background preloader


Facebook Twitter

Cabanaapp. What Every Social Media Marketer Should Know About SocialGO. SocialGo is a SaaS application that creates “socially enabled” websites where groups and communities can communicate and share in a secure environment.

What Every Social Media Marketer Should Know About SocialGO

This subscription-driven social media tool allows anyone to create his or her own social network, to build relationships with members, customers or employees, organize events, generate revenue and more. Network access can be public or limited to members, with the option of charging membership fees for full or partial access. All member information is completely safe with adjustable site security. For businesses, SocialGO allows creation of a secure intranet or a branded network of loyal customers – with sub groups related to departments, geographic locations, products and more. Ways the product benefits social media campaigns.


BlackBerry App World 2.1 update touts in-app payments. Research In Motion (NASDAQ:RIMM) launched its BlackBerry App World 2.1 storefront update, highlighted by the addition of in-application payment options.

BlackBerry App World 2.1 update touts in-app payments

BlackBerry developers and media providers can now monetize their apps by offering premium digital goods including content (e.g., ebooks, magazines, photos or artwork), additional functionality (like new features, levels, characters or games) and services like video streaming or voice transcription. RIM notes that vendor partners can register and manage virtual goods via the BlackBerry App World Vendor Portal, which includes reporting features to track purchases/payments. 5 Ways the Mobile App Economy is Evolving in 2011. It's easy to fall into the trap of thinking of the app economy as a fully developed and mature space.

5 Ways the Mobile App Economy is Evolving in 2011

Report: Virtual goods hot in Asia/Pacific region - Ecommerce. According to a new report from In-Stat, the region is responsible for 70% of worldwide revenue for virtual goods.

Report: Virtual goods hot in Asia/Pacific region - Ecommerce

Comparatively North and South America were responsible for about 20% of virtual goods revenue; Europe, the Middle East and Africa accounted for 10% of virtual goods revenue. This even though broadband penetration is much higher in Europe and North America than it is in the Asia/Pacific region. "The lucrative Asia/Pacific region is led by the big four Asian giants: Nexon, Tencent, NHN Corp, and Shanda Interactive," said Vahid Dejwakh, Industry Analyst. "The Asia/Pacific region will continue to maintain the majority of the virtual goods market, though this will gradually decrease to about 61% by 2014 with the most growth occurring in the 2D World category as more of Asia/Pacific's population (currently above 3.5 billion) acquire smartphones and gaming apps. " Facebook Instant Credits Are Tripling Virtual Goods Sales For OMGPOP. Now that Facebook will require all games on the social network to use Facebook Credits, it is adding new features to encourage players to spend money on virtual goods.

Facebook Instant Credits Are Tripling Virtual Goods Sales For OMGPOP

At the Inside Social Apps conference a couple days ago, Facebook announced new features to help grease the wheels of its budding virtual economy. Gamification gets popular, but it’s still finding its feet. Gamification, or using game mechanics in non-game applications, is the new black.

Gamification gets popular, but it’s still finding its feet

It has become fashionable as game designers turn their talents from creating fun games to creating fun web sites and other cool experiences for major brands. But it’s definitely not a new idea, said Gabe Zichermann (right), organizer of the first-ever Gamification Summit, which took place yesterday in San Francisco. He said that many of the ideas about loyalty and reward programs have been repackaged in a better form with the latest craze around the topic.

Interview with Gabe Zicherman about Gamification. One of the hottest trends online these days is gamification.

Interview with Gabe Zicherman about Gamification

But, what exactly, does that mean? Boom – Apple’s App Store Hits 10 Billion Downloads. Here we are.

Boom – Apple’s App Store Hits 10 Billion Downloads

Apple has just announced on this promotion page that there have been 10 billion downloads from its App Store since its inception. It’s a huge milestone in the life of the App Store, which lets people downloads games and software programs for their iPhones, iPod Touches, and iPads (lots of those out there). Apple says it will soon announce who downloaded the 10 billionth app (or submitted a free entry form at the right time) – he or she will win a US $10,000 iTunes Gift Card. Also check out: In The Race To 10 Billion Downloads, Apple Uncovers The Top All-Time Apps and Mobile App Market Will Be Worth $25 Billion By 2015 – Apple’s Share: 20% Mobile Usage Stats for USA, Europe and Japan [Infographic] The usage of mobile phones has become ubiquitous in our daily lives.

Mobile Usage Stats for USA, Europe and Japan [Infographic]

In developed regions every individual has a mobile phone and its penetration is drastically increasing in developing countries. Initially, the size, weight and battery life were the key metrics directing a user to buy a mobile phone. Nowadays, users’ choice is motivated by the number of possibilities the mobile device has to offer. Internet access, social media connectivity, camera, video and music players are some of the very common requirements for today’s user.

Apart from the cool design and ease of use, the Apple iPhone apps have a major contribution in the success of iPhone. The App Market Is Heading for an App Store Showdown: Tech News and Analysis « Independent, off-deck, app stores will become the major driver of mobile app downloads by 2015, eclipsing on-deck app store.

The App Market Is Heading for an App Store Showdown: Tech News and Analysis «

That’s the word of a new report from research firm MarketsandMarkets, which forecasts the growth of the mobile app market. The report estimates the global market will be worth $25 billion by 2015, with Apple’s App Store accounting for 20.5 percent of total revenues. While on-deck stores like Android Market and the App Store represent 3/4 of app revenues, off-deck application downloads are expected to grow faster through independent stores like GetJar and others and will ultimately eclipse on-deck stores by 2015. Third of Online Shoppers Use a Mobile Phone to Visit Retail Websites. Note -- this news article is more than a year old. According to a survey of 10 000 online shoppers in the USA a third of respondents have used their phone to access a retailer website and an additional 26% indicated they plan to access retailer websites or mobile apps by phone in the future. Social Gaming To Be A $1B Market In 2011; Virtual Goods To Bring In $653M.

Social gaming is expected to be a billion-dollar business this year, according to an eMarketer report released today. Of course, this staggering number isn’t surprising considering the massive growth of both Zynga and Facebook as a platform for social games. eMarketer says that nearly 62 million US internet users, or 27% of the online audience, will play at least one game on a social network monthly this year, up from 53 million in 2010. In the U.S., consumers will spend $653 million on virtual goods in social games in 2011, compared to $510 million spent in 2010.