Marketing as Ecosystem (Not a Funnel) [Infographic] I love the word "ecosystem" when it refers to attracting and nurturing new customers via content, search, and social media—because it nicely conjures up the kind of balanced approach required to do it well.
![Marketing as Ecosystem (Not a Funnel) [Infographic]](http://cdn.pearltrees.com/s/pic/th/infographic-marketingprofs-74611184)
It also dramatizes how this approach is not a funnel, but rather, a circle. You can have killer content, for example, but if you haven't optimized it from both a search and social perspective ... well, switch to writing novels and call it a day. Similarly, you can impeccably optimize pages that will bring you boatloads of traffic like Ellis Island once attracted immigrants. 11 Safeguards to Prevent Business Blogging Embarrassment. You just wrote an awesome blog post.
It's well researched, it will help your audience, and the tone is spot on. The excitement to get it on your site is so overwhelming, you scurry over to the 'publish' button and hover over it, about ready to push. Don't make another move. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. 7 Major Landing Page Mistakes to Stop Making Today. You know that using landing pages is a crucial part of effective lead generation.
And yet, you don’t seem to be generating leads quite as effectively as you’d like to be. So what are you doing wrong?