trends to look for in the 2011. 1.
Digital Trends 2011 | Click Here: A Digital Advertising Agency
Word-of-mouth advertising has been around, well, forever. It’s one of the most basic, most trusted, most effective forms of advertising. Now the digital space is changing how it works. It’s giving people louder voices. Instead of telling four or five friends about the amazing new cupcake bakery on the corner, people are telling their 130 Facebook friends (on average) with a single post. But a Facebook status is only the beginning.The OnLive system will be shown with 16 games from a series of major publishers during the Game Developers Conference in San Francisco this week. OnLive is aiming to upset the traditional video game business model. It's too early to tell how much danger, of course, but a start-up called OnLive announced a brand-new game distribution system Monday night that, if it works as planned, could change the games game forever. OnLive, which was started by WebTV founder Steve Perlman and former Eidos CEO Mike McGarvey, is aiming to launch a system--seven years in the works--that will digitally distribute first-run, AAA games from publishers like Electronic Arts, Take-Two, Ubisoft, Atari, and others, all at the same time as those titles are released into retail channels. The system is designed to allow players to stream on-demand games at the highest quality onto any Intel-based Mac or PC running XP or Vista, regardless of how powerful the computer.
OnLive could threaten Xbox, PS3, and Wii | Gaming and Culture - CNET News
Where does the time go? It seems like only yesterday I was reading everyone's 2007 predictions and looking forward to all the things 2007 would hold for the media and marketing industries. Now, here we are in December, BusinessWeek's Jon Fine has already broken the seal on 2008 , and even though there are still a few weeks left for an industry-rattling bombshell I thought it might be a good time to look back at the things that made 2007, well, 2007.
Greg Verdino's Marketing Blog: 7 trends that defined 2007
The way we interact with technology is changing. Computers used to be about work. Then they quickly became about play. Then work and play began to blur all together.