Referring to the definition of participatory journalism , participatory media can be described as media where the audience can play an active role in the process of collecting, reporting, analyzing and disseminating content. [ 1 ] Citizen journalism , citizen media and democratic media are related principles. Nowadays the term participatory media is commonly used for new media and it is often equated with platforms like community media , blogs , wikis , RSS , tagging and social bookmarking , music-photo-video sharing, mashups , podcasts , participatory video projects and videoblogs . All together they can be described as “e-services, which involve end-users as active participants in the value creation process”. [ 2 ] However, "active [...] uses of media are not exclusive to our times". [ 3 ] "In the history of mediated communication we can find many variations of participatory practices.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. [ 1 ] [ 2 ]
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. [ 1 ] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of user-generated content . [ 2 ] Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, cocreate, discuss, and modify user-generated content.