Project Xclusive
Referring to the definition of participatory journalism , participatory media can be described as media where the audience can play an active role in the process of collecting, reporting, analyzing and disseminating content. [ 1 ] Citizen journalism , citizen media and democratic media are related principles. Nowadays the term participatory media is commonly used for new media and it is often equated with platforms like community media , blogs , wikis , RSS , tagging and social bookmarking , music-photo-video sharing, mashups , podcasts , participatory video projects and videoblogs . All together they can be described as “e-services, which involve end-users as active participants in the value creation process”. [ 2 ] However, "active [...] uses of media are not exclusive to our times". [ 3 ] "In the history of mediated communication we can find many variations of participatory practices.
Participatory media
Social media marketing
Social media marketing refers to the process of gaining website traffic or attention through social media sites. [ 1 ] [ 2 ]
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. [ 1 ] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of user-generated content . [ 2 ] Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, cocreate, discuss, and modify user-generated content.
Social media